What would make a successful broker retire their own brand? And is it worth it?
In this episode of Broker Bulletin, Steve Toome, owner of Loan Market Link in Port Lincoln, tells all to Angela Tracey, CMO of Loan Market. He unpacks his bold move from Port Lincoln Home Loans to a nationally recognised brand, and the 30% business growth that followed.
Steve shares:
- The turning point that made him drop his local brand
- How ‘Loan Market Link’ unlocked bigger, more diverse opportunities
- Why a strong community presence fuels referrals and reputation
From school-yard finance chats to sponsoring tuna fishing tournaments, Steve proves that community-first broking + the right brand backing = unstoppable growth.
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