Show Notes
Louise Karch is a self-confessed word-nerd. She’s an award-winning marketer, author, and speaker. When Louise arrived in Australia from Canada, she carved out her own niche as the Name Whisperer. But it was not without some trepidation; freaking out under-the-doona and fortifying herself with chocolate, she worked out that naming things was not only her gift but her niche.
In this delightful interview we talk about
- The evolution of her award-winning book Word Glue: Find Your Million Dollar Brand Name
- Why Louise chose not to publish it as an e-Book
- How being cheerfully relentless convinced Ken Segal, the man who named the i-mac, to write the forward for her book
- The Pow, Pop and Pro naming tools
- Name-storming to produce strikingly sticky names
- How coaching with Seth Godin transformed her book and shaped her work with him
- The value of community and how she came to have her very own magic wand
- The Fairy Godmother video she starred in that has over 25million views
- Neural science, muscle memory and Connect Expand Challenge thinking protocols
Contact Louise Karch or order her book Word Glue here: https://www.wordglue.co/
See The Fairy Godmother video with over 25 million views: The Pap test https://www.youtube.com/watch?v=8HvHqp_hQic
Louise recommends the Bbook “Making Thinking Visible” Ron Ritchhart, Mark Church and Karin Morrison
Ready to transform your business?
Book a 15 minute phone chat with Pauline Bright
Links:
Pauline Bright website
Pauline Bright on LinkedIn
Bright Business on Facebook
Pauline Bright on Twitter
Popular Podcasts
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.