Episode Transcript
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Joey Young (00:00):
Welcome to Bright
Side Business, where we talk to
online entrepreneurs likeyourself about how to grow to
seven figures and beyond.
My name is Joey Young.
I helped grow my family'sprofessional services business
to $100,000 a month in under twoyears and I learned a lot of
lessons along the way about howto grow business and scale past
revenue plateaus and solveproblems with personnel and
(00:21):
strategy, and one of them is onethat I face all the time that
entrepreneurs I speak to tell meis an issue over and over again
, but they don't really knowit's an issue until I reveal
this construct.
I'm going to give to you todaythis framework.
What I hear a lot ofentrepreneurs say who are stuck
in a revenue plateau or can'tfigure out what's wrong with
(00:42):
their business is like, yeah, Igot this goal and you know I'm
doing this and that to try toget there.
You know I've been trying toget to this goal for a while.
This goal is, you know this.
But then you know I realizedthat was the wrong goal, so I
went after this and you see,like there's all this talk about
goals.
People have, you know, revenueper month goals, client goals,
all this stuff but what I'venoticed is that the
entrepreneurs that actuallysucceed don't focus on their
(01:05):
goals every day.
They focus on the things thatwill actually bring their goals
about, that will bring them intofruition.
They focus on the tasks and theactivities that actually bring
their goals into being, asopposed to the goal themselves.
And I'm not saying it's a badthing to have goals.
Definitely have the visionboard, know where you're trying
to aim for the end of the year,all that.
It's a bad thing to have goals.
Definitely have the visionboard, know where you're trying
(01:26):
to aim for the end of the year,all that.
But what should you focus onevery single day as an
entrepreneur to actually growpast your revenue plateau and
scale your business?
I got some frameworks here foryou.
The first one is product marketfit.
A lot of strugglingentrepreneurs lack a compelling
solution to a red hot problemtheir client is going through
(01:46):
right now.
They don't have clarity on theproblem.
They solve an urgent problem,an expensive problem, a painful
problem that their ideal clientis going through.
See, they have this reallyawesome board they made about
how to solve a problem for aspecific person and they got
that person all laid out, allthe attributes of that person,
like who they are and they gotthat person all laid out, all
the attributes of that person,like who they are, where they
(02:07):
live, how much they make, whattheir interests are.
You know who they are beforeand after you.
You know, have your solutionimplemented for them.
All that stuff.
But there's not a real laser,clear understanding of what the
problem that the business solvesis, and so you need to, in your
business, get some clarity onexactly the issue that your
(02:30):
customers are facing and exactlythe three, four, five step
program is to bring them to aresolution and then just market
that.
It's very, very simple Speak tothe problem, not to the person.
That's the first thing.
Second thing, and it goes rightalong with it connecting with
people.
If you want to grow yourrevenue and get out of the
(02:51):
stagnant period that you're in,stop focusing on your goals.
Focus on connecting with peoplewho might be able to buy from
your program.
Having conversations with themis going to be the number one
way you're going to learn whatvocabulary they use about their
problem and what vocabulary theyuse about what they want.
See, a lot of people have thisidea of what their clients want,
(03:16):
but when you actually speak to10 of them one-to-one on a call.
You understand that they'reactually using this word in
terms of what they want andthey're using this word to
describe where they are rightnow.
This is the word they identifywith.
This is where they want to goand not what you thought.
So the solution for that is todo some one-to-one market
research and just talk to a tonof people, talk to a ton of
(03:37):
customers.
See, messaging is just choosingthe words that pique the
interest of your ideal client,the words that pique the
interest of your ideal client.
So find the words that piquethe interest of your ideal
client and get comfortabletalking about your product, your
solution, your business.
A lot of customers, a lot ofentrepreneurs I talk to are,
like, scared to talk about theirbusiness because it's brand new
(04:01):
, it's unproven, or maybe theyjust got off a call with a
customer who's angry at them andso their confidence is shot.
But when you're at the coffeeshop, people are asking what are
you up to today?
Be like, yeah, I'm actuallyworking on some curriculum for
my program.
Or you know what?
I'm actually tweaking my salesfunnel for my program.
I'm really excited about thisand that to grow revenue and
just get really used to talking,to like talking about what sort
(04:21):
of problems you solve yourbusiness, because that's how
you're going to connect withpeople who are might be actual
customers.
