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November 4, 2024 • 15 mins

Unlock the secrets to balancing your personal and professional aspirations with our latest Brightside Business episode, where we dive deep into a transformative three-step decision-making framework. Imagine being able to prioritize your goals using a simple Venn diagram, ensuring that each endeavor not only brings joy but also aligns with your long-term ambitions. We'll guide you on auditing your desires, helping you discern between fleeting interests and meaningful pursuits. With practical examples, like combining the challenge of learning musical instruments or training for a marathon, we promise to equip you with the tools to effectively manage your time and energy without falling into the burnout trap.

Connect with us as we invite you to an interactive Business Growth Q&A session, a space where your questions shape our conversations. Whether you're an entrepreneur facing unique challenges or someone striving for personal growth, we offer personalized advice based on shared experiences and expert insights. This episode isn't just about setting goals, but about achieving them with intentionality and passion. Don't miss the chance to subscribe, share, and empower your network with the valuable strategies discussed. Join our community of listeners who are transforming their lives one goal at a time.

Got Questions? Send them here and I'll tackle them on the show: joey@joeyhyoung.com

Follow me on Instagram, X/Twitter, and Threads for daily content on business strategy and high performance @joeyhyoung

Ready to scale your business? Book a free connection call here and let's chat!

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joey Young (00:00):
Welcome to Breadside Business, where we talk to
online entrepreneurs likeyourself about how to grow your
business.
My name is Joey Young.
I grew my family's business toseven figures in two years and I
learned a lot of lessons alongthe way.
This show.
I wanted to do something alittle bit different.
I read a question recently thatI think applies to a lot of
business owners out there tryingto scale their business.

(00:20):
So I'm going to read thequestion and then I'm going to
actually respond to it on theshow here and give a process for
how to solve this problem.
This person lays out Again thisquestion, I think, really helps
a lot of business owners who arehaving this problem with time
management.
So if you're in the midst ofgrowing a business, this is
going to be super helpful.
I'm going to tell you how toactually structure your capacity

(00:42):
to make the most of your timeand grow your business in the
most efficient way withoutburning out.
But I'm going to do so byresponding to this question,
which doesn't really have a lotto do with business specifically
.
So I think it'd be fun.
Let's try it out.
Here's the question.
I have a long list of thingsI'd love to do.
Get a scuba divingcertification, run a marathon,
write a book, work on my podcast, go back to school, become a

(01:05):
yoga instructor, travel abroadteaching English, learn guitar,
practice piano OMG, so manythings.
Anyone else like this.
How do you manage?
I have dabbled a little in each, but I may need to just pick
one per year and put all myattention on that.
What has worked best for you?
Well, here's the thing.

(01:25):
To this person reaching out, Itotally understand what you're
asking here.
You're asking how to pick thething to do instead of having
this constant tension in yourlife of all these different
things you want to do but notactually doing any of them.
I think business owners havethis problem a lot, and so
here's what it comes down toreally to make the decision

(01:46):
about what you want to do next,cause obviously you I can't ask
you the question simply likewhat do you want to do first?
That's, that's really the cruxof your question.
So we need to determine what wewant to do first and the way we
do.
That is really a Venn diagramwhere we overlap three different
things.
What would bring the most joyin this season of your life?

(02:07):
That's the first circle.
What would help you accomplishthe other goals if achieved.
Second circle and then thethird one is what would you be
most glad you did 10 years fromnow?
So, really trying to find theoverlap of those three things,
what would bring the most joyright now, what would help you
accomplish the other goals inyour list so you could
accomplish more, and what wouldyou be really glad you did 10

(02:29):
years from now?
So you know, I think bringingyou the most joy right now is a
really personal thing, but if wecould dig into just the second
one there, you know what wouldhelp you accomplish the other
goals?
Because obviously you're sayinghere, like I want to work on a
podcast, write a book, go backto school, become a yoga
instructor, travel abroad.
There's a lot of different,various things here, but if we

(02:51):
were to categorize them, youmight be able to help yourself
out by thinking about okay, like, if I want to travel abroad
speaking English you knowteaching English maybe I won't
be able to practice guitar orbecome a yoga teacher at the
same time, but maybe I couldlearn guitar and piano at the
same time, because those arepretty similar things I want to
pursue in my life.

