Episode Transcript
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Samantha Bell (00:00):
Hello and welcome
back to the Brilliant Business,
beautiful Life podcast.
The last four weeks have beendedicated to the amazing women
who are yet to start theironline service business.
Today is the last part in theseries of Startup Success, and
it's a little more personal forme because I'll share some of my
(00:20):
journey with you, from how Iwent from a complete newbie to
building a successful onlineservice business that helps
female coaches and serviceentrepreneurs around the world
to grow their own onlinebusinesses.
Welcome to the BrilliantBusiness, beautiful Life podcast
(00:42):
, where we share simple,actionable strategies plus the
mindset and wellness practicesyou need to build the business
and life you love.
Head to 16th Ave, creativecomforward slash playbook and
download your free guide todesign the business and life you
deserve.
Today I'm your host, samanthaBell, and this is the Brilliant
Business, beautiful Life podcast.
(01:04):
Are you ready for the businessand life of your dreams?
Let's get started.
These days, I am completely inlove with my business complete
love, heart, eyes.
But it wasn't always that way.
When I first started, I had noclue where to begin.
I didn't know what I was doing.
(01:25):
I didn't know where to start,where to start looking.
I didn't know what I needed,what I didn't need.
It was just a whole big mess ofconfusion.
I came from a very strongcorporate background.
I had run a brick and mortarbusiness before, so it's not
like I was new to running abusiness and making money for
(01:48):
myself.
It's something I had donepreviously, very successfully.
But this online world iscompletely different to what I
knew and I didn't realise howdifferent it was until I started
and started getting intoeverything and I felt like a
complete baby.
Because shouldn't I know this?
(02:09):
Why don't I know this?
So I had a really clear visionfor my online service business
and I knew that it was going tobe something big that was going
to change my life.
But, like I said, I was soconfused as to how to get there,
I didn't know how to make ithappen, and I was so overwhelmed
(02:31):
and confused by all thequestions running through my
head the number of nights that Idid not get any sleep because I
was just you know.
My mind couldn't stop.
How do I figure this out?
What do I do?
When do I do it?
I don't know.
Where do I find the answers?
I was just you know.
Those thoughts wouldn't leaveme alone.
Yeah, I just had no idea whattech to choose.
(02:55):
I didn't even know about allthe options out there, let alone
knowing which ones to choose,and I didn't know where to find
the information I needed.
And then, when I foundinformation, I didn't know who
was a reliable source that Icould trust.
So, yeah, it was just a bigshamosal and, like I said so,
(03:18):
very different to running abrick and mortar business or
working in corporate world.
I just felt completely out of mydepth, absolutely out of my
depth.
And the to-do list, oh mygoodness, it just kept growing.
It was never ending.
Every day I'd be adding 45things to my to-do list and it
(03:40):
became such a stressful eventlooking at it.
I ended up not looking at itbecause it just made my head
hurt, and I spent hundreds ofhours Googling.
I wasted thousands of dollarsbuying short courses, long
courses, master classes.
Also, I downloaded all the leadmagnets, hundreds of lead
(04:03):
magnets, all trying to find theanswers, trying to put all the
puzzle pieces together, butnothing delivered.
Nothing gave me what I needed.
Even my, like I said, myprevious business experience in
brick and mortar and corporatedidn't help.
Even my uni degree thatsupposedly prepared me for
(04:24):
running an online business.
I can now see that the conceptsthat they taught were so archaic
and outdated that I had wastedyears of my life learning things
that were completely unhelpful.
So I was feeling reallydejected, really feeling down,
and just like I was drowning ina sea of confusion.
(04:46):
It just felt like my dreamswere never gonna happen.
Everything was out of reach,and it's easy to lose faith in
yourself.
You know, it's a bit of a bashto your confidence too.
You start not feeling as securein yourself and second guessing
decisions that you shouldn't do.
I'd find an expert and I wouldlisten to everything they said.
(05:09):
I'd read their website, look attheir socials, download their
things and do what they said Imust do, and then I'd find out
there are actually three otherthings that I should have done
before that one thing.
