Episode 88: Fixing The Money Problem In Your Business RIGHT NOW.

Ever thought about the power of your story in shaping the success of your business? There's a lot more to it than meets the eye. Join us as we shed light on how your narrative can transform how profitable your business is. Discover the impact of math on your cash flow and explore why your selling confidence might be the stumbling block to that coveted million-dollar milestone. This isn't about whether you have a million-dollar offer, but how passionately and convincingly you sell it. We'll reveal why you can set the price of your product and why the market will pay for it – after all, you're the expert.

We're shifting gears in the latter part of our discussion to focus on the nuts and bolts of creating a successful product. And guess what? A compelling story is at the heart of it all. We'll share with you, our savvy listeners, the ins and outs of product pricing and how to build a network of buyers who will pay for your product. We'll also reveal the 7 must-have components of your story and share some top-notch tips to make your weekdays or months more profitable. So buckle up and get ready for a deep dive into a business transformation journey where your story takes the center stage and becomes the key to a lucrative business. Don't miss out!

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Episode Transcript

Speaker 1 (00:01):
Hey, you welcome to Build the Damned Thing, A place
where myself, tiffany Largy andour amazing Do the Damned Thing
coaches show you how to use yourstory to build it all.
Whether it's your first sixfigures, your next layer of
multiple six figures, or maybeyou're on your way to a minute,

(00:22):
and if it's not, that it's thelife of your dreams when you are
free, you are strong and youare whole.
First, we're going to show youhow to use your story to build a
strong foundation, and then,next, we're going to show you
how to use your story in salesand marketing to clean up the
cracks.
And last but not least, we'regoing to show you how to use
your story to gather people,because the truth of the matter

(00:44):
is that there's nothing strongerthan being connected to people
who just understand you as youare where you are, so you can
stop explaining yourself.
I want to remind you that, nowthat you're here, you are home
and I officially welcome you toour family.
All right, let's get started.
All right, listen, I want youto get really serious about how

(01:07):
to fix the money problem infront of you.
Do the math with me we need amillion dollars, got it?
You sell one thing at a milliondollars, two at 500,000, or 10
at 100,000.
Just pick one.
That sounds wild, right?
No, it's not.
This is simple math.
This is all math.
Fixing your cash flow problemis math.
Fixing your marketing is math.

(01:28):
Fixing the people you need tomap everything is math.
And if we can own the math andown the lack of confidence that
we have in fixing the math, thenwe're going to fix the problem.
The truth is that it's not thatyou don't have a million dollar
offer.
It's really actually thatyou're not willing to sell it.
I don't believe at all that youdon't have a million dollar
offer.
I also sure as hell don'tbelieve you don't have a half a

(01:50):
million dollar offer.
I don't believe you have ahundred thousand dollar offer,
because if I were to ask youright now, think about what I'm
about to say, forget the productyou already have.
If I were to ask you or yourcompany, do you guys know a
million dollars worth of stuff?
You would say, yes, there isnot a person out there or a
company out there or an expertout there who's going to be like

(02:10):
I don't know a million dollarsworth of stuff.
I know 48 dollars worth ofstuff You're bugging.
That's not the truth.
The truth of the matter is thatnot only do you know a hundred
thousand dollars, a milliondollars worth of stuff is that
you also know how to help theperson on the other end win In
that moment.
Once you have the knowledge ofhelping someone win from here to

(02:31):
there, once you know how to getsomebody from the left to the
right, then you actually havethe formula of not only getting
them to their win, but gettingthem to their win right now.
The question is why aren't youdoing it?
The answer is because yourconfidence, or the confidence of
your team, or the confidence ofa leader as a CEO, is what is
holding you back from sellingthe thing or creating the kind

(02:54):
of offer that will transformyour business.
I believe?
Hi, my name is Tiffany Largy,and I believe that every company
out there in the world shouldhave at least a hundred thousand
dollar offer in their backpocket.
I also believe that everycompany in the world should have
a quarter of a million dollaroffer in their pocket.
I believe every CEO should havea hundred thousand dollar offer

(03:16):
in their pocket.
Tiffany, that's crazy, is it,though?
Is it really?
I'll tell you right now my team, our production manager and the
do the damn thing studio, andthat's the place I'm in right
now.
So, if you don't know, I'mright now physically in the do
the damn thing studio and ourproduction manager he's so
flipping funny.