(03:11):
So be thinking about that.
Which one is going to help youaccomplish the other ones and
you can kind of bundle togetherand which ones have to be
attacked separately andcompletely on their own.
And then for the third thingwhat would you be glad you did

(03:33):
10 years from now?
If you want, let's say, a familyin the next five years, maybe
now is the time to go do thething that you can't do right
now, that you couldn't do fiveyears from now with kids, like
maybe traveling abroad, forexample.
Or maybe you have a familyright now and you see empty
nester.
You see yourself being an emptynester in the next five family
right now and you see emptynester on the.
You see yourself being an emptynester in the next you know,
five, 10 years.
And you're like you know what?
Maybe I'll put this thing onhold right now so I can do some
of the things that I can do now,like write the book and make

(03:55):
the podcast right now.
Maybe that's something you cando while you're in this season
of life.
So you want to think forward,like what would I be really glad
I did 10 years from now,thinking about where my life is
going and thinking about like,what would I really regret not
trying, at least right now.
And as business owners, we haveto think about this in terms of
, like you know, what wouldbring in the most revenue 10
years from now.

(04:16):
If you're thinking about whatwould I be really glad I got
into in terms of a business lineitem, or in terms of a business
decision, a key hire, whateverwhat would be, what would be the
monetary value of that in 10years versus continuing to do
what I'm doing now?
So with that Venn diagram, youreally got to figure out which
ones have the most, which onesfall right in the middle of

(04:42):
those three things the most, andthen you really got to do an
audit of your desires at thesame time, because this is
something that I think not a lotof people talk about, but
sometimes we hear things and wethink like, wow, that would be
really cool, I want to do that.
But we don't really want to dothat.
We want to have done it Now.
Let me explain so you know ifyou're thinking about starting a

(05:05):
direct-to-consumer company or adirect-to-consumer item project
inside of your existingbusiness, you know that's having
kind of a moment right now.
It's really popular Tesla,allbirds, warby Parker.
The last 10 years have beendominated by a lot of these
direct-to-consumer brands thathave succeeded, but a lot have
not succeeded as well.
So, if you're thinking aboutman, it'd be so awesome to start

(05:28):
a direct-to-consumer brand.
Are you really saying I want todevelop a product, I want to
develop a go-to-market strategythat's direct-to-consumer, I
want to develop all thelogistics to get my product or
service direct-to-consumer?
Or are you saying I just wantto say I've done it?
There's a big difference.
And to this person who's sayingI want to become a yoga

(05:50):
instructor, are you saying youwant to become a yoga instructor
because you actually love yogaand can't, and you already, like
, are teaching your friendsbecause you love it so much?
Or did you see someone youthought was pretty cool being a
yoga instructor yoga instructoronce, five years ago and you're
like, oh, that'd be cool to doone day, but you don't know how
to do yoga right now and you'renot really interested in
learning how to do yoga?
Like you know what I'm saying?
Like there's a big differencebetween you know, a desire that

(06:14):
comes from internal motivationsand ones that comes from an
external desire, like anexternal validation system.
So we want to make sure thatwe're playing the game that we
want to play for the game's sake.
If you want to do the goal ofwriting a book, you don't want
to write a book just to sayyou've written a book.

