The Power of Brand Positioning w/ Sebastian Hidalgo

Welcome to the latest episode of Beyond the Business podcast! Today, we have an incredible guest, Sebastian Hidalgo, a renowned strategist, speaker, and author. Sebastian joins us to share his wealth of knowledge in business strategy, marketing, and the intricacies of positioning and differentiation in the business world.

Episode Highlights:

00:00:00 - Sebastian Hidalgo and his mission-driven approach to business and personal goals.

00:02:18 - Sebastian's purpose, the role of innovation in his work, and his mentors.

00:05:03 - The importance of having both personal and professional purposes

00:08:03 - The concept of benchmark slavery

00:19:02 - The idea that perceived weaknesses can be strengths in business

00:30:00 - The importance of niching down and communicating your unique value.

00:32:28 - Importance of seeking external advice and mentorship.

00:37:09 - Leveraging social media for building trust and brand awareness over time.

00:42:32 - The necessity of having a personal brand and how it extends to all aspects of life.

00:46:05 - Sebastian's tips for creating engaging content and using AI tools to maximize output.

00:48:48 - Sebastian’s millionaire insight

Key Topics:

• The importance of niching down and specialization
• Fear of leaving dollars on the table and how to overcome it
• Real-life examples of business decisions and their outcomes
• The power of social media and building a personal brand
• The necessity of investing in yourself and seeking mentorship

Follow Sebastian Hidalgo:

• LinkedIn: Sebastian Di Pietro Hidalgo
• Twitter: @TheSebasHidalgo
• Book: Are You Ford or Ferrari?

Our podcast:

Apple Podcast: https://open.spotify.com/show/3jTRtWwDkmIIu8yhFxwaD8?si=b2b0d5e302ff4e2c

Spotify: https://podcasts.apple.com/us/podcast/beyond-the-business/id1736057166

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