About Junea Rocha & Brazi Bites:
Junea Rocha is the Co-Founder and CMO of Brazi Bites, a leader in the frozen better-for-you, Latin-inspired food category. Rocha co-founded the brand in 2010, along with her husband, Cameron MacMullin. In a few short years Brazi Bites grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank and being included twice on the Inc. 5000 list of “America’s Fastest-Growing Private Companies.” Bringing a cherished Brazilian household staple, “Pão de Queijo,” AKA cheese bread, to the U.S. market without any experience in the food industry, Rocha grew Brazi Bites’ annual revenue from zero to millions with distribution in over 17,000+ stores. Today, Rocha remains just as passionate and more excited than ever to continue Brazi Bites’ growth, making its products a household staple in North America. She hopes to continue creating joyful moments for families everywhere by producing delicious, easy-to-make, naturally gluten-free foods that also guarantee to spread smiles.
In this episode we cover:
- What's the origin of cheese bread in Brazil?
- Thoughts on the emerging CPG brand categories - the wave of cultural cuisine/products and the better-for-you category. Where is the category heading.
- The challenges with scaling, growing a company, and creating a category from scratch.
- Brand's desire to listen to its community in order to help guide innovation and inspire change.
- The Latino Entrepreneur Accelerator Program, and Junea's dedication to supporting minority entrepreneurs through the LEAP program.
Links:
Brazi Bites Website
Brazi Bites Instagram
Brazi Bites TikTok
LEAP Program
About Us - Women Who Brunch:
Women Who Brunch is a food community and event series for women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!
We're solving the problem of making adult friendships while doing cool stuff in the Hudson Vally, NY.
Visit our website for updates on events, recipes, brunch spots, product reviews, and more or say hi on Instagram!
Instagram: https://www.instagram.com/womenwhobrunch
Website: https://womenwhobrunch.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Boysober
Have you ever wondered what life might be like if you stopped worrying about being wanted, and focused on understanding what you actually want? That was the question Hope Woodard asked herself after a string of situationships inspired her to take a break from sex and dating. She went "boysober," a personal concept that sparked a global movement among women looking to prioritize themselves over men. Now, Hope is looking to expand the ways we explore our relationship to relationships. Taking a bold, unfiltered look into modern love, romance, and self-discovery, Boysober will dive into messy stories about dating, sex, love, friendship, and breaking generational patterns—all with humor, vulnerability, and a fresh perspective.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com