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April 30, 2025 • 30 mins

It’s a fact: a picture is worth a thousand words. In this episode of Bridging the Gap, Todd Weyandt sit down with Roger Yarrow of TrueLook Construction Cameras to explore the evolving world of construction cameras. Roger shares his vision for the future of precon, the growing importance of data-driven decisions, and how visibility tech is transforming project teams. Tune in and dive into the rising demand for preconstruction software, how to avoid costly job site mistakes, and why flexibility and transparency are must-haves in today's construction landscape.

🔎 Topics Covered:

  • Why preconstruction is more important than ever
  • The role of data and software in modern construction
  • Building trust through client transparency
  • Preparing your team for future innovation
  • The biggest challenges facing preconstruction teams today

Roger Yarrow is CEO of TrueLook Construction Cameras. In his role, Roger spearheads the company's commitment to being the market leader in total jobsite visibility. By harnessing advanced camera technology, data-driven insights, and AI, TrueLook offers construction professionals a seamless and comprehensive solution for viewing, securing, and documenting their jobsites.

TODD TAKES

  1. Total Jobsite Visibility Isn’t Just a Catchphrase—It’s a Decision-Making Superpower When you’ve got real-time visuals, time-lapse documentation, and security footage all in one place, you’re not just watching a jobsite—you’re managing it smarter. Visibility gives you the power to make decisions proactively instead of reactively. That’s a game-changer.
  2. Cameras Build Accountability and Transparency Without the Big Brother Vibe It’s not about catching people doing something wrong—it’s about creating a shared reality everyone can operate from. When project stakeholders can see progress, align on facts, and track what really happened on site, you’re building trust from the field all the way to the C-suite.
  3. A Connected Jobsite Is a Safer Jobsite This isn’t just about convenience—it’s about safety. Cameras and other connected tools create an ecosystem where machines, people, and data talk to each other. And when tech can warn you about danger before it strikes, that’s innovation doing what it’s supposed to—keeping people safe.

 

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