(06:35):
You want to write a bookbecause it's going to be fun,
because you're going to get tothe end and feel like you've
accomplished something you'vealways wanted to accomplish, not
because you just want to tellpeople oh yeah, I'm an author.
That's not a good enough reasonto write a book.
You want to do these hobbies,these goals, because they are
intrinsically interesting thatyou would do without being paid,

(06:58):
ideally, or at least you find alot of short-term value in them
.
The reason we find value in anysort of phase in our life or
any sort of project that we'reworking on, whether it be a
hobby or in your business, isbecause A it challenges us and B
it helps us feel like we'remaking progress.
So if we're engaged in some sortof business activity or

(07:19):
accomplishing some goal and it'sway too easy, we're going to
lose interest and it's not goingto be fun.
Or if we're engaging in aproject or business activity
that takes so long to accomplishthat we don't feel like we're
making progress along the wayagain, we're going to give up
and lose interest.
So we want to make sure thatwe're playing these games for

(07:39):
the sake of the game itself.
We're having fun along the way,not just looking at oh, I want
to have done that five yearsfrom now, one year from now,
wherever long it takes to writethis book.
Become a yoga instructor, youknow.
Learn guitar, whatever it isyou want to learn.
You know whoever you know thisperson is.
And, as business owners, samething.

(08:00):
We want to make sure that we'rehaving fun along the way to
scaling a direct to consumerbrand, if that's really what we
want, not just jumping on abandwagon, okay.
So, with that in mind, wethought about the Venn diagram
of the three things that got tooverlap to decide what we want
to do.
We've audited our desires tomake sure they're valid.
All right, what do we actuallydo now?

(08:21):
How do we determine ourcapacity to do the top one, two,
three things now, versus nextyear, versus when I get to it?
Well, capacity is simply howmany things you can be
intentional with at the sametime.
Before slipping into burnout,I'll say that because it's a

(08:41):
really important point Capacityis how many things you can be
intentional with at the sametime.
So you can say that you'rewriting a book, learning guitar
and traveling abroad to teachEnglish, but if you're doing all
those three things at the sametime and they're all not working
very well, then you're actuallyoutside your capacity.
Even though you're doing allthose things, you're practicing

(09:02):
your guitar 10 minutes a week.
Your teaching abroad isprobably 90% of your time,
because that's a huge project inand of itself and everything
else just gets put in the backburner.
So you want to be very honestwith yourself about how many
things you can actually beintentional with at the same
time.
Otherwise, you're just kiddingyourself, because the reality is

(09:23):
things take twice as long asyou think they will.
Things take twice as long to do.
To accomplish the result you'relooking for is probably going
to either take twice as muchtime scheduled to work on it per
week, or you're going to haveto extend the timeline out from
six months to when you think youcan do it, to a year, because

(09:44):
always when you're doingsomething new and you're
learning something, thingsalways come up that you didn't
anticipate.
It's true for any person in anybusiness.
If you're trying to accomplishsomething new, trying to launch
a new project.
It's very, very hard to predictbecause you've never done it
before.
So let's break down the exactsteps here to actually work
through your capacity and knowhow many of these things you can

(10:06):
work on at the same time.
Again, let's take the examplethat you brought forward here.
One of your things you wanted toaccomplish here was run a
marathon.
Okay, so you picked that.
Now we've got to decide okay,what does that mean?
Run a marathon, what's thetangible result?
Run a marathon, what's thetangible result?
So you're probably not justgoing to.
You probably don't want to runa marathon because you want to
just, you know, go in yourbackyard and run in a circle

(10:26):
5,000 times to run a marathon.
What probably will be a lotmore motivating and a lot more
tangible is like okay, picking arace nine months from now, I
want to run X marathon.
You know this race with allthese other people in this span
of time.
So that's pretty simple.
For a marathon, you're likeokay, I want to run X marathon
nine months from now.

(10:47):
The second thing you got to dois decide how you'll learn,
because obviously there's goingto be a lot of skill development
along this way you can't justsay I'm going to run a marathon,
show up the day of and run it.
You've got to practice, you'vegot to train, you've got to
learn about nutrition, you'vegot to learn about nutrition,
you got to learn about workouts.
So are you going to beself-taught or are you going to
invest in a coach?
Or are you going to purchase aprogram to like self-learn and

(11:08):
self-directed sort of on-demandprogram Like how are you going
to do this?
And once you have that pickedout, so you know what the goal
is and you know, kind of, yourpath to get there, again, you
don't have to make everydecision and know every little
detail.
But you're like, okay, I everydecision and know every little
detail.
But you're like, okay, I'mgoing to run a marathon in this
day and I'm going to learn using, you know, john, who I found
who can help me, like training,and get ready for it.

