October 10, 2023 • 29 mins
Ever imagined running your own successful coaching business, potentially raking in half a million dollars a year? This episode is your golden ticket, offering an insider's guide to building such a business, from the ground up. And who better to navigate this journey than yours truly, having personally made over $50,000 using various coaching modalities. I’ll be the compass in your venture, pointing you towards the best methods, be it one-on-one coaching, group coaching, or membership style coaching; no stone will be left unturned.
I know what you're thinking - it's not just about making money, it's about making connections. Well, you're in luck! I will also be unveiling my secrets on establishing a robust client base, pricing your services aptly, and launching a group coaching program that guarantees results. As someone who has walked this path, I’ll share how I garnered the trust of my clients and how I crafted my group coaching program that resonated with the needs and aspirations of multiple people at once.
But, how do you attract an audience? Content creation is the key, and I’ll guide you on how to use your personal story to draw in the people who need your help. Remember, your story can be the beacon that lights the path for others. We'll also tackle the fears that hold you back and lay down strategies for building a solid foundation for your business. So, fasten your seat belts and prepare for an exhilarating journey towards realizing your dream of a flourishing coaching business. Join us, take action now and let's catapult your business into the stratosphere together!
WHOOOOAAAA!!!! ANOTHER AMAZING EPISODE! Yes and more yes!!!
There are a couple of next steps that we have for you and are excited about you taking!
1. Do you need help? Like REAL help with your life or business and don't know where to start?
We've got you. Fill out this application at https://www.dreamersapplyhere.com and let us know what's going on and how we can help.
2. Ready to build your DO THE DAMN THING LIFE ®? Join us live at the NEXT LIVE event! We can't wait to see you live and welcome you into the family!
3. Are you connected to ours or our CEO's INSTAGRAM or Facebook ... here you go for her's business pages and here is our's.
4. Youtube - WHY YES... we have a WHOLE lot to say there... here is our favorite.
Need something else?
See all of our events at https://dtdtnation.com or
https://strappedhustle.com
Send a note to us at hello@tiffanylargie.com
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Right now you're saying to yourself I think I
could coach someone, I think Icould do that.
I think that I could help themaccomplish their goals.
So you want to be a life coach?
Got it.
You want to be a business coach, you want to be a health coach,
you want to be a marriage coach, a parent coach, a parent with
dyslexia coach, a dot dot dot.
(00:21):
Coaching is one of the greatestthings that I ever embarked on,
and I would have never, even amillion years, believe I'd be a
great coach.
But the truth is, here I am,having made over a million
dollars in coaching people toget to their next level.
Now I've made way more than amillion dollars doing it.
(00:42):
But my point is that if youwould have told me in my
previous life that I'd make amillion dollars by teaching
people what I know, I would havelaughed you all the way out of
my room.
But here I stand today in thefront of something called do the
damn thing, and it's a movement, and it all came about because
(01:02):
I made a decision to coachsomebody.
So in this particular episode,I'm going to walk you through
the half a million dollar gameplan, the.
How do you build a half amillion dollar a year coaching
business.
Hey, you welcome to build thedamn thing, a place where myself
, tiffany, largy and our amazingdo the damn thing coaches show
(01:26):
you how to use your story tobuild it all, whether it's your
first six figures, your nextlayer of multiple six figures,
or maybe you're on your way to amillion, and if it's not bad,
it's the life of your dreams,when you are free, you are
strong and you are whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
(01:48):
how to use your story in salesand marketing to clean up the
cracks.
And, last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
(02:09):
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get started Now.
Let's get this party started,because whether you are just
getting into coaching or you'relike Tiffany, I have a coaching
business and I don't know whatI'm doing, or you spent the last
(02:32):
year trying to total upwhatever it is you did and
you're like $2,448 per quarteris what I made.
I want you to know that, eventhough there are many papers and
statistics and studies thatshow that the average coach in
the US makes $19,000, I meanplus or minus, maybe 10,000,
(02:54):
that's the average of when Ientered the industry and though
I didn't know that I'd becoaching, I stand here before
you almost a decade later andI'm like not only is there money
to be made, but there wasserious money to be made In this
moment of building the damnthing I got to get you to wrap
your head around.
People will still pay you forwhat you know, what you know,
(03:15):
and there are differentmodalities of coaching and I'm
gonna walk through two things.
One I'm gonna first tell youthe different types of coaching
methods or pillars there are outthere and I have done them all.
None of what I'll teach youwill be coming from a place of
like oh, I think this will work,or maybe, or sort of no, all of
(03:36):
them.
I have done all of them.
I've made at least $50,000 in.
Actually that's not true waymore than $50,000.
All of them I've launched fromeither the stage, from my home,
from my studio now, likewhatever it might be, and I'm
gonna give you the good, bad andthe ugly around the truth
around coaching.
The last thing I'm gonna do, ifyou hang on with me for this
(03:58):
episode, I'm gonna quickly tellyou which method I would do so
if I were gonna start tomorrowand start a coaching business
today, in today's world.
Because I'm gonna tell you what, when I started coaching,
facebook Live won't even a thingLike you could not just go live
on any platform, and then, whenyou could go live, it was on.
You know what?
I'm gonna leave that.
I'm gonna leave that to the end.
So you wanna stay with me, getout your pen and paper, because
(04:21):
I'm gonna give you a roadmap andone of two things are gonna
happen in part one, if you'renot doing these today, these are
easy ways that you could go.
Man, I could teach my knowledgeor sell my knowledge in this
way bada-bing, bada-boom.
Number one.
So the very first method ofdoing or producing coaching or
being a coach is working withpeople one-to-one period.
(04:41):
That means that you say to themhey, I've got a problem.
I mean, you've got a problemand I know how to solve your
problem and I can solve yourproblem for X amount of dollars
over X period of time.
One-to-one coaching is first,second, one-to-many.
A lot of people try to startwith this and they start with
group coaching.
But group coaching is not theway to start unless you're doing
an event.
(05:02):
And if you have an event aroundthe corner or you're willing to
put in the time, energy andeffort to produce an event, then
I absolutely would start with agroup coaching or I would do
something around group coaching,because that means that you can
leverage your time, which Ilove leverage.
You can leverage your time.
You can teach multiple peopleat one time and you're gonna
(05:23):
work with Maybe eight people youknow in a virtual room or in
person room, because you cantechnically today, launch some
pretty dope ass things, whetherthey're virtually or in person.
I don't want you to think thatone is better than the other,
because they both have plusesand minuses and I have done a
lot with both.
The third type of coaching, sothere's one too many, and I said
a group coaching because I inmy mind there's under 20 people
(05:46):
there, so you actually knowtheir names, you can connect and
talk to them like, like youknow you got that going for you.