(03:37):
So sometimes we get into amoment where we've got to get
through something and he'll belike, oh, go ahead and tell the
person.
I said it, it's $9 million.
Now it sounds like a joke andit's like, ha ha, he.
But the truth of the matter isthat this guy's right when he
says it.
Sometimes people think he'skidding and they're like, ha ha,
you want us to pay $40,000.
And he's like, yeah, but he'sright, the thing that we're

(03:59):
doing for the person is worth $9million and he knows it.
I love the fact that he hasthat level of clarity and
conviction in himself.
I also love the fact that he isable to set that tone for
everybody else.
Now we haven't charged $9million yet, but I will tell you
this it's not an absurd thoughtfor me anymore.

(04:20):
It's not crazy, it's notoutlandish.
I want to remind you ofsomething.
This is like heart to heart CEOto CEO, leader to leader,
expert to expert.
The market will always pay.
Whatever you dictate the priceof the product is, the market
will always also allow for theexpert to slide in through the
door and decide what the priceof the product is.

(04:43):
You are the expert, yourcompany is the expert, your
company holds the expertise,which means that your company is
the best in the market to go.
This is the price and youshould pay it.
How many times have you gonesomewhere and you're like what?
How much do they want for thatsteak?
How much do they want for thosemashed potatoes?
How much do they want for thosevegetables?
How much do they want?
Like, you know what makes memad Sometimes, every once in a

(05:06):
while.
I'm gonna tell you right now.
I'm gonna tell you what makesme real mad as I sit here about
to pour my own bottle.
You ever been somewhere andyou're like I want a Jack and
Coke.
And then you see the guypouring and all of a sudden he's
like 32.99,.
You're like what boy buy?
You're thinking to yourself Ipour this shit out of home.
You're playing.
You're playing all the games, Idon't buy four of those bottles
.
Last week Not doing it.
And then you mess around andyou're like I'll put it back.

(05:28):
I don't want it.
How much is the Heineken?
You know, like, if you're fromMiami, that's how it's rolling.
You're like, how much is theHeineken?
How much is that Corona period?
But the truth of the matter isthat you and I both know, okay,
you're not gonna put a $35 pricetag on some Jack and Coke that
I don't pour in my own house.
No, can't do that there, right,but stay with me on what I'm
about to say.

(05:49):
If the guy was like, oh, we havethis Tennessee moonshine, brown
liquored moonshine, and thisorganic cola from Sherry's place
, and he said that was 35.99.
I can't say nothing I'd shut upfast, one because I cannot get
Sherry at home and two because Idon't know how to make
moonshines still, which meansthat they have given me

(06:12):
something that I don't have andI don't know how to create, but
they're also able to give me asolution to a problem that I
have.
Tiffany Larga, did you just saythat you have a problem and it
involves alcohol?
No, what I did say is that Iwas there looking for a great
drink.
I want a great drink, and inthis great drink that I'm

(06:32):
looking to have, I want to havesomething that's unique, that's
gonna give me an experience andit's gonna help me not get to my
next level, because I'm notsaying alcohol gets me to my
next level, but I absolutelyenjoy a great drink at any time
of the day.
So in that it's like, yeah,give me this hand spun cola made
by Sherry, give it, give itcome, as we say in Jamaica.
And then I'm gonna say bringcome the what is it?

(06:54):
Moonshine made in someone'sbathtub.
Run it.
You know, like I'm ready forthe count.
Your product and service has tomatch that, and I really want to
emphasize that because if yourproduct and service can match
that, and you can put yourselfin the position where you were
looking at your product andservice and you're like, oh,
this thing is special, what wedo is special.

(07:18):
Stop giving it for the masses.
Jack and Coke, no more than 12bucks, right, am I right?
Like you can't really charge,you can't charge $35 for a Jack
and Coke, right?
You've seen that moment wheresome of and then you immediately
go, no, I don't want it, I'mgood, I'm good.
And that's when you're like Idon't want it, nobody's going
ahead like, yeah, give me two,we're not doing that.
Nobody's paying 70 bucks for aJack and Coke.

