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September 9, 2024 16 mins

Feeling stuck in your business and unsure how to break free? Discover the foolproof five-step system that will transform your approach to scaling and achieving consistent growth. This episode of Brightside Business emphasizes the power of personal development as a catalyst for business success. We delve into maintaining an outcome-focused, process-agnostic mindset, the relentless pursuit of high performance, and an obsession with delivering undeniable value. With clear goals, flexible methods, and a focus on high-impact actions, you’ll navigate out of any rut and propel your business forward.

But that’s not all. We also explore building a mission-driven business that motivates and empowers your team to drive meaningful results. Learn about the importance of placing the right people in the right roles and sharing customer success stories to keep your team energized and focused. We introduce the concept of pre-deciding to ensure long-term alignment with your business goals and values. This holistic strategy guarantees that every step you take today contributes to a rewarding future for both you and your enterprise. Join us to unlock these invaluable insights and take your business to the next level.

Got Questions? Send them here and I'll tackle them on the show: joey@joeyhyoung.com

Follow me on Instagram, X/Twitter, and Threads for daily content on business strategy and high performance @joeyhyoung

Ready to scale your business? Book a free connection call here and let's chat!

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Joey Young (00:00):
Welcome to Bright Side Business, where we talk to
online entrepreneurs likeyourself about how to grow to
seven figures and beyond.
My name is Joey Young.
I helped grow my family'sprofessional services business
to $100,000 a month in under twoyears and I learned a lot of
lessons that belong in the way.
Hey, do you feel stuck in yourbusiness right now?
Do you feel like there's a rutthat you're in you can't get out

(00:22):
of?
You're hearing a lot of no's,you're getting a lot of declined
sales, maybe lack of prospects.
You're kind of spinning incircles when it comes to revenue
.
I get it.
I've been there.
That's a really tough place tobe in and over the years, I've
developed a system to deal withthose ruts when I feel stuck in
business.
So I have five things you needto do immediately.

(00:50):
If you feel stuck in yourbusiness right now and we're
going to jump right into thefirst one here, and the first
one is the hardest, but Iguarantee you it'll be the most
helpful if you can embrace ityou need to look at the man,
look at the woman in the mirrorand you need to fix them.
You need to fix the personlooking back at you in the glass
, and what do I mean by that?
90% of all the problems thatbusinesses face that are sub
seven figures have to do withthe leader's ability to have an

(01:10):
outcome focused, processagnostic mindset, have
consistent, high performance andhave an obsession with
delivering value.
So let's break that down alittle bit.
Okay, if you're sub-sevenfigures, your number one
priority is to develop andmaintain an outcome-focused,
process-agnostic mindset.
What I mean by that is you needto have a clear goal where

(01:34):
you're headed, clearly defined.
What's the outcome we'refocused on, there's no
distractions.
I know the business we'retrying to grow and you have to
have a process-agnostic mindsetalongside it, meaning you don't
care how you get there.
Because the reality is a lot ofentrepreneurs I talk to hear
this tactic, hear this strategy,hear this plan from their

(01:56):
favorite guru and all of asudden they think it's the shiz.
They implement it.
It doesn't work as easily asthe person made it sound, and
now they're sad and they can'tgrow past this mindset of being
in an emotional dip.
And what you need to do iscompletely stay focused on where
you're going in the end andhave a complete agility in how

(02:18):
you get there.
So, instead of having thisemotional tie to a certain
funnel or a certain go-to-marketstrategy or a certain product,
have an agility in there to beable to switch it up on the way,
to be able to look at theresults you're getting over the
course of two weeks and thenadjust for the next two weeks.
You've got to be okay withcompletely throwing out these

(02:39):
conceptions of what you think itwill take to be successful the
messaging you need, themarketing strategies.
You need to be able to beflexible and learn from the
people who are doing it bestBecause, honestly, there is a
bajillion people out there whohave already accomplished what
you want to accomplish and theyprobably have a course to sell
you on how to do it and if youtry your own thing, it's
probably going to take longerthan doing it the way that they

(03:02):
tell you to do it.
So, outcome-focused,process-agnostic mindset.
Number two thing you need to dois the consistent high
performance, consistently goingto work every day, working on
the most needle-moving,results-driven activities you
possibly can.

