Bright Lights: In Conversation with element54
element54, a full service marketing research firm, interviews thought leaders across various industries about different hot topics related to consumer trends, leadership and growth.
Episodes
In this inspiring episode of Bright Lights, host Bernie Malinoff sits down with Jennifer La Forge, General Manager of Rakuten, to explore what it takes to lead with authenticity in today's rapidly changing business landscape.
Jennifer shares how her upbringing on a farm shaped her approach to l...
In this episode of Bright Lights in Conversation with Element54, Bernie Malinoff sits down with Joe Adamo, Chief Sales and Marketing Officer at Transat and President of Transat Distribution Canada, as he reflects on his remarkable career in aviation. From early lessons in curiosity and engagement to navigating the challenges of customer experience, analytics, and post-pandemic recovery, Joe shares what has driven Transat’s success ...
Join Bernie Malinoff as he sits down with Jake Karls, the founder and emotional heartbeat behind Mid-Day Squares. In this conversation, Jake dives deep into what it means to lead with authenticity, vulnerability, and energy in both business and life. From pranking friends to building a CPG brand that resonates with millions, Jake shares the lessons he’s learned about emotional transparency, managing burnout, and the power of connec...
BeaverTails CEO Pino Di Ioia joins host Bernie Malinoff to unpack a 38-year journey from summer job to franchisee to owner of an iconic Canadian brand. Pino shares formative lessons from his immigrant parents, the golf-course side hustle that revealed his entrepreneurial streak at 11, and how family, community, and service shaped his leadership. We get candid on setbacks (including a literal “lemonade” mishap), the art of flavor dr...
With the upcoming global insights and analytics ESOMAR Congress in Toronto this September, we ask three questions to industry leaders, including what excites them most about the future of insights. In this episode, we speak with Jasmine Sachdeva, who leads the consumer, shopper, and analytics Centre of Excellence for Arterra Canada. Arterra owns and distributes 100+ wine brands in Canada, including Jackson-Triggs, Inniskillin, and ...
With the upcoming global insights and analytics ESOMAR Congress in Toronto this September, we ask three questions to industry leaders, including what excites them most about the future of insights. Our first guest is Kristin Luck, President of ESOMAR, and founder of the consultancy, ScaleHouse, where she serves as an advisor and growth strategist to firms in the marketing services and technology space.
Learn about sustainability from two special guests from Equifruit: Jennie Coleman, Owner and President and Kim Chackal, Director of Sales and Marketing. Get insights into the supply chain of the fruit that is in over 90% of weekly Canadian grocery baskets, what each individual can do to help support sustainable practices, and why companies should be bold about what they're doing in this space.
In this interview with Michael Fazio, Director of Sales & Head of Sustainability at Conagra Brands, we explore his perspective on the main barriers to sustainability, the mindsets required to hold ourselves accountable, and how innovative solutions don't have to cost much money or any money at all.
In this interview with Zachary Dominitz, Global SVP of Account Management at Terracycle, we explore how his background makes him a natural champion for sustainability, what he sees as the biggest barriers to recycling, and why it all has to start with education.
Hear the unique perspective of what defines sustainability from Trevor T’úýtemken Ellestad Van Somer, Head of PR, Communications, Influencer Marketing, and Education at Saje Natural Wellness.
In this interview, we explore the innovative use of plant fibres, the importance of metrics for transparency, what to consider if you want to champion sustainability in an organization, and why we have to first address fundamental human needs ...
In this episode, I have a conversation with element54 founder, Bernie Malinoff. We share our personal journeys into understanding the impact of food on key biomarkers for health and some recent data from a national study among Canadians on food experimentation during COVID-19.
In this episode, we speak with Ellen Karp, founder of Anerca International as she deep dives into the underlying drivers behind food trends among Millennials. Ellen is a cultural anthropologist, formerly with the National Museum of Ottawa, who specializes in understanding consumer behaviours and motivators and then provides consulting to businesses to help them succeed with insights.
In this episode, we speak with Ellen Karp, founder of Anerca International. Ellen is a cultural anthropologist, formerly with the National Museum of Ottawa, who has a deep understanding of the underlying drivers of consumer trends across various industries. Listen to her perspective on the past, present and future of food trends.
In this episode, we speak with Thierry Bransi, co-founder of Stop Gourmet, a Montreal based food catering company. Thierry started his career in marketing research in different industries but decided to leave his corporate career to dedicate himself full-time to his passion for food in helping to grow Stop Gourmet. Hear the interesting dynamics of going plant-based on inter-personal relationships and the implications of experimenta...
In this episode, hear from Joe Lyons-Rising, an Insights and Category Management expert with over 15 years in the CPG industry. He has advised and managed on over 70 food and non-food categories during his time at Nielsen Canada, McCain Foods and most recently as Director of Customer Insights with Sofina Foods. Joe has vast category and shopper experience in the food industry working with such iconic brands as Janes, McCain, Mastr...
In today’s episode of Food Futures, where we discuss consumer trends from the perspective of different industry experts, we have two special guests: a dynamic duo of a father (Tony Way) and son (Caleb Way), who are both professional chefs. Get an insider view of the COVID-19 challenges in food service and what they see as the big food trends.
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