In this week's episode of Build In Public Radio, Joe Casanova, Founder of Furlough, engages in a dynamic conversation with Tom Marcus, a marketer and business strategist at Furlough. The discussion centers around marketing operations and the importance of conducting thorough audits to understand a company's operations.
Tom emphasizes the significance of team collaboration and recommends utilizing project management tools like ClickUp, which will soon integrate AI capabilities. He shares practical advice for marketers, such as setting clear objectives, building processes, and leveraging automation tools for improved workflow. Tom also touches on the value of fractional CMOs and COOs for businesses experiencing rapid growth. This session offers a wealth of knowledge for marketing professionals, providing actionable insights for optimizing marketing operations and driving growth.
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