The other modality, the otherway of coaching for me would be
Like membership style.
That's where you are charging alower price and you're putting
a bunch of people not a bunch,but Multiple upon multiples of
(06:06):
people in some form of acollective space in place and
it's more One-directional, withthe opportunities to add other
elements that allow you to workwith people, make on Fridays or
open office hours, or you'reteaching something every third
Thursday of the month.
We have had success in this areaas well.
One of our most known programsor places that I love was, was,
(06:30):
or is, strong.
We currently today don't sellit, but do you might be
listening to this at a timewhere we are putting it back on
the market.
I love strong.
We helped so many people forunder $200 and it was my first
and strongest way of reallybeing able to take you know,
like what we do has a lot ofvalue to it, so which we tip at
(06:51):
any given time our group typejourneys.
They were priced between fiveand maybe 20k.
So when we introduced strong tothe market was my first time of
being able to actually helppeople for under $200.
I ran into.
I ran into Trying to figure outwho the right avatar was for
strong, because we had everybodythere, but without me seeing a
(07:15):
clear way for the person toprogress in the experience at
that time and I mean progress,it doesn't mean that they're
getting better, but they canprogress in revenue.
It was really hard for me tokeep those models together and
what I found is that the personwho was in strong Typically
wouldn't have come into ourother programs like rise and
rise mastery, which meant thatwe had to leave them in strong
(07:35):
and build multiple things inorder to generate more revenue
so that we could increase theLTV lifetime value of our
prospect.
So coaching has.
Are there other ways of coaching?
Totally, you could write a booktomorrow.
Coach a gazillion people.
Right, write a book, give itout to the world for 20 bucks.
(07:57):
People are getting coach.
I cannot tell you how manypeople have woke my ass on pages
Simply by schooling me on thethings that I was lacking in,
slacking in or just behind inthe times, and they did it
inside of cover to cover on abook.
Another way that you couldcoach people is that you
technically could launch someform of a free channel Whether
it be a tick tock or YouTube orInstagram or whatever it might
(08:18):
be and today you could open yourmouth and just coach people and
you can ask them for donations.
I mean, that didn't exist, hell.
That didn't exist when Istarted coaching.
But today you could open yourmouth on Facebook for free.
And there are these stores andpeople press these little
buttons and they give you starsof money that's tied to their
credit card.
Man, I'm thinking of coachingpeople in another way.
You know what I mean, just so Ican get some of that money.
(08:39):
But here's the truth.
The truth of the matter is thattoday I don't want you to sleep
on the different methods andways that you can get paid on
and coach the market.
If I were gonna start a coachingbusiness tomorrow, so if I were
going to start a coachingbusiness tomorrow, I'm going to
tell you exactly what I would doand how I would do it.
You ready, here we go.
So if I were going to start acoaching business tomorrow, I
(09:02):
would A start one-on-one.
That means I would start byhelping people one-on-one and I
would also reach out one-on-onein order to fill 10 people in my
practice and I would charge noless than $2,000 a month to help
that person Period.
The reason and logic behind itis that I want to make sure that
(09:22):
, if I have five sales, that I'mmaking enough money so I can
pay my bills.
Figure this thing out, makemistakes, pay for tools,
resources and begin to thinkabout getting a little bit of
help.
I would charge $2,000 a month.
Now.
My very first coaching wasone-on-one.
I charged more than $2,000 amonth and I'm only sharing that
(09:43):
with you because you might beintimidated and thinking to
yourself right now well, tiffany, you don't understand, I can't
charge that kind of moneyBecause I need to ramp my way up
and depending like, if youdon't have the expertise, you
don't have enough proof ofconcept you might need to ramp
yourself up and I respect that.
But I also don't want you tojust say to yourself well, you
know, I have to ramp myself upin order to be respected,
(10:04):
because at that time, when Icharged way more than $2,000 a
month, I only had my own littlebusiness acumen.
At that point, I hadn't coachedhundreds of people.
I hadn't coached anybody.
To be honest with you, I hadn'tprovided a strategy for anybody
, but I did provide strategy formyself.
I at that time ran my ownbusiness, but I had acquired
(10:25):
other companies so I had alittle bit of knowledge.
I took it into an industry theblue collar industry which
wasn't far from what I was doing, and I tried my hand there.
It turns out that I was prettygood at what I was doing, after
making a lot of mistakes andgetting it right.
Fortunately, I left mytransparency with the client.
So when you take on one-to-oneclient relationships, especially
if you're holding ontoknowledge right now, that's like
stupid good.
If you're willing to just behonest with the person up front
(10:47):
and be like hey, hey, hey, hey,hey, hey, I'm going to help you,
I'm going to figure some thingsout.
I guarantee you you will find acustomer that is with you for
life.
Every single client or customerthat I took on one-on-one, I,
out of the gate, said to themhey, listen, hey, you listen, I
am not perfect, but I will getit right, and you couldn't be in
better hands.
That reassurance allowed me tomake mistakes, and I say make
(11:08):
mistakes meaning like I neededto really figure it out and get
it right Now, even though Icharged $2,000 a month, I do
want to give you transparentlyand tell you that I got on a
plane and flew to the client.
So I don't want you to thinkthat I sat at my home, collected
$10,000 a month and I fannedmyself.
No, I did a lot of work and itwas worth it because I got to
see the business.
So I fly every month?
No, but I definitely flew, atleast I don't know three to four
(11:30):
times out of a six-month period, and that allotted me at their
expense, but it allotted me totruly, truly help the customer
and client, and that was mymethod of serving.
You could do that today.
What kind of knowledge are yousitting on right now that you
can go get on a plane or drivedown the street, go on location
and help the person?
The more contact you're goingto have with the person,
(11:51):
typically, the higher price youcharge.
Fast forward Now.
The very first time I launcheda one to many, and I wish I mean
I could probably talk aboutthis all day, because my very
first five years no, that's nottrue, my very first two and a
half years was focused onone-on-one and groups one to
(12:13):
many.
At that time, though, I wasalso producing live experiences
on a year two, two and a half.
But my very first five to 10clients was one-on-one reach
outs to people who don't know me, and the majority of them at
the gate were men, it wasn'twomen.
So if you're sitting out there,you're like Timmy I don't have
the confidence.
I'm like imagine being a blackwoman in the state of North
Carolina reaching out to whiteguys and black guys who don't
(12:36):
know you, who probably havewives who are intimidated by you
and not intimidated by youbecause of what I look like.
They're just intimidated by youbecause you're another woman
who's trying to be intimateinside of their husband's
business.
For me I just needed to own myown confidence.
I didn't know everything, but Idid know how to build it.
I know how to build aservice-based business.
