For Charlie Turano, legacy isn’t just nostalgia. It’s strategy. As Executive Director at Heritage Werks, Charlie is helping pro sports teams, leagues, and now even universities unlock the untapped power of their history—not just to preserve the past, but to propel the future.
Before that, he co-founded Genesco Sports Enterprises, shaping it into one of the industry’s most respected corporate representation firms, advising global brands on how to maximize their presence in sports. But it all started with the Dallas Cowboys, where Charlie got his first taste of the business side of sports, an experience that sparked a career defined by innovation, storytelling, and the pursuit of enduring value.
What You'll Learn:– How to turn your team's history into a high-ROI brand asset– How to drive fan engagement and revenue with digitized legacy content– The power of cutting through the noise with story-driven brand campaigns
Resources:
Charlie Turano:
Website: https://www.heritagewerks.com/
LinkedIn: https://www.linkedin.com/in/charlie-turano-7605302/
Linnea Jungnelius:
LinkedIn: www.linkedin.com/in/linneajungnelius/
Explore the Podcast:
Spotify: open.spotify.com/show/4q2SyG7jTqV109lC37RtOV
Apple Podcasts: podcasts.apple.com/us/podcast/brilliant-people-podcast/id1582636185
Blog: www.acertitu.de/charlie-turano-blog
Stay Updated on Acertitude
LinkedIn: www.linkedin.com/company/acertitude/
YouTube: www.youtube.com/channel/UCaRywuMZMbDfHR77TyzEQZQ
Instagram: www.instagram.com/acertitude
Website: www.acertitude.com
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.