In this powerful episode of Broken Healthcare, host Ray Kober sits down with Jeff Bak, CEO of Imagine360, to dismantle the myths around employer-sponsored healthcare and reveal how reference-based pricing (RBP) is slashing costs, improving care access, and offering a real alternative to bloated PPO plans.
🚨 If you're an employer, broker, CFO, or HR leader sick of runaway healthcare costs — this is the episode you can't afford to miss.
🔍 Topics We Cover:
- How Imagine360 evolved from ELAP Services to a full-scale alternative health plan
- What reference-based pricing really is — and why it’s not “voodoo”
- Real-world strategies to cut 20–30% in healthcare spend
- Insider tactics to negotiate provider rates and eliminate overbilling
- Why traditional PPO plans keep employers trapped — and how to break free
- How employers like hospitals and transportation companies are using RBP to take back control
💡 Whether you're new to self-funding or already exploring innovative solutions, this episode offers hard-won lessons, real data, and a roadmap to building a sustainable, transparent healthcare plan for your organization.
🔗 Subscribe for more bold, no-BS conversations about fixing American healthcare.
#BrokenHealthcare #ReferenceBasedPricing #HealthcareReform #EmployerHealthcare #Imagine360 #JeffBak #RayKober #ELAP #SelfFundedPlans #StopLoss #RBP #HealthPlanStrategy #CFOHealthcare
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