Mark Fiske: Operating Partner and Head of Digital Transformation at H.I.G. Capital on Building Credibility, Scaling Impact, Redefining the CMO, and Unlocking Value with Generative AI

Mark Fiske, seasoned marketeer and master of digital, is Operating Partner and Head of Digital Transformation at H.I.G. Capital, one of the largest and most influential private equity firms in the middle market, managing $65 billion in capital across a portfolio of over 100 companies. In his role, Mark drives the digital transformation strategy and co-leads the Generative AI practice, partnering with portfolio management to accelerate value creation. Before making his mark in PE, Mark led the marketing teams at fast-growing powerhouse brands like Ancestry and Credit Karma.

In our latest episode of the Brilliant People Podcast, Mark joins host Linnea Jungnelius, Global Head of Marketing & Strategy at Acertitude, to explore:

-The evolution of the operating partner role and its impact on growth

-Proven marketing strategies for driving scale and success

-Navigating the shifting landscape of the modern CMO

-Harnessing Generative AI as a powerful tool for value creation