So then I would backtrack, dothe other three things, try to
remember where I was, reconnectall the dots and restart from
(05:31):
that point again.
It was just so confusing, justso much.
Everything was just all overthe place and I didn't know if I
was ever going to figure it allout.
And I think over time I triedevery tip and strategy in the
book and, honestly, 80% of itdidn't work the number of people
(05:55):
out there teaching you how tostart an online business.
They have no clue.
They have no clue about tech.
They have no concept thatthere's an order that you should
do things into, maximize yourefficiency or start from profit
from day one, or to makeeverything seamless.
All they did was makeeverything confusing because
(06:18):
they only knew their littlepiece of the puzzle.
They didn't know the bigpicture.
They didn't look at the bigpicture.
They certainly didn't teach thebig picture.
It was like here's this littlepiece, you go and do what you
like with it.
On off you go, just say I mustadmit that I was embarrassed
because I should have known Inmy head.
(06:41):
I should have known I'd run abusiness before successfully.
I've spent so many years in thecorporate world in different
areas.
I've got so much lived andlearned experience that I was
embarrassed that I didn't knowwhat I was doing.
I was even more embarrassedthat I'd spent so much time
(07:03):
trying to figure it all out andstill couldn't figure it all out
, and even more embarrassedagain because of the amount of
money that I had spent on allthese things, thinking it was
going to be the answer and itwasn't.
So, yeah, I was really deeplyembarrassed, really disheartened
(07:24):
, and at one point it got to apoint it was probably even I
don't know six months in, 12months in, and I thought I can't
do this anymore.
This is ridiculous.
Why am I keeping banging myhead up against the wall?
Why am I continuously payingmoney for things that I don't
(07:45):
understand or I don't need orwhatever?
So, yeah, I sort of hit a bitof rock bottom and felt like
just throwing it all in.
But the reason I didn't isbecause, deep down, I still had
my dream.
I still knew and believedwithin myself that I was meant
(08:06):
for more, that this was my thing.
I just had to find my way.
I just had to believe in myself, I had to trust in myself and I
had to back myself.
And once I started reshiftinghow I thought about things,
that's when things started tochange and I started to slowly
(08:28):
claw back the confidence thathad been so badly beaten.
So, yeah, there was a timewhere I thought, no, this isn't
for me, I better just stop now.
So back to all the puzzle pieces.
I guess at one point I alsothought does anybody have any
common sense?
Is there such a thing still inexistence, because I was just so
(08:51):
frustrated at the time wasting,and I was so tired of hearing
the same old rhetoric aboutstarting an online business,
because everyone was saying thesame thing and that is all you
need is a plan or a marketingstrategy, and I bet you've heard
the same you need a plan, youneed a marketing strategy, you
(09:12):
need a content strategy.
Well, yeah, you do need that,but that's not what you need to
start your business.
There's about 45,000 steps youneed to do before you get to
that point of creating a logoand creating your marketing plan
.
So how are those things goingto help me start my business?
(09:35):
Why are they telling me this?
Why are they leaving out somuch?
Why are they keeping everythingto themselves?
It was so difficult to find allthe missing pieces to help me
start my business and run it forprofit from day one.
Like, seriously, how is amarketing plan going to help me
start my business?
(09:57):
Like I said, those things arereally important, but they come
further down the track.
So what I was really searchingfor, but no one is talking about
, is the journey, the steps fromhaving the first thoughts of
running your own business toactually implementing all those
45,000 steps you need to takeand knowing when to take them
(10:21):
and why to take them, totransform my dream, my thoughts,
into the reality.
And if you want the real,uncomfortable truth, a simple
plan isn't enough to turn youridea into a thriving online
coaching or service business, atleast not by itself.
And here's why Merely having aplan won't cut it In reality.
(10:45):
A plan on its own can lead toconfusion or lack of clarity,
especially when it's notconsidering the big picture view
, which was what all the otherthings were doing.
They're only looking at onepiece of the puzzle, not the big
picture.
A general plan doesn't give youthe specific steps you need to
(11:07):
take the idea out of your headand turn it into a business.
It leaves you grasping atstraws.