(03:22):
There's a lot of entrepreneursI talk to who have a lot of
ideas around how they're goingto grow their business and they
spend about 20 to 30 percent oftheir time on each, completely
destroying any ability they haveto grow their business because
they're split.
Their focus is here, theirfocus is over there, their focus
is anywhere but on the actualrevenue drivers that they need

(03:46):
to be focused on to grow theirbusiness.
So you need to have consistenthigh performance.
That means going to work andactually putting in the hard
work to eat the frog first thingin the morning.
You need to be doing itconsistently.
So it's five, six days a weekgoing in there and not slacking
off for a few weeks and gettingback into it.
That skill set will serve yousuper, super well.

(04:11):
And then obsession withdelivering value.
The best entrepreneurs who aresub seven figures right now, who
are sub six figures somewherein that growth stage where most
of the business is still relyingon them, is the best ones have
this desire to actually delivera result for their client.
They want it more than theirclients in some ways.
They want to deliver on theiractual promises.
They want to create the resultsand through that they earn the

(04:31):
trust of their clients, who cansee that they're actually
working hard for them to getthem the results and the
solutions that they promisedthem when they sold them.
So if you can have that mindset, you're going to stand way,
apart from the apathetic,de-attached entrepreneur who's
just out here to make somepassive income.
If you can be obsessed withdelivering value and getting

(04:52):
results for your clients, you'regoing to be 10 times more
successful than the other 10people who are just in it for
the money, if that makes sense.
So, fixing the man, fixing thewoman in the mirror, that's
number one.
Number two thing you need to doimmediately if you feel stuck,
do not get stuck Fancy.
Find the levers that work togrow your business, that drive

(05:13):
revenue, and pull them again andagain and again, like you're an
old school factory and you knowthat pulling the lever creates
the thing that pops off theconveyor belt that sells for
money.
You just stand there and youjust pull that lever over and
over again and that little tirethat you're creating or whatever
, a little bunny ride with a car, I don't know, whatever it's
coming off the conveyor beltevery time you pull.

(05:36):
Sometimes this can feel veryboring and this is why
entrepreneurs don't do this.
They feel like every sale needsto be fun.
They need to customize theirsolution to every client.
They need to be available toevery single change that is
coming their way, based on theemotion and the needs of each
client that come through thedoors, and that's the opposite

(05:57):
of scalability.
Scalability is saying herewe've got a solution that
addresses about 80% of themarket for about 80% of what
they want.
Do you want it?
Yeah, great, you don't?
Okay, have a great life.
We'll see you later.
Maybe it'll change your mind.
That's what scales.
It's going to be simple.
It's going to be simple.
It's going to be boring.
You can't get your need fornovelty from your business.
If you're feeling like you needthat little creative edge with

(06:20):
every single client you sit downwith to find a solution for, or
you need to be constantly inthis like brainstorming zone,
then it's going to be very hardto grow your revenue because
you're going to need, you need,you're feeling like you have to
have your novelty funny boneitched every time you sit down
with a client.
You need to be able to developprocesses and systems that

(06:41):
consistently deliver value, andit might be boring, but maybe
find your need for noveltyfulfilled somewhere else.
Listen, our company made$104,000 last month from one
offer.
Made $104,000 last month fromone offer, one client, one
solution, one problem that wesolved.
One offer made $104,000 andeven more the month before,

(07:07):
because we just know what worksand every month they have the
same problem and every monththey pay us.
So how can you find thatsolution that works for enough
people, that is templatable soyou can copy and paste it to
multiple people and just keeppulling that lever?
Number three if you're stuckright now, you need to put the
people in the right seats, theright people in the right seats.
See, a lot of entrepreneursthink that it's all about the