(12:57):
I understand how to buildprograms and pricing and how to
get inside of the hearts we'regoing to be delivering and to
fine-tune all of the things thatare quiet, that you really
don't see inside of a company,like company culture and sales
and marketing and acquisitionsand whispers and drama Fast
(13:17):
forward.
So if I were going to starttoday, yes, I would definitely
do one-on-one.
Second, I would absolutely dosome form of a group.
I would price the group underabout $3,500.
The reason why I would price itunder $3,500?
Because I want to make surethat if this person says I can't
pay one-on-one price becauseone-on-one price is just no good
(13:38):
for me, but I need you and Ineed your time, then basically
I'm going to give them the sameone-on-one experience.
Break it up over, let's say, 10people and split up the cost.
So I would love to see theperson start at a minimum of
about $500 a month, but only ifthey're collecting $500 a month
times, like, eight people.
(13:58):
If they're doing $500 a monthtimes two or three people, we're
not doing that.
The best way to launchsomething like that is to create
an experience.
Now, inside of DTDTU, weactually have an entire events
module.
I'll tell you, if you're not apart of DTDTU or you've never
(14:19):
seen us teach on events, it isthe backbone of how I built this
entire thing.
I got on stage and then, when Iwasn't on stage, I was producing
my own events.
Even though there are all theseevent planners who produce
events for people and they oftenhave these programs and I think
they're great and fantastic andthey have a lot of wins.
How many events has that eventplanner done for them at their
(14:41):
actual sales to sell their ownproducts and services.
Because for me, that's where,like, proof meets putting meets
proof, proof meets putting.
Some putting is in there.
I know some putting word is inthis sentence, I know it is.
I'm positive.
Proof is in the pudding.
Yes, that's it, exactly so.
Proof is in the pudding.
I've had to pay bills based onour ability to produce our own
(15:03):
events, to sell our own productsand services.
So my knowledge is intimate.
It's from the seat of a CEO andfrom a person who has had the
responsibility of beingresponsible for other people.
So it's not that I'm handed abig budget and said go make
magic happen.
Hell, if you handed me $100,000and said, go produce the event,
I'm going to do a damn good jobtoo, and I'm going to talk to
everybody and tell them how tomake it a success.
(15:25):
So start online Right now.
You could totally gather and get12 people to join you on
Saturday morning so that you cantell them why the drink water
method is the best way to loseweight in this year.
You could also so easy getpeople together and say this is
(15:46):
why you need to do such and suchwith their spouse.
Because if you gather peopleand you're able to teach to
multiple people at once, youknow what you do you increase
your chances of making a dollararound the corner.
If I spend one hour selling toone person one at a time that's
10 people it's 10 hours.
But if I spend two hours bydoing 20 minute lives over the
(16:10):
next two weeks I did a 20 minutelive every single morning
telling people about the eventthat I'm doing two weeks from
now.
I gather 12 people or the 10people there in the room.
We have this experience over anhour hour and a half.
I tell them about the product.
I invite them to join me, tojoin me for $500 a month.
(16:31):
You can't.
There are people right now whoare selling $2,000 products on a
webinar and masterclass.
I have sold a 35, 45, 100.
I was going to say 5,500, but Idon't know if that's true
directly from a webinar ormasterclass.
So I know it's possible Now.
Doing things in group are good.
(16:53):
The challenge with launching agroup program right out of the
gate is that if you only havethree or four people, then you
don't really have a group andwhat you don't want is you don't
want the two people sitting andwaiting until you get to the
group.
So that's no good either.
You know what I mean.
You really want to sit yourselfdown, focus on one to one, get
to about 10, 15 people and thenfrom those one-on-ones you can
(17:14):
then launch a group.
See how that works.
If you're saying Tiffany, I amnot doing any of that when I say
, sis, I hear you, brother, Ihear you, I hear you, that was
like my southern attempt.
I was doing something there,but I lived in the south and
they confused me and that's whyI live on the West Coast now.
So I for sure would say to you amembership has a great place.
(17:36):
Let me tell you how amembership can live.
You need people to have amembership and you don't want to
have a membership with threepeople in it.
That's awkward.
So you're willing to put in thetime to either build an
audience for a couple of months.
Two, you're willing to head toyour Facebook and, one by one.
Three, you begin to build alittle list.
Even if you only put 100 peopleon an emailing list, you can
(17:58):
launch to 100 people on a list.
All you need is 30, 40 peopleto go.
Yep, I'll pay you 20 bucks.
I'll pay you 20 bucks over thenext X period of time.
For me, a membership?
I don't recommend it unless youhave an audience to launch a
membership to.
There's a bunch of people whosay you can launch a membership
with no money, with little, Imean, with no lists and yeah,
(18:19):
you could.
But I'm going to tell you fromexperience this is just a lot of
work and unless you got someoneelse at home paying your bills
like you got a sugar daddy andthey're paying your bills at
home where you can go, great, wemade $1,500 and then wait for
the next launch and let thatcompound at your broke and
you're angry and you'refrustrated because you can't pay
your bills.
Forget about all the fun youwant.
You need to be able to pay yourbills.
(18:39):
If you're going to do one ofthese things, you've got to be
able to pay your bills.
You have to be able to pay yourbills.
Every single time I hear someonetalk about like a method of
making money and doing the nextthing, I'm convicted by the fact
that, yes, that's great, but ifshe can't, if she can't do it
on her own, if she needs to hirea bunch of VA's and tech and
all this other stuff and shecan't pay her bills after doing
(19:01):
it.
I'm out the game.
I don't even want to hear it,because everyone always forgets,
especially in this coachingworld.
Whenever you hear these gurus,they're like oh yeah, well, I
did this thing and then we were$200,000 in debt.
You were $200,000 in debt, butwhy don't you tell people that
you also had a trust fund?
Come on, tell the rest of thestory.
You were $200,000 in debt but,yes, you have a best friend who
(19:24):
lets you sleep on their couchfor six months until you figured
it out.
I mean, every time I hear thesestories, I swear to you, I lose
my mind because I'm like giveme a couch, let me have had a
couch for six months where Icould have gone and figured it
out and you paid my bills.
Every single time I hear theseideas from these gurus and they
lead great people who havereally the ability to actually
(19:45):
help other people.
I hear them give this method ofhow to launch this coaching
business and I'm like that is soass backwards because it is not
practical for a human.
Maybe you're talking to humansthat are not grown, who will
want to start a life coachingbusiness, and people who are not
grown should not be startinglife coaching businesses anyways
.
They haven't had enough life tocoach people on Period.
The second part of this thingis that, yes, absolutely, I
(20:08):
could go and do a launch.
And yes, I can do a launch ifI'm technically inept.
Oh well, didn't just go Googleit.
It is not that easy for peoplewho feel like they're behind or
for people who just don't haveit together.
