During this episode of Build In Public Radio, guest speaker Miguel Perez-Jaen, elaborated on the various platforms and strategies used to track RoAS and its multifaceted implications, emphasizing that understanding RoAS is crucial for businesses to plan their growth and future cash flow. It's not just about the money spent and gained, but understanding the entire customer journey and the touchpoints along the way. The episode also highlighted the challenges of convincing businesses about the necessity of ad spending and how transparency and trust can help in increasing ad budgets for better returns.
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