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March 7, 2024 35 mins

About Sharelle Klaus:

As the visionary behind DRY, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal – including the beverages. After having four children and not being able to enjoy wine or cocktails with her meals, Klaus recognized the need for a refreshing, elevated, non-alcoholic option in the market that was worthy of pairing with a great meal. In 2005, Klaus crafted the first batches of DRY Soda in her home kitchen and officially launched DRY. For the last 19 years, Klaus has made it her mission to establish a culture of social drinking for everyone.

Klaus brings nearly three decades of entrepreneurial, financial, and technology industry experience to her role as CEO at DRY. As an advocate for advancing the sober curious movement, she also spearheaded DRY’s investment stake in Austin-based sober bar, Sans Bar, and co-authored a, “The Guide to Zero-Proof Cocktails,” in November 2020.

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