Because if you can talk aboutit casually, maybe that person
isn't your ideal customer, butthey know somebody and they're
like, oh cool, you, you solvethat problem.
Well, it sounds like you're apretty good dude and get some
results you know from your yourbusiness.
So I actually met, know a guywho needs a, a who has that
(04:42):
problem and you can solve it forthem.
See, the problem is we get soemotionally hooked into this
business and how it has to besuccessful and we have to have
this certain relationship withour customers and it has to fit
in the way that we want it tofit in our brains.
(05:02):
But in reality, if we're justsolving a problem for people,
then all we got to do is talkabout how we solve a problem for
people and then people who havethat problem will come to us.
So get comfortable talkingabout your business.
Don't hold back on the problemthat you solve when you're
talking to anybody in the coffeeline, whatever the store, with
some friends, you know, just besuper, super casual about it and
(05:27):
people will start coming to you.
The third idea is focusing onlead measures, not on your goals
.
Focus on the lead measures.
You can't control the lagmeasures in your business.
You can control the leadmeasures.
So what am I talking about?
Well, you have lag measures,which are how many sales calls
you have in your calendar, forexample, and then you have lead
(05:48):
measures, which is how much timeyou spend in your CRM working
your prospects.
If you focus on the lag measure, the item that you can't
control, you're always going tofeel out of control.
But if you focus on your leadmeasures and improving those and
increasing the hours you spendin your CRM or increasing the
messages you send per week orthe calls you make per day, you
are going to get better resultsbecause you can control those
(06:12):
things.
You can optimize your time andyour energy for those things
which ultimately, as a leadmeasure, lead to the lag measure
, which is more sales calls onyour calendar.
See, focusing on creating astreak of your lead measures is
probably the best decision youcould ever make for your
business.
Focus on creating a weeklystreak so every single week
you're hitting a certain leadmeasure goal X amount of calls
(06:34):
per week.
X amount of outbound per week,x amount of whatever you're
trying to accomplish each week.
Have a streak going and keeptrack of that.
That's probably the best thingyou can do to grow your business
.
A scoreboard is super helpfulfor this.
If you don't have a scoreboardset up, it can be super simple.
It can be physical, if you want, like on a wall or a piece of
paper.
I love Excel spreadsheets.
(06:54):
It's a Google sheet.
You just have a column forevery day and you're tracking
your numbers every single day.
And you're seeing here we goevery day.
I'm doing this to grow mybusiness and here's the goal for
the week.
So I know I got to do this eachday and all of a sudden, you're
focused on your lead measures.
You're focused on what you cancontrol and your goal is just
happen because you're so focusedand dialed in.
(07:15):
Related to that number four isfulfillment excellence.
Now let me ask you a questionWould you rather have 20 meh
customers who feel like whateverabout your brand, or would you
rather have two raving fans?
If you chose two raving fans,you're absolutely right Because,
listen, you're going to havetwo different types of customers
Ones who buy your product orservice and they never think
(07:38):
about you again.
And ones who buy and they allof a sudden, after experiencing
it, become part of yourmarketing program.
You have to put thought intohow to build in surprise and
delight mechanisms into yourcustomer's life cycle.
So when they hit certain gatesin your program or certain steps
(08:01):
as you work with them or as youdeliver your fulfillment, they
are getting more than they askedfor.
They're feeling like they getway more value than what they
put in in terms of dollars andall of a sudden they're wanting
to tell people about it.
Always under-promise andover-deliver when it comes to
your business.
Under-promise and over-deliverand you'll get raving fans
(08:22):
really, really quickly.
Just think about for a secondall the money you spend on
marketing, on customeracquisition, cost all the energy
on your funnels and yourmessaging.
Think about that.
Compare that to a customer ofyours just leaning over and
telling their friend hey, I seeyou got this problem going on.
I've got a buddy who helps outwith that.
You should check him out.
And all of a sudden you got abrand new customer.
(08:44):
Well, all that is skipped.
All the messaging, all themoney, all the time you spent
acquiring a customer, completelyskipped when you had one
customer tell another customerthis guy's awesome, you should
check him out.
This girl's awesome, you shouldcheck out their business.
It's incredible Fulfillment,excellence.
Focus on that.
And lastly, positive feedbackloops.
(09:04):
Here's the thing Nothingmatters if you don't continue on
six months from now.
The problem with a lot ofentrepreneurs is they get
focused on one thing and theytry it.
