Aaron from Never Trusted ( @nvrtrstd_) joins us to discuss his journey creating Fresno-inspired hats that celebrate local landmarks and the city's identity. What started as a COVID hobby has evolved into a distinctive brand featuring thoughtful designs that honor everything from the Fresno Grizzlies to iconic city architecture.
• Founded Never Trusted during COVID lockdown, initially making shirts for friends before focusing on hats
• Collaborates with his brother JJ on designs, transforming sketch concepts into finished products
• Creates Fresno-centric designs featuring local landmarks like Security Bank building and the water tower
• Drew inspiration from the 2001 Fresno Grizzlies colorway for the purple and black "Grizzly Boy" hat
• Continually evolves design elements, recently adding all-suede materials and California stamps
• Describes seeing people wear his creations as a "humbling experience" that makes the work worthwhile
• Announces partnership with Broke Boys podcast for upcoming Dog Daze Festival featuring The Chainsmokers
Check out Never Trusted on Instagram and look for their merch at the Dog Daze Festival – this is going to be a big one!
- @nvrtrstd_
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