(07:30):
idea.
If they just have thisbreakthrough idea for a product
or for a service, people aregoing to be so wowed they're
going to have to run and buy it.
It'll be like, oh my gosh, thenext iPhone is here.
I have to buy it from thisperson.
It's so exciting.
The reality is, businesses don'tusually work that way.
Usually it's a group ofhigh-performing, driven people
who get together.
They brainstorm ideas, theyfigure out what the customer

(07:52):
needs, they go and build aproduct and they launch it and
then over the years theysteadily improve that product.
That's the companies thatactually do well over the long
term.
They don't set out to be somesort of genius and completely
revolutionize an industry.
They say listen, I want tocreate a solution for this
problem.
We're going to start here,we're going to solve it, we're
going to do it really well andthen over the years they build a

(08:15):
culture of excellence that iscustomer facing, that's based on
the actual needs of the marketand based on customer feedback,
and so they get this feedbackloop of excellence and trust
with their customers and itgrows naturally from there.
So putting the right people inthe right seats is, first of all
, understanding who's going tobe my team, who's going to be my

(08:35):
employees when I start thisthing, then how can I make sure
these people are in the rightseats?
That means, if someone's hiredfor something and they're not
doing well in it, havingmultiple meetings and taking the
time to check in to understandwhat are they actually good at,
so you get the most use out oftheir time in your business as
opposed to trying to shoehornthem into a role where they're

(08:56):
not going to flourish.
And then, once you have thatformula, that culture where
everyone is doing what they dobest and everyone's a high
performer and they'rethoroughbreds, they're not
picked out from just the firstperson you think of on the
street to be on your team, outof that culture comes an
excellent product that'sscalable.
Out of that culture comes agreat business.

(09:17):
I mean, you can even thinkabout you know, the genius
businesses that we read about inbooks you might think of as an
exception.
But think about it Apple withSteve Jobs, bezos with Amazon
like there wasn't one singlebreakthrough product that took
them to the stratosphere andmade them bajillion dollar
businesses.
They were lasting and were ableto grow for decades, over

(09:38):
decades, because they had builta team and a culture of high
quality, performance driven,customer obsessed people who
came together year after year,decade after decade, to create
another high quality product,another high quality service.
They just created a culture outof putting people in the right
seats and attracting the rightpeople.

(09:59):
That was the secret sauce.
The secret sauce was not anyone project.
So again, putting people in theright seat, not focusing on one
particular product, and once youhave them in the right seat,
give them decision making power.
This is another thing thatbusiness owners do is they don't
delegate enough responsibility.
They only delegate tasks, andwhen you only delegate tasks,

(10:22):
you're telling people I don'ttrust you.
You need to be able to delegateactual decisions and
responsibility and build peopleup from that way.
So that's number three.
Number four you need to doright now.
This shift needs to take placeif you're going to get out of
your rut.
Make it missional.
Your team wants to feel likethey're part of something that
makes a dent in the universe.

(10:43):
They want to feel like they'rea part of the solution that is
putting a smile on someone'sface, that is turning their life
around for the better, that'screating lasting change that
will go well beyond their timehere on this earth.
Your team doesn't want to showup to a job where the boss is
just focused on numbers, whereeveryone feels like a unit,

(11:05):
where the only talk is how toraise revenue by two, three
percent through this strategy orthis tactic.
Now we got to have the basis ofour business on something
beyond the people in that room,and if you can do that, if you
can base your business truly andwith authenticity on something
outside of the boardroom thatyou're meeting in to grow your

(11:28):
business, people will feelintrinsically motivated and
they'll want to do their bestwork.
They'll want to do their life'swork in some cases at your
company, because you're aboutimpact and you're about making
their lives of your customersbetter.
So collect stories.
Be a collector of testimonials,of screenshots of different

