158: Lake Trust: The Credit Union Difference

Rebecca O’Connell, Government Affairs Manager at Lake Trust Credit Union joins Rob this week to highlight the distinctive role of credit unions, particularly emphasizing Lake Trust’s commitment to community involvement and relationship-building with its members. Rebecca outlines how credit unions, being member-owned and not driven by Wall Street, effectively serve local communities by reinvesting deposits into local economies through loans for homes and businesses. Despite serving about 40% of Americans, credit unions manage less than 9% of total banking assets, often supporting those without other banking options. To further support local entrepreneurs, Lake Trust has partnered with Mixer Media, a bold new initiative offering commercial videography services, free creative consultations, and social media strategy sessions to help members grow their digital presence and tell their stories. From financial empowerment to creative support, this episode shows how Lake Trust is going way beyond banking.

 

01:17 Understanding Lake Trust Credit Union 02:33 The Credit Union Difference 05:11 Local Impact and Community Development 06:40 Strategic Growth and Community Needs 08:37 Innovative Acquisitions for Community Support 10:39 Empowering Local Businesses 12:27 Advocacy and the Future of Credit Unions

 

Show Links Learn more about the Brighton Chamber by visiting our website. Website: https://www.brightoncoc.org/

 

Guest Links Website: https://laketrust.org/ Mixer Media Website: https://laketrust.org/our-story/who-is-lake-trust/mixer-media Facebook: https://www.facebook.com/LakeTrustCreditUnion Instagram: https://www.instagram.com/laketrust/ LinkedIn: https://www.linkedin.com/company/lake-trust-credit-union/