They get disappointed becauseit doesn't work and they stop
and they take a huge break orthey quit and they go somewhere
(09:26):
else.
But if you can build in somepositive feedback loops into
your business, you're going tobe still doing this months and
years down the road Because,again, nothing's going to matter
in your business unless you'recontinuing on with your
messaging, with your marketing,with being consistent in the
marketplace, with working yourCRM, with growing your business
six months from now.
(09:47):
So focus on winning the day.
Don't focus on your long-termgoals.
Focus on what does today looklike, what's a win that I can
celebrate?
If I just do today well, howcan you have more fun?
How can you build in someinteresting, some exciting
projects that keep the businessfresh, keep you excited to talk
(10:07):
about whatever your business isto customers and clients?
That's how you stay motivatedover the long term.
There's a couple easy ways to dothis to build in these feedback
loops.
How can you win the day?
Well, one of them is solicitingand reviewing customer
testimonials, reviews, feedbackAnytime you can look at the
(10:28):
results that your customers aregetting and just take a moment
to integrate that victory intoyourself, into your business,
and just appreciate and enjoyall the hard work you've done.
You're going to feel goodbecause you can see the change
in your customers' lives andtheir businesses if you just
take a moment to review yourtestimonials and think about it
from a personal standpoint, notfrom just a business standpoint.
Review your testimonials andthink about it from a personal
(10:50):
standpoint, not from just abusiness standpoint Like, how
would you actually make thatperson smile, make their life
better, change the trajectory oftheir life or their business?
It's a powerful thing.
That's a positive feedback loop.
(11:12):
Also, one thing you can do froma productivity standpoint, which
is super powerful and Irecommend for every entrepreneur
I work with pick one task everyweek that will move your
business forward to complete byFriday at 5 pm.
Choose one thing every singleweek that your business needs to
grow.
That is not a part of yourregular scoreboard, lead measure
activities Like that's justlike you know, churn, like we're
going to grow the business,like everything that you have to
do on a day-to-day.
But what's one thing that youcan do to grow the business?
Like everything that you haveto do on a day to day, but
(11:33):
what's one thing that you can doto grow your business?
To work on your business, notin your business every week.
Choose one of those things, putit on the board on the schedule
, put it on the to-do list, getit done every week and celebrate
it at 5 pm on Friday that yougot that thing done.
So even in the worst weeks, inthe down weeks, in the zones
where business is slow, you'refeeling discouraged.
(11:54):
You get a lot of no's.
There's still one positivefeedback loop you can look to.
It's like hey, I set out to dothis Monday at nine, it's Friday
at five and that sucker's doneand I feel good and I can know
that my business moved forwardthis week, even if everything
else was a disaster.
Chaos reigns, everybody hatesme, my dog died, my truck broke
(12:16):
down, all the things.
At least I got this one thingdone for my business.
That's gonna help you thatpositive feedback loop.
Focus on that.
Focus on that.
Take a step back from yourgoals, my friends.
Don't change them all the time.
Don't spend your days dreamingpie-in in the sky stuff.
Focus on these things and watchyour business start to slowly
crawl up in its revenue.
(12:36):
You start to feel more traction, you start to actually get some
more sales, you start feelinggood.
The positive feedback loops areworking for you.
It'll be a beautiful thing.
And hey, if you have anyquestions for the podcast about
business strategy, aboutproductivity, shoot me an email
with your question.
I would love to hear from you.
My email is joey atjoeyhyoungcom.
(12:59):
That's J-O-E-Y-H-Y-O-U-N-G dotcom.
Or shoot me a DM on Instagramat joeyhyoung on Instagram.
I would love to hear a questionabout productivity or business
strategy and I'd love to answerit on the show here.
And hey, if you're like, hey, Iwant to learn more about how you
help entrepreneurs grow theirrevenue, scale past revenue
barriers.
Book a free consultation call.
(13:21):
There's a link in the shownotes.
There's a link in my Instagrambio Free business consultation
call.
We'll just talk about yourbusiness, how we can break past
some barriers, get you somerevenue unlocked.
Really, really cool.
And don't forget, if you're allthe way into this show.
At this point, you must havefound some value in it.
So do me a favor leave afive-star review wherever you're
listening or watching to this.
(13:42):
Give it a thumbs up, a like,subscribe.
You know all the things followthe show.
All that really helps me out,gets the show pushed forward in
the algorithms.
And hey, until next time, myfriends, happy scaling.
I'll see you later.