Revolutionize Your Project Management Approach Ep. 015

What if you could transform your project management approach and achieve your business goals faster and more efficiently? On this episode of Brightside Business as I explain the ABZ method, a powerful framework that took my family's professional services business to seven figures in under two years. This episode promises to equip you with the tools to streamline your projects by focusing on where you are (A), where you want to be (Z), and the crucial next step (B) to get you there.

We’ll explore practical examples like launching a new ad campaign to boost sales, assessing your current resources, setting clear end goals, and identifying actionable steps. You’ll learn the importance of staying focused and avoiding unnecessary details that can bog you down. Whether you're an experienced entrepreneur or just starting out, this episode will guide you on how to execute your projects with minimal resources and maximum efficiency. Tune in and discover how to keep your business on track and achieve your objectives seamlessly!

Got Questions? Send them here and I'll tackle them on the show: [e-mail]

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Episode Transcript

Joey Young (00:00):
Welcome to Bright Side Business, where we talk to
online entrepreneurs likeyourself about how to grow to
seven figures and beyond.
My name is Joey Young.
I helped grow my family'sprofessional services business
to seven figures in under twoyears and I learned a lot of
lessons along the way.
One of them is the ABZ method.
It's a project managementframework to help execute

(00:20):
projects quickly and with theleast amount of resources
possible.
So I'm going to explain theframework briefly and then help
you to implement it withwhatever project you're working
on, to make sure they get done,they get done quickly and they
get done without unnecessaryspend of resources and time and
energy.
So the first step of the A, b,z project management method is
to understand what A, b and Zare for you.

(00:42):
So A is where you are now withyour business.
So where are you at?
Let's say, you're trying tolaunch a new ad campaign and you
want to grow sales.
So A is understanding.
Okay, what are our currentsales?
What are our numbers right now?
What assets do I have to launcha new sales campaign?

(01:03):
What skills do I have in theteam?
What experience, what people,what resources financially do I
have to run a new sales campaign.
So it's just collecting allthat data about.
Where are we right now?
That's A, then you move to Z.
Z is where we're going to getwhen we actually finish this
project.
Z is clarifying what is the endgoal.

(01:25):
So for this particular project,for example, again you're
launching a new ad campaign togrow some sales in your business
.
It could be I want to get to Xrevenue number per month.
Or it could be I want toacquire X amount of customers.
Or it could be I want tomaintain X efficiency of ad
spend.
You see there's many differenttargets you can actually go for

(01:48):
within launching a new adcampaign to grow sales.
If you just want to grow salesand revenue number, that's fine.
But that's a different goalthan, let's say, controlling for
the efficiency of the ad spendor acquiring an X amount of
customers for feedback on yourproduct.
You know what I'm saying.
So A where we're at.
Z exactly what it is we'regoing for, and you're having

(02:11):
that really clear.
B is understanding what is thenext step.
And you see why B is like thelast step of the method, the A,
b, z method Because once youknow where you are and where
you're going, b is justunderstanding what the next step
is.
So what do I need to do firstto accomplish this goal?

(02:31):
It's like what's the first stepto figuring out how to launch
this ad campaign?
Well, if you've launched adcampaigns in the past, then
maybe you just need to go aheadand mock up some ads and get
going with launching them.
Maybe the next step is just tocreate the new creatives.
But if you've never run an adcampaign before, maybe the next
step for you is to research thebest structure for an ad
campaign.

(02:52):
Whenever you're doing a nextstep in your business and you're
trying to figure out what to dofor a project, there's really
only three things.
You can do something, you canask for help or research
something, or you can decidesomething.
You can ask for help orresearch something, or you can
decide something.
So whenever you're thinking,okay, like I got this project, I
know where I'm at, I know whereI'm going.
What's the next step?
Are you going to do something?
Are you going to research orask for help, or are you going

(03:14):
to decide?
And a lot of times a lot ofpeople think, oh, I just got to
do more, do more, do more.
But they're forgetting well,what if I just take a beat to
ask for help or do some researchon something to figure out more
information.
That's a viable next step.
Or maybe number three, thedeciding.
Maybe before we move forwardwith even researching or making

(03:37):
an action step, the next stepmaybe we have to make a decision
about where we're going as abusiness, or our overall
strategy or roles in the company, or something like that.
So those three things aretotally viable next steps that's
the B of the A, b, z method.
Now, as you're implementing this, remember a few things.
Don't focus on C through Y,okay, that's the whole point of

(04:01):
this method.
It keeps things simple.
If you're thinking about okay,a, I know where I, where I am.
Z, I know where I'm going, andthen I gotta map out like b, c,
d, e, like you're just gonna getlost in the minutiae and you're
gonna fail to actually execute.
So make sure that you don'treally take the time to map out
the entire plan.
Just know what the next step is, and and that will help you to

(04:24):
spend more time executing, moretime doing or researching or
deciding, as opposed to tryingto figure out the entire plan
from the beginning.
You got to stay flexible in yourapproach too, so fixated on
your B that it blocks out theopportunity for other Bs to take

(04:44):
its place.
Let's say you say my next stepis to define the creatives for
the ad campaign.
That's your B right.
But you're like, oh man, I'm sofrustrated.
I keep trying these differentformats and these different
colors and these different fontsand I just hate it.
Nothing's really working out.
But you're so fixated on thisnext step that you don't see the

(05:05):
bigger picture.
You don't see the fact that youknow what.
You really just need tooutsource this or ask for some
feedback from someone else thatcould be.
Your next step is I'm not goingto power through this and
continue to be frustrated andhold up the entire process
because I'm so fixated on B.
Frustrated and hold up theentire process because I'm so
fixated on B.
I'm going to switch it up fromI'm going to do, which is create

(05:26):
the ad creatives, to I'm goingto ask for help, which is a
totally viable next step, andthen you send that email and you
ask for help from somebody.
So make sure you can changeyour approach and you don't get
so married to the B that youforget the Z.
The Z is where we're going.
The B is flexible and that'sthe last pro tip I have for you.
With Z, you gotta make surethat you're not switching that

(05:47):
up or changing the goalposts,because Z is the North Star.
This is where we're all headedfor.
This is where we've agreed.
This is the future we wannacreate.
This is what we want to be true.
That is the gold standard andthat's where we stay focused
during this entire process.
So, as you're flexible withyour B, make sure you don't

(06:09):
change up what you're doing withZ, because that's ultimately
where you need to go in yourbusiness, and I hope this has
been helpful for you.
The A-B-Z method is really anawesome tactical process for
executing any sort of projectyou have going on.
If you have any other questionsabout productivity or growing
your business, I would love tohear them so I can actually
address them on the show.
Just shoot me an email, joey atjoeyhyoungcom, or shoot me a DM

(06:33):
on Instagram at joeyhyoung onInstagram, and I'd love to hear
your question and I'll be ableto address it on the show.
That'd be a ton of fun and ifyou listened for this long, you
probably have liked what you'veheard.
So give this show a thumbs up,hit the five-star review.
If you're on a podcast platform, you know, hit the share button
.
All that's really helpful tospread the show to the algorithm
and stuff.

(06:53):
And hey, until next time, myfriends, happy scaling.