Boring Wins: Why Your Business Needs Fewer Ideas and More Checklists (with Paul Sokol)

Most gurus will tell you to dream bigger, launch more, and hustle harder. Paul Sokol says the opposite—and his results prove it.

In this episode, Tracy sits down with automation legend and operations strategist Paul Sokol (yes, the guy who literally wrote the Infusionsoft Cookbook) to talk about what actually separates successful businesses from the chaos: boring systems, relentless habits, and the guts to commit to one source of truth.

Paul breaks down why In-N-Out's 6-item menu crushes most entrepreneurs' 47-product lineups, how to build a business stack that doesn't collapse when life gets messy, and why most people genuinely aren't cut out for entrepreneurship—and that's not a bad thing.

If you've been throwing spaghetti at the wall hoping something sticks, this episode will recalibrate your entire approach.

You'll learn:

• The business taxonomy that determines which strategies will actually work for YOU
• Why you need one "source of truth"—and how to build it without losing your mind
• The 7-layer business stack (and which habits matter most at each level)
• How to honor your calendar when no one's holding you accountable
• Why boring businesses win (and what that means for your sanity)

Guest Bio: Rev. Paul Sokol is an R&D engineer turned operations strategist who's helped thousands of business owners automate smarter and scale sustainably. He's the founder of Keep Children Rockin', a nonprofit providing music equipment to underfunded schools, and he's not afraid to call out the BS most business coaches won't touch.