It's not that easy to just gorun into tech and roll up your
sleeves and take the weekend andfigure it out.
I would rather you be able todo something and start and make
money with confidence.
If you're like Tiffany, I'mtransitioning from my job, do
(20:31):
not quit your job before you dothat.
That doesn't make any sense.
That's no good.
If you suck at life coaching,if you suck at life coaching,
you go do this thing, and that'sno good thing either.
The third thing I'm going to sayto you is that what I?
Or?
Third, fourth, I don't knowwhat number I'm on 12th thing
I'm going to say to you is thatwhat I did do out of the gate,
before I figured it out or knewwhat I was doing, I started
(20:52):
building an audience.
Now, today, you have the luxuryof, like, all types of stupidly
amazing tools, and I take adeep breath because it's like I
remember the first time that Iheard that you could livestream
on the internet.
And the internet, for me in 2014, was like new to me.
I was very behind, and I feltvery behind because I didn't use
(21:15):
the internet.
I was young, but I definitelydid not use the internet.
I mean, I knew how to get to it, but I wasn't sitting there
Googling things away.
I still read books that I couldtouch, I still connected with
people in that way, but then,out of nowhere, I learned that
there was Facebook and that Icould put up a video.
Couldn't live stream, but Icould put up a video and people
could see who I was.
(21:36):
And I started doing this thingcalled a hundred days of
gratefulness.
And you know, on video youcan't see it with me, but I'm
going to tell you.
I want to show you somethingreal quick, because I legit had
this.
Someone reached out to me andthey sent me a copy of the video
(21:58):
just this morning.
Here it is 2015,.
It was Anna who sent it to me,so if you can see this on video.
I want to show it to you.
It's Anna who sent it to me andI couldn't believe it, because
there I am.
So, if you're taking the timeto go, look at this on YouTube
you should.
It's a great learning lesson.
Don't go.
You don't have to watch thecontent, but I want you to see
(22:20):
where I started.
It was called the hundred daysof gratefulness.
She sent me number 63, daynumber 63.
She did it literally justyesterday and it's 2015 and this
is.
I posted them on Facebook and Ijust kind of sat there and said
hi, everybody, my name isTiffany Largy and the reason why
I'm emphasizing that is becauseI started talking to people and
(22:44):
I built a business and I builtrelationships and I built my
foundation simply by sharing thethings I knew.
Now, what did I share?
I would, I shared all the stuffthat pissed me off.
I don't want you to think for asecond that I shared anything
else.
I shared all the things thatmade me mad.
Sorry, I was just drinkingwater real quick, but I, I, I
(23:10):
shared all the things that wasmaking me mad about the world,
about coaching industry, aboutthe industry I came from, about
family and, solely but surely Istarted building followers and
thousands and thousands offollowers.
Later I say to you, man, Iwould have never in a million
years had realized that I couldshare my voice and be valuable.
(23:32):
But I wasn't doing anythingfancy.
I definitely didn't do anythingthat was very tech.
I mean, if you look at thosevideos, like I am hair not
brushed you can't tell my teethare not brushed.
I'm wearing like Mickey Mouseshirts.
You know, it's just like anyold way that I came off for the
day for the most part.
(23:53):
But I did it and I got peopleto pay me thousands of dollars.
I got people to start buyingtickets to come see me.
And even you know, as I thinkback and I say to myself, did I
ever know that I'd be a greatcoach?
No, I did not.
I am a kickass coach.
But I didn't use a certificate,a coaching program.
(24:15):
I did not get certified throughJohn Maxwell or Tony Robbins or
any of these guru people.
I say guru people becausethey're all a consistent person
who has a level of like there's.
They're all a person who has alevel of self decision that they
are the person who is the guruwho deserves to teach other
(24:38):
people.
They are no different or nobetter than you.
You have the same knowledge, meand my confidence is what
allowed me not because I wasconfident is because I made a
decision to own my story.
My story dictated that should.
I didn't know everything, but Idefinitely knew how to help
people, at least my people.
And as you think about who doyou need to serve on?
Want to help women who are intheir 30s with weight loss?
(24:59):
No, you really want to help thewomen within their 30s that
actually need you, because ifyou don't help those people, the
women who need you, and youdon't know who to find, like you
find them with your story.
So my story, my experience, thestuff that was pissing me off
is the is the road or theroadmap that I used to get to
what I want, and that was thepeople whose hearts identified
(25:20):
and aligned with mine.
If I were going to start abusiness tomorrow, all over
again, without anything, I'mgoing to tell you exactly what I
would do.
First, I would not go onFacebook and build an audience.
I would never create contentfor Facebook.
I would create a content onTikTok, and if TikTok is not
around when you're listening tothis, I would.
I would record on.
(25:43):
I would do.
If it's not tick tock, I woulddefinitely do YouTube, okay, so
that's it.
That's it, period on thesubject.
I'd create content and createit there, and how often I do it?
Once every day at a minimum 10days, 10 times a day, if I could
.
The second thing I would do is Iwould create a landing page or
use a tool like Calendly so thatpeople could book time to talk
to me and I could talk to themabout working with me one on one
(26:06):
.
And if you're scared about aprice, I would just to charge
$1,000 for three months andcharge the person $3,000.
That's it.
That's exactly what I would do.
The third thing that I would dois I would rinse and repeat
this until I got to 10 people.
I made $30,000 and I had$10,000 coming in a month.
At that point, I would considerdoing some form of an event,
some form of an experience orwhatever it might be, and then,
(26:29):
at that point, I would be ableto conquer and crush my fear of
getting bigger, building a group, coaching or something else
like that.
That allowed me the opportunityto build a foundation, because
you can't build a foundationwith one on one.
You can build a foundation witha group.
You need a foundational set offans, people who are die hard,
(26:54):
people who are breathing inwhatever it is you're teaching,
so that way you have thefoundation for a movement.
I got very focused early on onbuilding a movement and as soon
as I had a handful of one on oneand a handful of groups, that's
when I got the confidence tomove past that and to go build
more things.
So I don't know where thatlands for you.
I have no idea what that meansfor you, but I do know this.
(27:16):
If you believe that you weremeant to help and serve people,
then I'm going to believe itright along with you.
The first thing you need to dois figure out what you're going
to sell.
Sell it to them.
Only after you start buildingan audience.
The third thing you need to dois to have the confidence to
keep doing it over and overagain.
And the fourth thing that youneed to do if you're any good,
you need to focus on building amovement.
(27:37):
That is when you start buildinga brand.
That's when you go do websites.
That's when you get fancy andput all types of things together
, and after that that's when youknock on the door and you say,
tiffany, what next, got it?
Got it Awesome.
Go build that.
I can't wait to see and watchwhat thing you're going to build
(27:58):
.
This is going to be amazing.