(11:28):
Then you got to actuallyschedule it in.
So schedule in the activitiesthat you'll need every single
week to do this and in arealistic way, like you don't
want to be under, scheduling theactual activities that you'll
need to do to accomplish thisgoal.
Like, say, you put in your week, oh, I'm going to do two hours
a week of running to practicefor the marathon.

(11:51):
That's probably not realistic.
Or maybe you say I'm going todo five hours a week of running
and that's definitely enough,but you don't account for the
time to meal prep or to recoverand do some stretches in that.
So you're just putting a blockof one hour on your calendar and
you're thinking, oh, get up,I'll run this hour and then I'll

(12:11):
be done, and it's like no, no,no, you need to do warmups and
cool down.
You need to have some time todo your research.
There'll be some miscellaneoustasks, there's all sorts of
ancillary tasks that again causewhatever project we're working
on to take longer than we think.
So be realistic when you putthis in your calendar.
You want to run a marathon.

(12:31):
Well, you're signing up for alot of other stuff besides just
going for a run five times aweek.
There has to be stuff you learn.
There has to be time for yourbody to recover and to do
stretches or whatever, or coldbaths or whatever you're doing.
So after you put all that inyour week and you actually see,
okay, this is what it's going totake to run this marathon,
because I'm going to have to dothis every week for the next

(12:52):
nine months.
Now you can review youravailability and be very
specific and very realistic.
This is the last step here.
We've gotten to the point wherewe see what we're doing with
our first number one goal thatyou wanted to accomplish running
a marathon.
Now we can take a look at thecalendar and say do I have time
to finish another project withexcellence at the same time that

(13:15):
I'm working on this marathon?
And for business owners itmight be.
Do I have time to launch thisother product while we're
actually taking this hugecompany initiative to change our
marketing plan on this product?
Like you got to think toyourself while I'm doing item
number one, do I have time toexecute item number two with

(13:37):
excellence?
Because, again, going back towhat makes things fun, if
something doesn't have enoughtime to challenge you and it
doesn't have enough time to makeprogress quickly, we're going
to lose interest in it.
We're going to drop it, becauseprojects need to challenge us
and keep us engaged and theyalso need to be moving forward

(13:59):
at a steady pace.
Otherwise they just don't work,they fizzle out.
That's just human nature.
So if you don't have time toexecute project number two with
excellence while you're doingproject number one, then it's
time to be realistic and saylisten, I've only got time for
one thing and that one thingI've decided is running a
marathon in nine months.
Once that's done, I can picksomething else, and you know

(14:19):
what.
I'll even take that list ofeverything else and I'll put it
in an envelope marked you knowthe date after the marathon and
I'll put it in a drawer and I'llopen it up then, because right
now I'm working on this marathon.
So the key is just to facereality, face the facts and
don't bemoan reality.
Don't think that, don't wallowin the inability to accomplish

(14:42):
all these things at the sametime, because that's a recipe
for unhappiness.
The real juice and the reallife comes from doing one or two
things really, really well,having fun, making progress and
then being challenged by them.
That's where the real juice oflife and where the real business
growth comes in.
So I hope that helps youwhoever asked that question

(15:02):
there, and I really hope thatyou've enjoyed this podcast as a
business owner.
If you're looking to grow yourbusiness, hey, send me your
questions.
I'd love to tinker with andreally dig into your question.
So send me an email it's joeyat joeyhyoungcom or send me a DM
on Instagram.
That's at joeyhyoung onInstagram.
Send me that question you haveand I'll attack it and I'll

(15:25):
unpack it on the show, just likethis, and we'll find a solution
for you.
And hey, if you've made it tothis part of the podcast here,
you probably liked it.
So hit the subscribe button,hit the like button, you know,
share the show with a friend whoyou think might be able to use
this information.
And until next time, my
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