Episode Transcript
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Joey Young (00:00):
Welcome to Bright
Side Business, where we talk to
online entrepreneurs likeyourself about how to grow to
seven figures and beyond.
My name is Joey Young.
I grew my family's professionalservice business to over
$100,000 in revenue in under twoyears and I learned a lot of
lessons along the way.
One of them is grit is havingthe ability to persevere and to
have enough passion to pushthrough those barriers and those
(00:21):
roadblocks that allentrepreneurs face as we scale
our business, through thosebarriers and those roadblocks
that all entrepreneurs face aswe scale our business, and I've
put together the top five thingsthat I did to grow and sustain
my grid over the past severalyears as I scaled my business.
Because here's the reality.
I saw this interestingstatistic from the Bureau of
Labor Statistics.
It talked about how mostemployees, the average time that
(00:41):
they spend at a job is 2.8years.
For anyone 34 and younger, it'sonly 2.8 years, and the reality
is, as a business owner who'slooking to scale a business,
you're looking at three yearsminimum to do that well, to
scale your business to sevenfigures in the vast majority of
cases.
So we need to have some grit,and so when I talk about grit,
(01:03):
these are things that you can do, you can take, you can grab,
you can implement right now tomake sure that you're going to
be sticking around for the longterm and making sure your
business can grow to thathundred feet, $100,000 a month
mark.
So the first big idea is tostart with a big commitment.
Here's the thing I've talked toso many entrepreneurs who have
changed ideas, changed products,changed marketing strategies
(01:24):
every six months and they don'tknow if they're going to
continue on because they'rediscouraged.
They had a bad month or a badquarter is very common.
The way to just throw all thoseissues right out the window and
clear them out in one fellswoop is to make a long-term big
commitment to your business.
Take a sticky note, write downthe goal and write down a date
(01:46):
two years from now.
Here's what I'm going after.
Here's what the next two yearslooks like based on this date.
And then, all of a sudden, allthe bad days, all the bad weeks,
all the bad quarters, all thosefeelings of is this worth it?
And man, this is so hard, goesright out the window because you
got your goal and you got a twoyear mark where you're
committing to focus on this goalfor the next two years.
(02:09):
After two years, if it's notworking, you can give it up.
You know, you can throw it outthe window, you can try
something else, but at least yougive it a good shot for two
years at least, and that helpsto really just narrow those
blinders and push out any ideasof shiny object syndrome, which
is actually really, reallyhelpful for most entrepreneurs.
So think about that.
(02:30):
What commitment you can make.
The second way to build grit soyou can scale is to optimize for
fun.
Just have a strategy forenjoying the day, for having
some zest, for having someenergy, for some variety in your
work, something that you lookforward to.
You know we all want to havefun with our business and we
(02:52):
want those needle-movingactivities that we have to do to
grow our business have somesort of enjoyment and thrill
attached to them, right?
So how do we do that?
Practically?
Well, if you want to make yourbusiness fun, you need to think
about this Venn diagram.
I think about it in threecircles, and the first circle is
things you're good at.
The second circle is things youenjoy doing and you're
(03:13):
passionate about, and the thirdcircle is stuff that drives
revenue.
So the overlap of those threecircles are the activities that
you want to focus on.
These are revenue driving,passion driven, fun activities
You're good at, you'repassionate about and that drive
revenue.
And if you're not sure, ifyou're in the overlap of those
three, think about this Ifyou're burnt out right now,
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you're probably good atsomething and it's driving
revenue, but you're notpassionate about it.
So if you're exhausted, ifyou're burnt out, you're
probably missing the passionpiece.
You're good at it and you'redriving revenue, but you're
missing the passion.
So think about how you can plugin passion right now.
If you're missing revenue,you're probably good at
something and it's fun, butyou're missing the revenue piece
(03:59):
.
If you're not able to grow yourbusiness and scale it to the
way you want it to and you'renot finding that customers are
saying yes, then you're probablymissing the revenue piece.
You need to shift what you'redoing to not only match what
you're good at and what's fun,but also that revenue driving
piece.
So you need a business coach inthat case.
Specifically.
And if your business is makingsome money but you're having a
(04:23):
hard time scaling and you'respending a lot on ads and
marketing but you're no one'slike re-signing up and re-upping
for your services and having ahard time getting referrals from
people.
You're probably in the revenueand in the fun category but
you're not good at what you doyet You're not really acting in
(04:44):
a zone where you have an unfairadvantage in the marketplace.
Because if you're trying topush your business upwards but
it's kind of staying low revenueand it's kind of mediocre, you
are not good enough yet toattract high quality clients and
for your clients to re-up yourservices or your product.
So hope that helps to kind ofdial in exactly how you can make
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your business fun over the longterm.
Third idea to build grit asyou're scaling your business is
to be your own number one fanman.
This is so hard for people tobe able to let go of other
people's expectations, and soyou don't have to feel like you
need to get approval from othersto be in the business that
(05:25):
you're in, to be passionateabout the things you're
passionate about.
I mean this held me back foryears the idea that people have
to somehow give their you knowapproval from the other side of
the screen here for me to beokay to talk about what things
I'm passionate about, and it'stotally self-imposed.
So the solution to that is justbe your own number one fan.
(05:46):
Just have fun talking aboutwhat you love to talk about.
Have fun building your businessand having your goals that
you're passionate about.
Stop laying the expectation onother people to know and to
understand and to approve ofwhat you're doing.