I hope that episode was amazingfor you and you are closer to
building the dancing.
I can't wait to hear what yourthoughts were, what part you
want and the action that you'regoing to go take, because the
truth of the matter is that theperson who wins is not the
person who gets there first,it's the person who takes action
(28:19):
first.
Now I've got to give it for youand it is at wwwstrapmusclecom.
It is imperative that you runthere and you see all types of
goodies, starting with the sevenmust haves that you've got to
put when telling your story.
There is so much deliciousnessawaiting for you.
I would love nothing more thanfor you to go ahead and give us
(28:44):
a thumbs up and a five starreview on not just this episode,
but this entire series of howdo you build the damn thing,
like always.
If there's anything that we cando to make your weekday or
month better, please let us know.
And, more importantly, I can'twait to see you live, whether
it's at Damm thing live, or inone of our communities, or maybe
(29:07):
you're just hanging out with uson social media.
What I know to be true is thatI am meant to connect with you
somewhere and I can't wait forthat day to happen and, more
importantly, I can't wait to seewhat you go.
Right now you're saying to yourself I think I
could coach someone, I think Icould do that.
I think that I could help themaccomplish their goals.
So you want to be a life coach?
Got it.
You want to be a business coach, you want to be a health coach,
you want to be a marriage coach, a parent coach, a parent with
dyslexia coach, a dot dot dot.
(00:21):
Coaching is one of the greatestthings that I ever embarked on,
and I would have never, even amillion years, believe I'd be a
great coach.
But the truth is, here I am,having made over a million
dollars in coaching people toget to their next level.
Now I've made way more than amillion dollars doing it.
(00:42):
But my point is that if youwould have told me in my
previous life that I'd make amillion dollars by teaching
people what I know, I would havelaughed you all the way out of
my room.
But here I stand today in thefront of something called do the
damn thing, and it's a movement, and it all came about because
(01:02):
I made a decision to coachsomebody.
So in this particular episode,I'm going to walk you through
the half a million dollar gameplan, the.
How do you build a half amillion dollar a year coaching
business.
Hey, you welcome to build thedamn thing, a place where myself
, tiffany, largy and our amazingdo the damn thing coaches show
(01:26):
you how to use your story tobuild it all, whether it's your
first six figures, your nextlayer of multiple six figures,
or maybe you're on your way to amillion, and if it's not bad,
it's the life of your dreams,when you are free, you are
strong and you are whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
(01:48):
how to use your story in salesand marketing to clean up the
cracks.
And, last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
(02:09):
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get started Now.
Let's get this party started,because whether you are just
getting into coaching or you'relike Tiffany, I have a coaching
business and I don't know whatI'm doing, or you spent the last
(02:32):
year trying to total upwhatever it is you did and
you're like $2,448 per quarteris what I made.
I want you to know that, eventhough there are many papers and
statistics and studies thatshow that the average coach in
the US makes $19,000, I meanplus or minus, maybe 10,000,
(02:54):
that's the average of when Ientered the industry and though
I didn't know that I'd becoaching, I stand here before
you almost a decade later andI'm like not only is there money
to be made, but there wasserious money to be made In this
moment of building the damnthing I got to get you to wrap
your head around.
People will still pay you forwhat you know, what you know,
(03:15):
and there are differentmodalities of coaching and I'm
gonna walk through two things.
One I'm gonna first tell youthe different types of coaching
methods or pillars there are outthere and I have done them all.
None of what I'll teach youwill be coming from a place of
like oh, I think this will work,or maybe, or sort of no, all of
(03:36):
them.
I have done all of them.
I've made at least $50,000 in.
Actually that's not true waymore than $50,000.
All of them I've launched fromeither the stage, from my home,
from my studio now, likewhatever it might be, and I'm
gonna give you the good, bad andthe ugly around the truth
around coaching.
The last thing I'm gonna do, ifyou hang on with me for this
(03:58):
episode, I'm gonna quickly tellyou which method I would do so
if I were gonna start tomorrowand start a coaching business
today, in today's world.
Because I'm gonna tell you what, when I started coaching,
facebook Live won't even a thingLike you could not just go live
on any platform, and then, whenyou could go live, it was on.
You know what?
I'm gonna leave that.
I'm gonna leave that to the end.
So you wanna stay with me, getout your pen and paper, because
(04:21):
I'm gonna give you a roadmap andone of two things are gonna
happen in part one, if you'renot doing these today, these are
easy ways that you could go.
Man, I could teach my knowledgeor sell my knowledge in this
way bada-bing, bada-boom.
Number one.
So the very first method ofdoing or producing coaching or
being a coach is working withpeople one-to-one period.
(04:41):
That means that you say to themhey, I've got a problem.
I mean, you've got a problemand I know how to solve your
problem and I can solve yourproblem for X amount of dollars
over X period of time.
One-to-one coaching is first,second, one-to-many.
A lot of people try to startwith this and they start with
group coaching.
But group coaching is not theway to start unless you're doing
an event.
(05:02):
And if you have an event aroundthe corner or you're willing to
put in the time, energy andeffort to produce an event, then
I absolutely would start with agroup coaching or I would do
something around group coaching,because that means that you can
leverage your time, which Ilove leverage.
You can leverage your time.
You can teach multiple peopleat one time and you're gonna
(05:23):
work with Maybe eight people youknow in a virtual room or in
person room, because you cantechnically today, launch some
pretty dope ass things, whetherthey're virtually or in person.
I don't want you to think thatone is better than the other,
because they both have plusesand minuses and I have done a
lot with both.
The third type of coaching, sothere's one too many, and I said
a group coaching because I inmy mind there's under 20 people
(05:46):
there, so you actually knowtheir names, you can connect and
talk to them like, like youknow you got that going for you.
The other modality, the otherway of coaching for me would be
Like membership style.
That's where you are charging alower price and you're putting
a bunch of people not a bunch,but Multiple upon multiples of
(06:06):
people in some form of acollective space in place and
it's more One-directional, withthe opportunities to add other
elements that allow you to workwith people, make on Fridays or
open office hours, or you'reteaching something every third
Thursday of the month.
We have had success in this areaas well.
One of our most known programsor places that I love was, was,
(06:30):
or is, strong.
We currently today don't sellit, but do you might be
listening to this at a timewhere we are putting it back on
the market.
I love strong.
We helped so many people forunder $200 and it was my first
and strongest way of reallybeing able to take you know,
like what we do has a lot ofvalue to it, so which we tip at
(06:51):
any given time our group typejourneys.
They were priced between fiveand maybe 20k.
So when we introduced strong tothe market was my first time of
being able to actually helppeople for under $200.
I ran into.
I ran into Trying to figure outwho the right avatar was for
strong, because we had everybodythere, but without me seeing a
(07:15):
clear way for the person toprogress in the experience at
that time and I mean progress,it doesn't mean that they're
getting better, but they canprogress in revenue.
