Sam Venis, Sydney Allen-Ash, and Miranda Shou join Robert Bolton to explore animal noise analysis, accreditation on the blockchain, and emerging sports marketing strategies.
/ DeepSqueak
Can we communicate with animals? DeepSqueak is a machine learning tool built to analyze rodent noises for indications of stress, but it’s also being used to identify marine species in the wild and to parse animal calls in an attempt to find new meaning in the clicks, chirps, and groans.
/ Soulbound Tokens
Soulbound tokens (SBTs) are a blockchain technology designed to help to establish identity online. SBTs could be issued by institutions, governments, companies, peers, etc. to bolster the digital reputation of individuals and entities in Web3. SBTs provide an anonymous, non-transferable way of accruing credibility by “binding” these endorsements to someone’s “soul”, aka their crypto wallet. Are the concepts of national identity and institutional accreditation ripe for disruption?
/ The Drip King
The Drip King is a TikTok personality doing satirical takes on sportswear trends, asking followers what sports attire he can make more “drippy.” The King’s recognition that some sports require a rebrand wasn’t lost on Paul Rabil either. Rabil, a former professional Lacrosse player, co-founded the Premiere Lacrosse League (PLL) looking to shed Lacrosse’s upper-class bro image in favour of something more progressive. Partnerships with Uninterrupted and ESPN, shared equity models, health benefits for players, and athlete-focused social media marketing are some of the ways they hope to bring more attention and a new audience to the sport. Is this the new model for emerging sports?
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