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August 1, 2025 33 mins

🔥 Live from Ascend 2025 in Salt Lake City! Host Ray Kober sits down with Trace Voshell of GoGoMeds for a powerful conversation on fitness, discipline, pharmacy disruption, and why fixing healthcare starts with doing the uncomfortable work — in and out of the gym.


Trace brings his background in college baseball, CrossFit, bowhunting, and pharmaceutical sales to shed light on how GoGoMeds is shaking up the industry with affordable generics, white-labeled pharmacy solutions for DPC clinics, and no-nonsense pricing for employers.


🎙 In this episode:

  • Why your primary care doctor might be your best pharmacy partner
  • The power of CrossFit mentality in life and business
  • How self-funded employers can save thousands without PMPM gimmicks
  • The growing DPC movement — and what it means for real healthcare reform
  • A few laughs, lessons in grit, and... Trace’s sweet tooth 🧁


This isn’t just another pharmacy sales pitch — it’s a conversation about leadership, lifestyle, and building a healthcare model that actually works for people.


📦 Want to save on prescriptions or empower your employees with smarter benefits? Learn more at: https://www.gogomeds.com

🔗 Connect with Trace Voshell on LinkedIn: https://www.linkedin.com/in/trace-voshell

🎧 Subscribe to The Broken Healthcare Podcast: https://www.youtube.com/@BrokenHealthcarePodcast


👇 If this episode made you think — or made you laugh — drop a like, comment, and share. Let’s fix what’s broken.


#BrokenHealthcare #HealthcareReform #DPC #PBMTransparency #GenericMeds #GoGoMeds #Ascend2025 #RayKober #TraceVoshell #CrossFitMindset #Podcast #HealthTech #DirectPrimaryCare #EmployerBenefits


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