It was really hard for me tokeep those models together and
what I found is that the personwho was in strong Typically
wouldn't have come into ourother programs like rise and
rise mastery, which meant thatwe had to leave them in strong
(07:35):
and build multiple things inorder to generate more revenue
so that we could increase theLTV lifetime value of our
prospect.
So coaching has.
Are there other ways of coaching?
Totally, you could write a booktomorrow.
Coach a gazillion people.
Right, write a book, give itout to the world for 20 bucks.
(07:57):
People are getting coach.
I cannot tell you how manypeople have woke my ass on pages
Simply by schooling me on thethings that I was lacking in,
slacking in or just behind inthe times, and they did it
inside of cover to cover on abook.
Another way that you couldcoach people is that you
technically could launch someform of a free channel Whether
it be a tick tock or YouTube orInstagram or whatever it might
(08:18):
be and today you could open yourmouth and just coach people and
you can ask them for donations.
I mean, that didn't exist, hell.
That didn't exist when Istarted coaching.
But today you could open yourmouth on Facebook for free.
And there are these stores andpeople press these little
buttons and they give you starsof money that's tied to their
credit card.
Man, I'm thinking of coachingpeople in another way.
You know what I mean, just so Ican get some of that money.
(08:39):
But here's the truth.
The truth of the matter is thattoday I don't want you to sleep
on the different methods andways that you can get paid on
and coach the market.
If I were gonna start a coachingbusiness tomorrow, so if I were
going to start a coachingbusiness tomorrow, I'm going to
tell you exactly what I would doand how I would do it.
You ready, here we go.
So if I were going to start acoaching business tomorrow, I
(09:02):
would A start one-on-one.
That means I would start byhelping people one-on-one and I
would also reach out one-on-onein order to fill 10 people in my
practice and I would charge noless than $2,000 a month to help
that person Period.
The reason and logic behind itis that I want to make sure that
(09:22):
, if I have five sales, that I'mmaking enough money so I can
pay my bills.
Figure this thing out, makemistakes, pay for tools,
resources and begin to thinkabout getting a little bit of
help.
I would charge $2,000 a month.
Now.
My very first coaching wasone-on-one.
I charged more than $2,000 amonth and I'm only sharing that
(09:43):
with you because you might beintimidated and thinking to
yourself right now well, tiffany, you don't understand, I can't
charge that kind of moneyBecause I need to ramp my way up
and depending like, if youdon't have the expertise, you
don't have enough proof ofconcept you might need to ramp
yourself up and I respect that.
But I also don't want you tojust say to yourself well, you
know, I have to ramp myself upin order to be respected,
(10:04):
because at that time, when Icharged way more than $2,000 a
month, I only had my own littlebusiness acumen.
At that point, I hadn't coachedhundreds of people.
I hadn't coached anybody.
To be honest with you, I hadn'tprovided a strategy for anybody
, but I did provide strategy formyself.
I at that time ran my ownbusiness, but I had acquired
(10:25):
other companies so I had alittle bit of knowledge.
I took it into an industry theblue collar industry which
wasn't far from what I was doing, and I tried my hand there.
It turns out that I was prettygood at what I was doing, after
making a lot of mistakes andgetting it right.
Fortunately, I left mytransparency with the client.
So when you take on one-to-oneclient relationships, especially
if you're holding ontoknowledge right now, that's like
stupid good.
If you're willing to just behonest with the person up front
(10:47):
and be like hey, hey, hey, hey,hey, hey, I'm going to help you,
I'm going to figure some thingsout.
I guarantee you you will find acustomer that is with you for
life.
Every single client or customerthat I took on one-on-one, I,
out of the gate, said to themhey, listen, hey, you listen, I
am not perfect, but I will getit right, and you couldn't be in
better hands.
That reassurance allowed me tomake mistakes, and I say make
(11:08):
mistakes meaning like I neededto really figure it out and get
it right Now, even though Icharged $2,000 a month, I do
want to give you transparentlyand tell you that I got on a
plane and flew to the client.
So I don't want you to thinkthat I sat at my home, collected
$10,000 a month and I fannedmyself.
No, I did a lot of work and itwas worth it because I got to
see the business.
So I fly every month?
No, but I definitely flew, atleast I don't know three to four
(11:30):
times out of a six-month period, and that allotted me at their
expense, but it allotted me totruly, truly help the customer
and client, and that was mymethod of serving.
You could do that today.
What kind of knowledge are yousitting on right now that you
can go get on a plane or drivedown the street, go on location
and help the person?
The more contact you're goingto have with the person,
(11:51):
typically, the higher price youcharge.
Fast forward Now.
The very first time I launcheda one to many, and I wish I mean
I could probably talk aboutthis all day, because my very
first five years no, that's nottrue, my very first two and a
half years was focused onone-on-one and groups one to
(12:13):
many.
At that time, though, I wasalso producing live experiences
on a year two, two and a half.
But my very first five to 10clients was one-on-one reach
outs to people who don't know me, and the majority of them at
the gate were men, it wasn'twomen.
So if you're sitting out there,you're like Timmy I don't have
the confidence.
I'm like imagine being a blackwoman in the state of North
Carolina reaching out to whiteguys and black guys who don't
(12:36):
know you, who probably havewives who are intimidated by you
and not intimidated by youbecause of what I look like.
They're just intimidated by youbecause you're another woman
who's trying to be intimateinside of their husband's
business.
For me I just needed to own myown confidence.
I didn't know everything, but Idid know how to build it.
I know how to build aservice-based business.
(12:57):
I understand how to buildprograms and pricing and how to
get inside of the hearts we'regoing to be delivering and to
fine-tune all of the things thatare quiet, that you really
don't see inside of a company,like company culture and sales
and marketing and acquisitionsand whispers and drama Fast
(13:17):
forward.
So if I were going to starttoday, yes, I would definitely
do one-on-one.
Second, I would absolutely dosome form of a group.
I would price the group underabout $3,500.
The reason why I would price itunder $3,500?
Because I want to make surethat if this person says I can't
pay one-on-one price becauseone-on-one price is just no good
(13:38):
for me, but I need you and Ineed your time, then basically
I'm going to give them the sameone-on-one experience.
Break it up over, let's say, 10people and split up the cost.
So I would love to see theperson start at a minimum of
about $500 a month, but only ifthey're collecting $500 a month
times, like, eight people.
(13:58):
If they're doing $500 a monthtimes two or three people, we're
not doing that.
The best way to launchsomething like that is to create
an experience.
Now, inside of DTDTU, weactually have an entire events
module.
I'll tell you, if you're not apart of DTDTU or you've never
(14:19):
seen us teach on events, it isthe backbone of how I built this
entire thing.
