Show Notes
Louise Karch is a self-confessed word-nerd. She’s an award-winning marketer, author, and speaker. When Louise arrived in Australia from Canada, she carved out her own niche as the Name Whisperer. But it was not without some trepidation; freaking out under-the-doona and fortifying herself with chocolate, she worked out that naming things was not only her gift but her niche.
In this delightful interview we talk about
- The evolution of her award-winning book Word Glue: Find Your Million Dollar Brand Name
- Why Louise chose not to publish it as an e-Book
- How being cheerfully relentless convinced Ken Segal, the man who named the i-mac, to write the forward for her book
- The Pow, Pop and Pro naming tools
- Name-storming to produce strikingly sticky names
- How coaching with Seth Godin transformed her book and shaped her work with him
- The value of community and how she came to have her very own magic wand
- The Fairy Godmother video she starred in that has over 25million views
- Neural science, muscle memory and Connect Expand Challenge thinking protocols
Contact Louise Karch or order her book Word Glue here: https://www.wordglue.co/
See The Fairy Godmother video with over 25 million views: The Pap test https://www.youtube.com/watch?v=8HvHqp_hQic
Louise recommends the Bbook “Making Thinking Visible” Ron Ritchhart, Mark Church and Karin Morrison
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