Where are all the middle steps?
You're bouncing arounddifferent concepts that don't
connect the dots in between.
So that's why I spent so longGoogling, desperately seeking
(11:30):
answers to the thousands ofquestions I had, only to waste
hundreds of hours lost fallingdown rabbit holes trying to find
the puzzle pieces and then putthem all together, and what did
I get at the end of it all?
A big, confused, scribbled mess.
You should have seen my notepad.
It was idea, idea, idea, idea.
(11:52):
And then it was so confused andso disoriented that I couldn't
even understand what I'vewritten down or which step came
first.
If I couldn't understand my ownwriting from putting together
all these bits and pieces, whatwas I gonna do?
I was overloaded withinformation.
There's just so muchinformation around and you'd
(12:14):
actually think that that's agood thing, right.
But this abundance of advice andinformation is confusing.
It leaves you feelingoverwhelmed and really unsure of
where to start.
And there's so many programs,products and courses that they
make really big promises, butthey fall short and none of them
(12:39):
seem to cover everything.
Like I said, they're only justone little puzzle piece, whereas
we want the whole box.
We want the puzzle box so wecan put it all together.
They only teach you the bitsand pieces and then they're not
in any particular order.
So you constantly feel the needto keep searching for and
(13:00):
buying more, in the hope thatone day you're gonna stumble
across the holy grail and havean aww moment.
Well, for me, that moment nevercame.
Plus, the other thing whenyou're a startup, you're pretty
much on your own.
You're it Without anyone tohelp keep you on track or give
you that roadmap.
(13:21):
It's really easy to getsidetracked by all the shiny
objects and let me tell you,shiny objects syndrome is real,
it's a thing, and I was veryguilty of getting sidetracked by
all the shiny objects out there.
It's actually quitedebilitating.
So it was not only a lack ofclarity around what I needed to
(13:46):
do, when and why.
There was the isolation.
I was the only person startingmy own online business.
There's no one else doing itwith me.
There was no one I could reallybounce ideas off.
There was someone else aroundat the time who had just started
a business, but they sort ofgot out of it quite quickly too.
(14:08):
So there wasn't the ongoingsupport.
Oh, how are you going with this?
How are you going with that?
What do you think about this?
No opportunity to bounce ideasoff and talk and work things out
together, because sometimeshaving that community or just
someone in your corner whounderstands what you're doing
(14:29):
and why you're doing it and canhelp you get there, that was all
missing.
So that was a bit of somethingthat held me back too.
I'm very independent and I loveworking things out on my own,
but, as I said in one of theother episodes, being a
successful entrepreneur is notdoing everything yourself.
(14:51):
It is reaching out to qualitypeople around you and having the
right team around you mentors,coaches, etc.
So I need a mentor at thatpoint, but I didn't know that I
needed a mentor, so that held meback.
So there's all these thingsthat I just had no clue about,
(15:13):
which left me floundering, but Ipushed through because I had.
I knew that this was for me, sopushed through, kept going and,
despite getting all thesidetracked and the shiny object
syndrome, I just startedfiguring it all out and I put it
all together and I actually satdown and started to think, okay
(15:36):
, what did I do that worked?
What did I do that didn't work?
Why didn't it work?
Or why did it work?
And just being getting a littleanalytical about things, and by
doing that, I sort of was ableto create a process from the
beginning to the end.
And what I've been able to donow is put that process into
(16:00):
some of my client work as well,because, you know, during this
whole time where I was trying tofigure everything out, I was
actually doing client work aswell.
So I was floundering around,bumbling along in the background
, trying to, you know, geteverything sorted out, but I was
still also working in mybusiness because, you know, it's
a business.
(16:20):
I need to make money, I need towork with clients and that's my
joy and what I love to do.
So I was able to do that and,in the background, figure all
this stuff out.
So it was actually a reallygood process because I was
learning and growing my business.
And then a lot of the clientsthat come to me, they weren't
(16:41):
exactly the same place that Ihad been.
They didn't know how to start,didn't know what to do, didn't
know where to turn and werecompletely overwhelmed.