I got on stage and then, when Iwasn't on stage, I was producing
my own events.
Even though there are all theseevent planners who produce
events for people and they oftenhave these programs and I think
they're great and fantastic andthey have a lot of wins.
How many events has that eventplanner done for them at their
(14:41):
actual sales to sell their ownproducts and services.
Because for me, that's where,like, proof meets putting meets
proof, proof meets putting.
Some putting is in there.
I know some putting word is inthis sentence, I know it is.
I'm positive.
Proof is in the pudding.
Yes, that's it, exactly so.
Proof is in the pudding.
I've had to pay bills based onour ability to produce our own
(15:03):
events, to sell our own productsand services.
So my knowledge is intimate.
It's from the seat of a CEO andfrom a person who has had the
responsibility of beingresponsible for other people.
So it's not that I'm handed abig budget and said go make
magic happen.
Hell, if you handed me $100,000and said, go produce the event,
I'm going to do a damn good jobtoo, and I'm going to talk to
everybody and tell them how tomake it a success.
(15:25):
So start online Right now.
You could totally gather and get12 people to join you on
Saturday morning so that you cantell them why the drink water
method is the best way to loseweight in this year.
You could also so easy getpeople together and say this is
(15:46):
why you need to do such and suchwith their spouse.
Because if you gather peopleand you're able to teach to
multiple people at once, youknow what you do you increase
your chances of making a dollararound the corner.
If I spend one hour selling toone person one at a time that's
10 people it's 10 hours.
But if I spend two hours bydoing 20 minute lives over the
(16:10):
next two weeks I did a 20 minutelive every single morning
telling people about the eventthat I'm doing two weeks from
now.
I gather 12 people or the 10people there in the room.
We have this experience over anhour hour and a half.
I tell them about the product.
I invite them to join me, tojoin me for $500 a month.
(16:31):
You can't.
There are people right now whoare selling $2,000 products on a
webinar and masterclass.
I have sold a 35, 45, 100.
I was going to say 5,500, but Idon't know if that's true
directly from a webinar ormasterclass.
So I know it's possible Now.
Doing things in group are good.
(16:53):
The challenge with launching agroup program right out of the
gate is that if you only havethree or four people, then you
don't really have a group andwhat you don't want is you don't
want the two people sitting andwaiting until you get to the
group.
So that's no good either.
You know what I mean.
You really want to sit yourselfdown, focus on one to one, get
to about 10, 15 people and thenfrom those one-on-ones you can
(17:14):
then launch a group.
See how that works.
If you're saying Tiffany, I amnot doing any of that when I say
, sis, I hear you, brother, Ihear you, I hear you, that was
like my southern attempt.
I was doing something there,but I lived in the south and
they confused me and that's whyI live on the West Coast now.
So I for sure would say to you amembership has a great place.
(17:36):
Let me tell you how amembership can live.
You need people to have amembership and you don't want to
have a membership with threepeople in it.
That's awkward.
So you're willing to put in thetime to either build an
audience for a couple of months.
Two, you're willing to head toyour Facebook and, one by one.
Three, you begin to build alittle list.
Even if you only put 100 peopleon an emailing list, you can
(17:58):
launch to 100 people on a list.
All you need is 30, 40 peopleto go.
Yep, I'll pay you 20 bucks.
I'll pay you 20 bucks over thenext X period of time.
For me, a membership?
I don't recommend it unless youhave an audience to launch a
membership to.
There's a bunch of people whosay you can launch a membership
with no money, with little, Imean, with no lists and yeah,
(18:19):
you could.
But I'm going to tell you fromexperience this is just a lot of
work and unless you got someoneelse at home paying your bills
like you got a sugar daddy andthey're paying your bills at
home where you can go, great, wemade $1,500 and then wait for
the next launch and let thatcompound at your broke and
you're angry and you'refrustrated because you can't pay
your bills.
Forget about all the fun youwant.
You need to be able to pay yourbills.
(18:39):
If you're going to do one ofthese things, you've got to be
able to pay your bills.
You have to be able to pay yourbills.
Every single time I hear someonetalk about like a method of
making money and doing the nextthing, I'm convicted by the fact
that, yes, that's great, but ifshe can't, if she can't do it
on her own, if she needs to hirea bunch of VA's and tech and
all this other stuff and shecan't pay her bills after doing
(19:01):
it.
I'm out the game.
I don't even want to hear it,because everyone always forgets,
especially in this coachingworld.
Whenever you hear these gurus,they're like oh yeah, well, I
did this thing and then we were$200,000 in debt.
You were $200,000 in debt, butwhy don't you tell people that
you also had a trust fund?
Come on, tell the rest of thestory.
You were $200,000 in debt but,yes, you have a best friend who
(19:24):
lets you sleep on their couchfor six months until you figured
it out.
I mean, every time I hear thesestories, I swear to you, I lose
my mind because I'm like giveme a couch, let me have had a
couch for six months where Icould have gone and figured it
out and you paid my bills.
Every single time I hear theseideas from these gurus and they
lead great people who havereally the ability to actually
(19:45):
help other people.
I hear them give this method ofhow to launch this coaching
business and I'm like that is soass backwards because it is not
practical for a human.
Maybe you're talking to humansthat are not grown, who will
want to start a life coachingbusiness, and people who are not
grown should not be startinglife coaching businesses anyways
.
They haven't had enough life tocoach people on Period.
The second part of this thingis that, yes, absolutely, I
(20:08):
could go and do a launch.
And yes, I can do a launch ifI'm technically inept.
Oh well, didn't just go Googleit.
It is not that easy for peoplewho feel like they're behind or
for people who just don't haveit together.
It's not that easy to just gorun into tech and roll up your
sleeves and take the weekend andfigure it out.
I would rather you be able todo something and start and make
money with confidence.
If you're like Tiffany, I'mtransitioning from my job, do
(20:31):
not quit your job before you dothat.
That doesn't make any sense.
That's no good.
If you suck at life coaching,if you suck at life coaching,
you go do this thing, and that'sno good thing either.
The third thing I'm going to sayto you is that what I?
Or?
Third, fourth, I don't knowwhat number I'm on 12th thing
I'm going to say to you is thatwhat I did do out of the gate,
before I figured it out or knewwhat I was doing, I started
(20:52):
building an audience.
Now, today, you have the luxuryof, like, all types of stupidly
amazing tools, and I take adeep breath because it's like I
remember the first time that Iheard that you could livestream
on the internet.
And the internet, for me in 2014, was like new to me.
I was very behind, and I feltvery behind because I didn't use
(21:15):
the internet.
I was young, but I definitelydid not use the internet.
I mean, I knew how to get to it, but I wasn't sitting there
Googling things away.
