Episode Transcript
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Speaker 1 (00:01):
Hey, you welcome to
Build the Damp Thing, a place
where myself, tiffany Largy andour amazing Do the Damp Thing
coaches show you how to use yourstory to build it all, whether
it's your first six figures,your next layer of multiple six
figures, or maybe you're on yourway to a minute, and if it's
(00:22):
not, that it's the life of yourdreams, where you are free, you
are strong and you are whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
how to use your story in salesand marketing to clean up the
cracks.
And last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter
(00:44):
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get started.
Who says that you can't justsell all the things online?
(01:08):
Now, the number one question Iget all the time is Tiffany, how
do we move products andservices online as well as we do
offline.
Now, there's two things I'mgoing to cover today separately.
One is going to be online, thesecond is going to be offline.
I decided to bring live talentinto the room and I really want
(01:33):
you to say hello to the soundengineer, the makeup artist, the
production, broadcast producer,media Exactly what else?
What are the other titles?
Media, media, manager.
Okay, now, one of the veryfirst things that is vital for
(01:58):
you in one of the very firstthings that's vital for you in
producing an effective way tosell products and services
online.
And I want to start here.
It starts with a frame.
My goal during this time is toshow you how to sell online and
(02:19):
how to move a product or service, and also to show you the
difference between moving a lowticket item and a high ticket
item.
Now I have my amazing assistant.
Everybody's going to say hi,kayla, hi, kayla, hi, okay, and
there's two things.
So, number one you need a frame.
Decide on what part of youroffice, your studio or your home
(02:42):
that you're going to have adedicated thing, place that you
set up that you don't move.
Right now, I'm in Studio B inthe Do the Damn Thing Studios in
Phoenix, arizona, and this iswhere we produce these type of
experiences Our lights, our manylights.
Now, we have multiple studioshere and we could make shift and
(03:06):
use this for three or fourdifferent things, but we use it
for just one.
I wish you could see.
I think what I'm going to do isI'm going to take on Instagram.
So if you head to Instagram onthe Do the Damn Thing page, I'm
going to take off this device.
If I can, I can do this, right.
He's like, oh, you're going todrop.
It is what you're going to do,but I wanted to show you really
(03:26):
quickly.
Actually, I'm not going to takeit off.
You see these lights.
So we have multiple lights likethis that are constantly.
We have a station that's overthere and this is set up for us
to have statically all the time.
So that way, the only variablething that's moving is me.
(03:46):
This allows for us to move,talk, sell, position, create on
a regular basis.
Now, the second thing I'm goingto say is that we have a lot of
different types of lights.
The second thing I'm going totell you is you have to have
something cute in the frame.
Now you might be thinking toyourself, well, I.
You might be thinking toyourself well, I have, I'm going
(04:10):
to have a cup, a bear orsomething else.
But, truthfully, I decided tohave something way cuter in my
frame.
Say hello to cuteness, hi, okay.
So I decided to have somethingcute, way cuter than a cup or a
flower or a thing.
I just decided to have a human.
Now why did I decide to have ahuman?
(04:31):
Because I thought there wasnothing cuter to put in my frame
than my amazing daughter, whois here in the DTDT studio today
, getting to the next level ofmedia management broadcasting,
her broadcasting engineercertification and her makeup
artist status.
(04:52):
Now it's tempting to look at lowticket items that you have and
you say, okay, great, I havethese things.
So I brought a couple ofdifferent things from the DTDT
studio, so, one by one Kayla'sgoing to hold up each and every
one so that you can take a lookat the different items that we
have.
And what I want you to thinkabout is like ask yourself this
(05:15):
do you have these level ofthings sitting inside of your
home office, inside of yourcompany?
The reason why this is soimportant for me is because if
you are a high ticket providerand you mess around and you're
going to yourself oh, let mehold up this item and let me
tell everybody right now.
Today, shot glasses are on salefor $5.99.
(05:36):
As tempting as it is to wake upand sell this item only and I
don't want you to think thatthey're not viable as tempting
as it is to sell this item onlythe truth is that this is an
accessory to your core sale.
It's an accessory to your coresale.
There is no limit to what youcan sell online, but the way
(05:59):
that you frame what's in frontof the end user will make or
break the experience.
So I have two options.
I'm teaching today a class, butthis class could have been how
to master how to sell a hundredK from a stage.
This could have been how tohave a million-dollar team.
(06:19):
This could be how do you set upa physical studio.
We could have done thistraining on an infinite amount
of things.
That's driving me nuts.
So this we could have done thistype of training on Hold, on,
(06:43):
give me one second, as I havethe tiniest technical difficulty
tiniest.
So we could have done this typeof training and it could even
be on how do you build arelationship with your daughter?
Right, like, how do you go likethis and build a relationship
with your daughter, but thethings that are in the frame are
(07:07):
the accessories.
The things that are in theframe are the accessories.