(07:39):
I don't care where you are,you're not going to do it.
But think about it like thisentertain me.
Imagine if you were to takeyour products and services, like
in all of my companies, none ofthem are in the volume lane.
They are all something youcannot go buy somewhere else,
every single one.
Oh, but, tiffany, I can go to astudio, to other places, yeah,

(08:01):
you can, and you're going to getaccess to a studio and you're
going to get access to a boringteam who's like, oh, tell us
about your project.
And then you have these peoplewho have never.
I've been on stage 300 times.
I've produced events.
I've produced so many eventsaround the globe and I've spent
my own $100,000 to produce thatevent.

(08:22):
I've had to sell high ticketfor years.
I've sold a $100,000 product.
I've sold a $300,000 product.
I've sold a million dollarproduct.
So the expertise, what weactually do here.
I've lived but not through thisstudio in other industries and
I continue to run othercompanies where I have to do it.
We are current in what we teach.

(08:43):
We are current in what we do.
We are current in what wecreate.
We are current in how weproduce podcasts.
We are current in that space.
So is it the best in the world?
As far as we are concerned?
Yes, but is it the bestcompared to someone else?
We are not watching what otherpeople do, so I can't tell you
that, and it actually doesn'tmatter.
And for your products andservices it doesn't matter

(09:04):
either.
You just have to be focused onbeing the best and taking
yourself out of I think theycall it the red ocean and
putting yourself into the blueocean.
I hope you catch my drift.
To solve your cash flow problems, you just need to decide on a
price, to decide on a product,and even if you're like you know
what, not even cash flow.
Let's say you just want to upyour revenue game.
There is no rule that says thatyou cannot add a new product to

(09:28):
your service just for the year.
That's not what we do, but whyLife is short.
There is no rule that says youcan't add education.
That's often where I see themoney left on the table by CEOs.
Ridiculously, they don't offerenough intellectual property for
their company.
They are not doing trainings,they are not doing workshops,
they are not speaking orteaching.

(09:48):
There is no book, there is noeducation, there is no course,
online.
There is nothing for theirconsumer, and if you think
people are not buying books orguides on how to fix your car,
how to fix the drain, how toreplace the hose in the car,
you're crazy.
People are paying for all things.
They can just find it onYouTube.
I'm going to tell you, I'm oneof the consumers.

(10:08):
I don't want to sift through400 YouTube videos.
I'll pay $8 for someone who'sdone it all together really
quick, because my time is waymore valuable to me.
So I don't know where this landsfor you, but I do want this to
land here.
I want you to make a decisionwith me.
Let's create a product thisyear.
One.

(10:29):
Let's add a million dollars.
Let's add a million dollarswith ease.
Decide right now One productout of a million dollars, two
products at 500,000.
Four products at 250, and thisis the amount they have to sell.
And if you spent all yearlooking for the one person who
will pay you a million dollarsfor their service, then you've

(10:51):
won 10 people at 100,000.
20 people at 50,000.
You get what I'm doing here.
You get to decide what you'regoing to do, how much you're
going to do it, and probablyyou're a lot closer to
accomplishing it than you think.
I can't wait for you to set thiswhole thing on fire.
I'm so grateful that you choseme.

(11:12):
I'm stupid excited to see whatyou're going to build tomorrow
and, more importantly, I'm goingto see you next week.
I'm going to be doing a videoabout the 7 must-haves that you

(11:52):
have to put when telling yourstory.
There is so much deliciousnessawaiting for you.
I would love nothing more thanfor you to go ahead and give us
a thumbs up and a 5 star reviewon not just this episode, but
this entire series of how do youbuild the damn thing.
Like always, if there'sanything that we can do to make

(12:13):
your weekday or month better,please let us know.
And, more importantly, I can'twait to see you live, whether
it's at Day the Damn Thing Liveor in one of our communities, or
maybe you're just hanging outwith us on social media.
What I know to be true is thatI am meant to connect with you
somewhere, and I can't wait forthat day to happen and, more

(12:34):
importantly, I can't wait to seewhat you build.