(11:49):
feedback, videos, of reviews,whatever it is and share them
with your team and talk aboutthe lives that are changed based
on your business with your team, and then tie it back to their
team's work.
Don't just say, look, howawesome we are, we have this
person who accomplished thisbecause we did this and this.
Actually tie it into theirdaily work.
Say, listen, susie, this personhad this awesome feedback and I

(12:13):
know that was because of whatyou did over here at this time
to make that change for them, orbecause you know Bob back over
in the back of house, all thatstuff you do on a daily basis,
that feels like a grind.
Well, guess what?
It caused this person over hereto have this result?
And you're awesome, bob.
And so now we have this cultureof missionality where Bob's not

(12:34):
just sitting down to crunchnumbers.
Bob's doing somethingincredible each day.
Number four, okay, number fiveis the last one.
This is really critical.
If you're feeling like you'rein a rut, take every opportunity
to pre-decide.
This will help you so much interms of staying in the business
for the long term and stickingaround for the long haul.

(12:57):
Motivation.
You see, focus is a symptom oflong-term thinking.
Long-term thinking is theresult of pre-deciding what the
good life is for you.
You want to have focus.
That's what's going to growyour business.
That is the result of long-termthinking, because if you're in
a short-term zone and you'relike frantic and you're crazy

(13:18):
and you're in chaos, youthinking about today, you're
thinking about what's going onnext hour.
But what, how, helps grow yourbusiness beyond the rut you're
in is long-term thinking.
Long-term thinking is a resultof pre-deciding what the good
life looks like for you as anentrepreneur.
If you know what you want inthe future, if you know what

(13:40):
your values are and your goalsare, you will know what the good
life is and that will be theend objective you're able to
focus on in the future, knowingthat every little step you make
today, every hardship, everypiece of discipline you submit
to today, every hardconversation you go into, every

(14:01):
tough task you tackle, it allhas a purpose to help you get to
somewhere where you're able tolive out your values, you're
able to have the things you want, you're able to achieve your
goals, your monetary goals, beable to achieve your
relationship goals, because youare able to understand and
clarify what the good life lookslike for you, and that's the
power of pre-deciding.

(14:22):
I know what my values are, Iknow what my goals are.
That is the good life for me,that's where I'm going, that's
the North Star, okay.
And then everything comes downfrom that.
That long-term thinkingtrickles down into the ability
to focus.
On a Tuesday morning at 7 am,when you sit down to work, you
know exactly what the tasks are,you don't feel frantic, you

(14:44):
don't feel anxious, you don'tfeel behind.
All your tasks are alignedupward, with the values, with
the good life, with all thethings that you want to create
for you and your family.
That's going to be reallyhelpful.
So take your eyes a little bithigher.
Hi, friends, and hey, if thiswas helpful for you, I want to
hear your questions.
If you have a question for thepodcast you have a business

(15:06):
strategy question, aproductivity question, shoot me
an email.
I'd love to hear your questionand then answer it here on the
podcast.
That'd be a lot of fun.
So my email is joey atjoeyhyoungcom.
Or you can send me a DM onInstagram.
That's at joeyhyoung onInstagram.
Love to hear your businessstrategy, productivity questions
.
I'll address them here.

(15:27):
And hey, if you've made it thisfar in the episode, leave a
review, give it a five star,give it a like, subscribe,
follow, whatever.
All those things are superhelpful.
They push the show forward inthe algorithm.
Really appreciate it.
And if you are at the pointwhere you're like yo, I want to
actually figure out what I cando to get unstuck in my
particular situation.
Actually, there's a really goodway to do that.

(15:49):
You can book a free 20 minutebusiness consultation with me.
There's a link in the showdescription here.
There's also a link in my bioon Instagram.
Book a free consultation.
We'll talk about your business,how to grow past your blockages
, your revenue ceilings, allthat stuff, totally free.
Happy to do that with you andhey, until next time, my friends
, happy scaling.
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