Now I'm going to go through aquick segment and I'm going to
show you.
I'm going to do a teaching andI'm going to show you how to use
or position a low ticket iteminside of a high ticket world.
That's my goal and objectivewith this.
How do you position a lowticket item in a high ticket
(07:31):
world?
The key is to have the itemspresent when you're teaching and
make them an inferior part ofthe experience.
Now watch, you know.
I really truly think thatleadership is one of the most
important things that we couldever embark on as CEOs.
I never, ever, thought ofmyself as a leader, but I
(07:53):
realized that being a leader isso much more than just showing
up.
I realized that being a leaderwas so much more than just
employing people.
Being a leader was being thesame person behind closed doors
as it was in front, and itforces you to be consistent in
being committed to making thehardest decisions.
Some of the things that I usein my leadership, or my
(08:16):
leadership journey, is thisbracelet.
I know this sounds wild and Iknow this sounds wild, but this
do the damn thing bracelet thatwe have here.
We give out in our programs.
This one of the things thatallows me to feel most confident
, because there's a lot of timesthat I'm saying to myself, man,
like I don't even know, Ireally don't know if I'm ready
(08:38):
to do the thing, but having thisbracelet on in the midst of all
my other fancy jewelry reallyputs me in the position of being
in the right mind frame,feeling the most focused, being
the most excited, because youneed a visual reminder to keep
yourself strong.
Leadership is the mostoverlooked part of growth when
(08:58):
it comes to scaling a company.
It is not sales or systems, itis leadership, because
leadership and your people andyour company culture go hand in
hand.
If you really want to up thegame when it comes to scaling
your business for the rest ofthis year, walking into the next
stop, focusing on the systems,head into leadership lane and
ask yourself am I the kind ofperson who is worth following?
(09:19):
At the end of the day, that'sthe most important question I
feel like for every leaderPeriod and the subject.
So, as you see, I really didn'tfocus.
My topic was not about come getthis bracelet.
My topic was highly focused onme being a leader and that I
need to be reminded every daythat wearing this thing, wearing
(09:40):
this bracelet, is what gives methe confidence to go and make
hard decisions.
Does that make sense?
You saw that?
Okay, now the next thing that Ihave.
So our lovely assistant here isgoing to show you.
I hope she's going to hold thisup to the camera.
Each one, just one.
(10:01):
We're going to hold it up righthere, okay, so this is a and
we're going to and let me justput it here really quickly for
those of you on Instagram.
So here you go, mama.
So this particular item is amagnet, and this magnet, what's
(10:22):
important about it for me isthat it's a reminder.
It goes on my fridge.
It basically says to win.
To win, sometimes you have tobe willing to fail 97%.
To win, sometimes we have to bewilling to fail 97%.
(10:42):
I used to think that you had towin 97% in order to be
considered a leader or a winner,and that's not even close to
being the truth.
I used to write this down, butI wanted it to be somewhere.
Sometimes you need visualreminders while you're like,
with wherever it is that you'regoing and with what you're doing
(11:03):
.
Visual reminders like this makeit really easy for me.
Again, what I just did is Icreated a piece of content.
I added the smaller item inside.
So think of yourself as doing atraining and having one thing
present all the time that'ssuper duper cute, or that's true
to your brand.
Now you can't put your child oryour kid or your wife or your
(11:27):
husband in the frame becausethey are not for sale.
I have to make sure I put thatpublic disclaimer before
someone's like Tiffany, we're onthe website and we can't find
Kayla for sale.
Okay, that is not an option.
$25.
You know what?
$25.
$25.
$25.
You know what I have over this?
It's $25,000.
Listen to me, yes, so the keyis to have the items within the
(11:53):
frame.
Let me show you another way ofdoing this.
All right, guys, so we areabout to go deep down and build
out our story funnel.
Okay, because really you're onestory away, or you're one
moment away from telling yourstory, to change everything in
front of you.
So I'm going to grab my do thedamn thing notebook and in my do
(12:16):
the damn thing notebook, whichI love because it says we won't
settle.
I really wanted to say we won'tsettle, mother, but I can't
really do that.
That won't go too far.
Kayla was like wait a second,this here I'm going to grab my
do the damn thing notebook andI'm going to get started and I'm
going to write.
This is not the focus of theitem of the conversation.
(12:39):
What we're going to do is thefocus, and this is the tool I'm
using to do it.
That's going to allow you to.
That's what's going to allowyou to.
She's like what would happen.
It's noise.
No, don't worry, that's what'sgoing to allow you to take your
(13:00):
product, show it to the worldand put it down.
Now, could I include a link tothe notebook?
Sure, yes, I can.
Can I mention the notebookagain?
Yes, I can.
But what I don't want to do ismake the notebook the most
important.
I don't really want to make thebook the most important, unless
(13:21):
I am, actually, unless it's abook launch and I'm in the
middle of of, like, a focuseffort on doing this thing.
Does that make sense?