And the majority of them hatetech with a passion, dislike it,
don't understand it, don't wantto do it, no clue.
So you know they come to mebecause I solved that problem
(17:02):
for them and would do the techfor them.
But I guess where I was goingwith that is working out the
what to do, when to do it, howto do it, and creating a bit of
a process or a framework.
Even I was able to thentransfer that information into
my project work with my clientsand I was amazed because I could
(17:28):
see it helping them in theirbusinesses too.
I was able to guide them I wasable to say okay, you're at this
point, so this is the next step, and then this is the step
after that, or you've missedthis step.
We need to go back here and fixthis up first, then we can move
on to the next.
It was like they had theirmoment, the aha.
(17:52):
Everything starts to fall intoplace.
The confusion and the overwhelmand the frustration just fell
off their shoulders, which wasreally beautiful to see.
It was very, quite satisfyingto me because it's a process
that I had figured out.
I was able to help them with ittoo.
(18:13):
Long story short, yes, a plan isa great way to get really clear
on what you want and start theprocess of building your online
business or your side hustle.
But it's actually not the beall and end all, because you
also need the step by stepprocess.
You need all the nitty gritty.
(18:33):
You need a framework that tellsyou what to do, when to do it,
why you need to do it and how todo it.
Yeah, all that tech, themindset, the tools, the prompts,
the accountability, everythingto help you just get it done
quickly, easily, withoutfrustration, without wasting
time, without wasting money, sothat you can transition from
(18:56):
your nine to five into athriving online service business
quickly.
It wasn't just having a planthat really turned things around
for my business and for myclient's business, it was
creating that complete,consistent, repeatable framework
, and it would have been amazingif I had discovered it earlier.
(19:18):
Certainly my business wouldhave grown more quickly and more
easily without all the stressand self-doubt that I had.
But I'm sort of glad thebeginning was a bit icky and
confusing, because I've beenable to create something really
meaningful that can help otherstoo, and so that no one else
(19:39):
needs to go through the sametrial and error I did and waste
years or months or thousands ofdollars trying to find the
answers to the what, the how,the when and the why of building
their online business.
Instead, now I have astep-by-step system that gets
them genuine results withoutwasting time or money and
(20:02):
happens in a beautiful flow.
It's just priceless.
It really is.
This can really help you.
So if you want to escape thenine to five grind, start with
downloading my free nine to fiveexit plan so you can map out
your freedom in the three hoursand the links below in the show
notes.
But also, if you really want tofast track things.
(20:26):
Get on the waiting list for myamazing new program called Start
Up Success, which is where Iuse this framework that I
developed so you can build yourbusiness from scratch without
overwhelm, without confusion,without falling down the Google
rabbit hole, without any wastingof time or money, so you can
(20:46):
start your business in 60 days.
Start Up Success is using theexact framework I created so you
can start your business withease and joy, and I've got a
very special limited spotfoundation round.
It's opening at the end ofOctober so you can actually give
(21:07):
notice and start your ownbusiness in 2024.
Isn't that amazing?
You can literally stop dreamingand start doing what lights you
up.
So jump on the waiting listtoday for Start Up Success.
You will be so glad you did.
The link is in the show notesbelow.
If you've been feeling lost andconfused about figuring out how
(21:28):
to start your online business, Ireally hope that this episode
has reassured you thateverything you're thinking,
everything you're feeling,you're not alone.
It's such a common problem andthere is a solution that will
give you the exact step by stepprocess of setting up your
business to be successful fromday one.
(21:50):
Remember, you can do it and now, right now is the time for the
brilliant business and beautifullife you adore.
Thank you so much for beinghere, and I hope you enjoyed our
Start Up Success series and arefired up and ready to start
your own online service business.
Thanks so much for listening.
(22:16):
I'd love to know your biggesttakeaway from today's episode,
so leave me a comment below orsend a DM on Instagram.
If you enjoyed this episode,hit the subscribe button
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Life podcast and feel free toshare it with someone else
who'll love it too.
I look forward to seeing youfor the next episode and
remember the time is now foryour brilliant business and the
(22:39):
beautiful life you adore.