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September 24, 2025 24 mins

Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌

Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow… this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅

Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think.

We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. 💥

Power Hour Takeaways:

  • Style isn’t a reward for success, it’s a tool to step into it.

  • Congruence wins: your on‑brand image should match your message everywhere you show up.

  • Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).

Your 30‑Minute Homework:

  • 💎 Answer Cortney’s clarity questions about who you’re becoming and how she looks below.

    💎 Do a quick audit of your IG: does your image match your message across posts, reels, and stories?

  • 💎 Create one go‑to outfit template you can grab tomorrow morning.

  • Resources mentioned:

    • Cortney’s pinned IG carousel on building your seven‑figure style and the ICON Style Method here: https://www.instagram.com/cortneystclair
    • Connect with Cortney here:

      www.instagram.com/cortneystclairwww.cortneystclair.com

    Cheers and see y'all Friday 🥂

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