Unless I'm doing a focus efforton doing this thing, I don't
want to focus all my energy andeffort talking about the book.
What I can do is have the bookhere in the in the frame of
(13:47):
which I'm talking Now.
I could go on and on about thedifferent products that we have,
but my goal is to get you toentertain these three things
that if you set up a structuredplace number one, number two you
have something really cute inyour frame number three and that
(14:08):
you like, and that you likeit's the other part.
Number three you take the timeto use the item.
Very often you see me on camerawith a DTDT shot glass, and this
DTDT shot glass becomes a notfocal point but a really big
(14:29):
part, like we just did tequilawith Tiffany yesterday.
If you're curious about whattequila with Tiffany is, head to
tequilawithtifnycom.
It is where, one time a week,we are together, women are
together, connected and sharingthe moment of simply having a
drink virtually, and I give themthe game raw and uncut from my
(14:52):
friends and peers and people whoare running some form of a game
.
I say a game meaning they'replaying something to win.
That's it.
They're failing and winningweekly and learning.
That is delicious.
Now, this could have been theproduct, but this is not what's
(15:12):
important.
What's important is the energyand environment that it's in.
Having this on the table andvisual for everyone to see
allows me to go.
Oh, if you want one of theseshot glasses, like for anyone
who's watching this, I think Isaid that we do 33% off.
Some link is going to go here.
(15:32):
If you want the shot glass orthe book or this or any of this
stuff, during this time, we'regoing to be providing a 33% off
link to most items.
If not, it is some other greatawesome discount.
Selling online is easy.
Low ticket is what I focus on.
(15:53):
I'll focus on high ticket lateron today, so you'll want to
come back and watch that.
But low ticket items you shouldbe moving one a day, one a day,
30 days out of the week, 365days a year.
Do the math?
Take out your calculator rightnow.
If you sold this shirt for $33,now this shirt we sell for $250
(16:15):
outside of a program.
It's a program shirt for DTDTUand it's our boss shirt, a
person that doesn't have time tomanage your insecurities.
But let's say we took thisshirt.
This shirt this is actually.
This is a shirt I feel likeeverybody should have in their
world, because it allows you toshow up faster and then you can
(16:35):
just keep your mouth shut andjust stare at people, you get it
.
You can just keep your mouthshut and just stare at them and
say and then you give them theeyes that say something Now,
this particular shirt we sellfor $33.
So do the math.
If you had an item where yousold for $33, 33 times five or
times seven I'm not going to dothe math because I screwed it up
(16:56):
the other day so 33 times seven, can you believe mom screwed up
math?
She's like yes, I did.
I was like I was like yeah,I've got this.
Stay strong, tiffany.
Okay.
So $33 times seven is $231times four.
I can't do that in my head.
(17:19):
I know I can't do that with asheet of paper 924.
924 dollars Okay.
So $924 times 12 is 11,000,$11,088.
You can do a whole lot in yourworld with $11,088.
(17:40):
If you don't have a productright now that you're like
Tiffany, what are you talkingabout?
Come up with one, create one,make one.
I don't care what it is, Idon't care if it's a button.
Sell the buttons, it doesn'tmatter to me.
Sell the stickers, sellsomething.
One a day over the course ofthe year will absolutely change
your year to a day.
Imagine if we multiply that, ifyou can go ahead and run your
(18:03):
math off of something that youhave and tell me what it is and
put it inside of this thread.
I'm just using this as anexample.
And yes, you can have thisshirt at that same discount as
well.
Supplies last, because we'llactually be shipping them from
Phoenix and we don't have a tonof them.
This has been so much fun.
(18:25):
Selling online.
Can I really move a unit?
The answer is yes.
Selling online, kelly.
What do you think about sellingonline?
It's a boss, it's boss, it'sboss.
Fair.
If you have any questions, letus know.
If you have any questions forour sound engineer, please let
(18:46):
us know.
She's available for Q&A lateron today.
If you are trying to figure outwhat product, please begin to
brainstorm now and then sharethe item, the link, the concept
and put it in your frame.
That is how you'll move more,faster and how you'll add
another 10, 20 or 40% into yourbottom line.
(19:06):
But everyone should have oneitem that we added the end Bye.
(19:40):
You run there and you see alltypes of goodies, starting with
the seven must-haves.
You've got to put one tell inyour story.
There is so much deliciousnessawaiting for you.
I would love nothing more thanfor you to go ahead and give us
a thumbs up and a five-starreview on not just this episode,
but this entire series of howdo you build the damn thing,
(20:04):
like always.
If there's anything that we cando to make your weekday or
month better, please let us knowin.
More importantly, I can't waitto see you live, whether it's at
Datedamping Live or in one ofour communities, or maybe you're
just hanging out with us onsocial media.
What I know to be true is thatI am meant to connect with you
somewhere and I can't wait forthat day to happen and, more
(20:28):
importantly, I can't wait to seewhat you build.