In this episode of Build Public Radio, Ophir engages in a compelling conversation with Darren Fanton, co-founder and CEO of ScreenSpace. Darren shares his journey from Hollywood to SaaS marketing, discussing the importance of storytelling in the B2B landscape. He delves into how ScreenSpace utilizes storytelling to convert B2B buyers from being mere spectators to believers. Darren emphasizes the role of creating engaging, emotional buyer journeys and how that correlates with his company's innovative approach using interactive visuals and gamification. Further, he discusses the evolution of ScreenSpace, their successful product launch, the impact of AI in storytelling, and tips on effective storytelling to make content fun and memorable. Closing with personal insights on the challenges and joys of family entrepreneurship, this episode offers a trove of valuable advice for marketers and founders alike.
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