The fact is, eight out of 10people really don't care either
way what you're doing and whatyou're passionate about, and
(06:06):
what kind of business you'rebuilding and why you're building
it.
One out of those 10 people willprobably, you know not like
what you're doing, and oneperson will be really excited
for you, but eight out of 10probably won't care either way.
So you know, at the root ofthis is the truth that most
humans just don't want to lookfoolish.
We want to feel validated andwe want to feel like we're
(06:26):
respected by other people.
So when we have a scenariowhere we're not feeling
respected or we're not feelingunderstood, we can often make it
the focus and the goal to feelunderstood, to feel respected,
and that doesn't always line upwith your business goals.
You need to be able to be okay,looking goofy, making a bad call
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, making a mistake in front ofyour team.
You need to be able to be okay,looking goofy, making a bad
call, making a mistake in frontof your team?
You need to be okay.
You know saying sorry to aclient who you messed up and you
made the wrong call for.
You know the ability for you tomake mistakes and look foolish
is directly tied to your abilityto scale your business.
Okay, number four positionyourself in responsibility.
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I don't know any faster way tobuild and sustain grit than to
make sure that other people arerelying on you to be at your
best.
At your best not justperforming in terms of the
business sense of what you needto do, but you need to have
people relying on you to be atyour best physically, mentally,
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spiritually, at home and at workin your relationships.
People need to be relying onyou to be excellent in all those
areas, because that's howyou're going to be able to
sustain the long term.
If you only have people relyingon you to perform in your
business, but you don't haveanyone telling you to hold it
together at home at the sametime, or in your mental health
(07:54):
and physical health at the sametime, you're going to burn out
because you're way too focusedon one area of your life.
You're going to spin wheels.
Eventually you're going tocrash, you're going to burn,
it's going to be really ugly.
I've seen it too many times.
So you need to put yourselfintentionally in entrepreneur
accountability groups where theyhold you accountable not just
for your business results butalso your whole life.
(08:16):
You need to do personaldevelopment work.
Um, what I love is the weeklymeetings having weekly meetings
with your staff or with yourclients, where you're not just
supporting them but you're alsoleading them.
So you have the expectationthat you're going to lead your
staff and team in all areas oflife.
So you have that standard foryourself.
And then, at quarterly meetings, a great way to take
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responsibility for your businessis to paint a vision for where
you're going.
For your business is to paint avision for where you're going
Actually take time out of thequarterly to talk about not just
the numbers but the impact, andthen personally commit and take
responsibility for your piecein creating that vision in front
of the whole team so they allcan hold you accountable for it.
All these things will put youin positions of responsibility
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and accountability and that's areally good thing and that's
going to help you sustain yourgrit over the long term.
Lastly, find a mentor, find aleader, someone who's done what
you want to do, someone who'saccomplished what you want to
accomplish, and watch them, paythem if you need to to get
around them, but they have tohave done what you want to
(09:25):
accomplish.
They have to have done it,already accomplished it, already
gotten to that level you wantto get to in your business.
Because if you can be aroundthat type of person, it's going
to sustain your belief that it'spossible for you.
The more they rub off on you,the more you're going to believe
that you have the ability tocreate the same type of business
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that they did and the moreyou're going to scale quickly.
So what you do when you havethat mentor is just listen.
You first of all take a moment,anytime you're with them, take a
beat between what they say andwhat you respond with, and
process what they said.
Don't just jump in and thinkyou're right or think you know
what you're talking about,especially if they say something
(10:07):
that rubs you a little bit thewrong way or is phrased a
different way than you would sayit.
Remember they're the ones whohave accomplished what you want
to accomplish.
They've gotten to that certainlevel in business.
Think about the way they thinkabout things and process it.
Don't respond immediately.
Also, take time to think abouthow you can imitate their
strategy.
Also, take time to think abouthow you can imitate their
strategy.
Imitate their strategy untilyou get to the point where your
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business is just as big astheirs.
You're making the same revenueas them.
Before that, don't get fancy.
Don't try to iterate, don't tryto paint wildly outside the
lines of their strategy.
Just learn from their mistakesby avoiding them, and take their
slam dunks, their Super Bowls,those strategies, those plays
and copy them.
That's as simple as it is.
(10:50):
Just watch them, do what theydo, at least until your business
is as big as them.
But don't try to go too fancyor too crazy, and your grit will
thank you for it, becauseyou're going to find that you're
going to make a lot moreprogress quickly when you do
those sorts of things, andyou'll have you'll be scaling so
much faster.
So hopefully these strategieshave helped you to scale your
(11:11):
business a little bit faster anddevelop that grit that you need
to develop, stick around forthe long term and grow your
business.
If you have any questions orthoughts, please email me.
My email is joey, at joeyhyoungcom, would love to hear
from you, or you can dm me oninstagram.
That's at joey h young oninstagram.
Also, while you're there, booka free 20 minute consultation
(11:34):
with me, happy to talk about youand your business, what
roadblocks you're facing, and Ican help you out with that time.
Develop a short little strategy, maybe a tip, to get ahead in
scaling your business, and youcan do that totally free.
There's a link in my bio and myInstagram for that consultation
call and don't forget, ifyou're at the end of the show I
mean, it must've been valuableto you, I'm assuming if you're
(11:54):
still watching, so like thisepisode, wherever you're
watching it or listening to it,subscribe if you can follow all
the things.
Five-star reviews.
Follow all the things.
Five star reviews are great.
Thank you so much for doingthat and until next time, my
friends.
Happy scaling.