I still read books that I couldtouch, I still connected with
people in that way, but then,out of nowhere, I learned that
there was Facebook and that Icould put up a video.
Couldn't live stream, but Icould put up a video and people
could see who I was.
(21:36):
And I started doing this thingcalled a hundred days of
gratefulness.
And you know, on video youcan't see it with me, but I'm
going to tell you.
I want to show you somethingreal quick, because I legit had
this.
Someone reached out to me andthey sent me a copy of the video
(21:58):
just this morning.
Here it is 2015,.
It was Anna who sent it to me,so if you can see this on video.
I want to show it to you.
It's Anna who sent it to me andI couldn't believe it, because
there I am.
So, if you're taking the timeto go, look at this on YouTube
you should.
It's a great learning lesson.
Don't go.
You don't have to watch thecontent, but I want you to see
(22:20):
where I started.
It was called the hundred daysof gratefulness.
She sent me number 63, daynumber 63.
She did it literally justyesterday and it's 2015 and this
is.
I posted them on Facebook and Ijust kind of sat there and said
hi, everybody, my name isTiffany Largy and the reason why
I'm emphasizing that is becauseI started talking to people and
(22:44):
I built a business and I builtrelationships and I built my
foundation simply by sharing thethings I knew.
Now, what did I share?
I would, I shared all the stuffthat pissed me off.
I don't want you to think for asecond that I shared anything
else.
I shared all the things thatmade me mad.
Sorry, I was just drinkingwater real quick, but I, I, I
(23:10):
shared all the things that wasmaking me mad about the world,
about coaching industry, aboutthe industry I came from, about
family and, solely but surely Istarted building followers and
thousands and thousands offollowers.
Later I say to you, man, Iwould have never in a million
years had realized that I couldshare my voice and be valuable.
(23:32):
But I wasn't doing anythingfancy.
I definitely didn't do anythingthat was very tech.
I mean, if you look at thosevideos, like I am hair not
brushed you can't tell my teethare not brushed.
I'm wearing like Mickey Mouseshirts.
You know, it's just like anyold way that I came off for the
day for the most part.
(23:53):
But I did it and I got peopleto pay me thousands of dollars.
I got people to start buyingtickets to come see me.
And even you know, as I thinkback and I say to myself, did I
ever know that I'd be a greatcoach?
No, I did not.
I am a kickass coach.
But I didn't use a certificate,a coaching program.
(24:15):
I did not get certified throughJohn Maxwell or Tony Robbins or
any of these guru people.
I say guru people becausethey're all a consistent person
who has a level of like there's.
They're all a person who has alevel of self decision that they
are the person who is the guruwho deserves to teach other
(24:38):
people.
They are no different or nobetter than you.
You have the same knowledge, meand my confidence is what
allowed me not because I wasconfident is because I made a
decision to own my story.
My story dictated that should.
I didn't know everything, but Idefinitely knew how to help
people, at least my people.
And as you think about who doyou need to serve on?
Want to help women who are intheir 30s with weight loss?
(24:59):
No, you really want to help thewomen within their 30s that
actually need you, because ifyou don't help those people, the
women who need you, and youdon't know who to find, like you
find them with your story.
So my story, my experience, thestuff that was pissing me off
is the is the road or theroadmap that I used to get to
what I want, and that was thepeople whose hearts identified
(25:20):
and aligned with mine.
If I were going to start abusiness tomorrow, all over
again, without anything, I'mgoing to tell you exactly what I
would do.
First, I would not go onFacebook and build an audience.
I would never create contentfor Facebook.
I would create a content onTikTok, and if TikTok is not
around when you're listening tothis, I would.
I would record on.
(25:43):
I would do.
If it's not tick tock, I woulddefinitely do YouTube, okay, so
that's it.
That's it, period on thesubject.
I'd create content and createit there, and how often I do it?
Once every day at a minimum 10days, 10 times a day, if I could
.
The second thing I would do is Iwould create a landing page or
use a tool like Calendly so thatpeople could book time to talk
to me and I could talk to themabout working with me one on one
(26:06):
.
And if you're scared about aprice, I would just to charge
$1,000 for three months andcharge the person $3,000.
That's it.
That's exactly what I would do.
The third thing that I would dois I would rinse and repeat
this until I got to 10 people.
I made $30,000 and I had$10,000 coming in a month.
At that point, I would considerdoing some form of an event,
some form of an experience orwhatever it might be, and then,
(26:29):
at that point, I would be ableto conquer and crush my fear of
getting bigger, building a group, coaching or something else
like that.
That allowed me the opportunityto build a foundation, because
you can't build a foundationwith one on one.
You can build a foundation witha group.
You need a foundational set offans, people who are die hard,
(26:54):
people who are breathing inwhatever it is you're teaching,
so that way you have thefoundation for a movement.
I got very focused early on onbuilding a movement and as soon
as I had a handful of one on oneand a handful of groups, that's
when I got the confidence tomove past that and to go build
more things.
So I don't know where thatlands for you.
I have no idea what that meansfor you, but I do know this.
(27:16):
If you believe that you weremeant to help and serve people,
then I'm going to believe itright along with you.
The first thing you need to dois figure out what you're going
to sell.
Sell it to them.
Only after you start buildingan audience.
The third thing you need to dois to have the confidence to
keep doing it over and overagain.
And the fourth thing that youneed to do if you're any good,
you need to focus on building amovement.
(27:37):
That is when you start buildinga brand.
That's when you go do websites.
That's when you get fancy andput all types of things together
, and after that that's when youknock on the door and you say,
tiffany, what next, got it?
Got it Awesome.
Go build that.
I can't wait to see and watchwhat thing you're going to build
(27:58):
.
This is going to be amazing.
I hope that episode was amazingfor you and you are closer to
building the dancing.
I can't wait to hear what yourthoughts were, what part you
want and the action that you'regoing to go take, because the
truth of the matter is that theperson who wins is not the
person who gets there first,it's the person who takes action
(28:19):
first.
Now I've got to give it for youand it is at wwwstrapmusclecom.
It is imperative that you runthere and you see all types of
goodies, starting with the sevenmust haves that you've got to
put when telling your story.
There is so much deliciousnessawaiting for you.
I would love nothing more thanfor you to go ahead and give us
(28:44):
a thumbs up and a five starreview on not just this episode,
but this entire series of howdo you build the damn thing,
like always.
If there's anything that we cando to make your weekday or
month better, please let us know.
And, more importantly, I can'twait to see you live, whether
it's at Damm thing live, or inone of our communities, or maybe
(29:07):
you're just hanging out with uson social media.
What I know to be true is thatI am meant to connect with you
somewhere and I can't wait forthat day to happen and, more
importantly, I can't wait to seewhat you go.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com