The Power of Storytelling in Construction

How do you turn a quiet childhood into a powerhouse communications career in AEC? In this episode of Bridging the Gap, Todd sits down with Susan Young—journalist-turned-communication coach—for a deep dive on why storytelling, curiosity, and clarity are the secret weapons of modern construction pros.

Susan shares her unique journey from broadcasting to boardrooms and unpacks the common struggles she sees across the industry, especially when it comes to presenting, persuading, and connecting with people.

🎯 Whether you're pitching to clients, presenting at public hearings, or leading a team—this episode will change how you think about communication in AEC.

Meet Our Guest

Susan Young is CEO of Get in Front Communications, Inc. Susan is an award-winning CEO, communicator, and keynote speaker in the AEC industry with over 40 years of experience. She works with AEC professionals who want to be clear communicators so that they have more confidence, trust, and impact. For 10 years, Susan was an on-air radio news reporter and anchor. In addition, she co-managed the office of radio and TV for New Jersey Governor Christine Todd Whitman. She blends her unique communication background with today's mindset tools that bring new, heartfelt, and repeatable processes and perspectives that few trainers know.

TODD TAKES Everyone Has a Story—Even If You Don’t Think So

Most people in the construction industry downplay their own stories, believing that everyday work isn’t worth sharing. But the truth is, if you got out of bed today, you have a story. The challenge is recognizing those small but meaningful moments—like attending a parade or building with Legos as a kid—that shape who you are and why you do what you do. Storytelling starts with acknowledging the value of your own experience.

Curiosity is a Superpower

Being a great communicator starts with having a natural curiosity—not just about others, but about yourself too. Asking the right questions (internally and externally) can uncover powerful insights and help shift internal narratives. Whether it’s connecting with clients or developing your own career path, curiosity leads to clarity, confidence, and better human-to-human connection.

If You Want to Clean Your House, You Have to Look at the Dirt

Self-awareness is the starting point for growth. From leadership to frontline workers, communication struggles often stem from unexamined habits, fear, or ego. True innovation—especially in communication—requires the willingness to reflect honestly, challenge internal dialogue, and break outdated patterns. Avoiding the “dirt” only allows dysfunction to fester. Growth begins with a willingness to face it head-on.

 

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Other Relevant Links: Susan’s LinkedIn Get in Front Communications, Inc.