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February 6, 2025 20 mins

Sincere Property Management embodies the essence of trust and integrity in the rental market. The founders share their journey, insights into supporting new investors, and the importance of nurturing relationships and ethical practices within property management.

• Introduction to Sincere Property Management and its founding story 
• Focus on building trust and integrity in property management 
• Challenges faced by new investors and ways to navigate them 
• Importance of open communication and relationships with clients 
• Insights into practical tips for aspiring property investors 
• Discussion on time management and life balance for entrepreneurs 
• Conclusion highlighting the philosophy and ethos of Sincere Property Management

https://www.sincerepropertymgmt.com/
https://www.facebook.com/profile.php?id=61554181097228
https://www.linkedin.com/company/sincere-property-mgmt/
https://www.instagram.com/sincerepropertymgmt/

Follow BBB Serving Central Oklahoma on Facebook, Instagram and LinkedIn @BBBCentralOK

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
If we can't do it at a thousand doors, which is like
a term in property management,if we can't do it at a thousand
doors or a thousand units, weshouldn't be doing it at one.

Speaker 2 (00:19):
Hey friends and welcome back to the Build with
bbb podcast today, on thepodcast for interviewing sincere
property management, and heretoday are our owners to tell us
a little bit about your foundingum, your origin story, why you
decided to become anentrepreneur, and also share a
little bit about what it meansto be a trustworthy and a

(00:41):
business that really leans intointegrity.
Welcome, grant and Alicia tothe podcast yeah.
Tell us a little bit aboutSincere Property Management,
what you do.

Speaker 1 (00:51):
Yeah, sincere Property Management.
So we started a little over ayear ago and we basically manage
investment properties forinvestors that don't want to be
landlords.
So we'll do everything fromlisting to leasing, help them
build their portfolios, gettenants, everything like that.

Speaker 3 (01:11):
We mainly do single family homes, but we also have
some apartments, and then we'reexpanding into commercial space
just recently.
So we're excited to see wherethe growth continues to take us.

Speaker 2 (01:25):
So we talked a little bit about before we started
filming the podcast that youreally kind of like.
Your niche, if you will, isthat you help new investors.
Tell us a little bit about thatfor people who are brand new to
.
Hey, I just bought a house andI don't want to manage it.

Speaker 1 (01:38):
Yeah, yeah, I mean the rental investment game can
be kind of a gamble, it can bekind of scary, but it's also
obviously historically verysuccessful and one of the best
ways to create independentwealth.
And so usually when we get anew investor on board, we kind
of help walk them through whatit looks like to build a
portfolio, to get good cash flow, to maintain a property, to get

(02:02):
good tenants.
What are some of the avenues,whether it's section A, how do
you do a make ready?
How do you pass an inspection?
What are different ways thatyou could rent this with?
Like strategies on leasing andthings like that.

Speaker 3 (02:15):
So yeah, we're always working with a variety of
investors and there's a bunch ofreasons why someone becomes an
investor.
You know, sometimes a house ispassed down and then they don't
live here and they don't reallywant to sell the house, so
they're looking for someone.
Sometimes it is continues tobecome profitable and then

(02:35):
eventually they might sell itand make that larger profit.
And sometimes you have familyhomes that we've had, you know
military.
They have to move away, theydon't really want to sell the

(02:57):
home, so they lease it.
And that's where we come intopartner with a variety of people
for a variety of reasons.
We come in to partner with avariety of people for a variety
of reasons and meeting each oneof those investors where they're
at is an exciting part of thegig for us, um, and it's it's
fun to try to figure out thebest strategy or how we can best
help them with their long termor short-term goals so before we

(03:21):
get too deep, into like thekind of like how, how, how it
happens and what you do.

Speaker 2 (03:25):
Tell us about your origin story.
How did you start your businessand?

Speaker 1 (03:29):
the why behind what you do yeah, so, um, a little
bit of an origin story for me.
History would be that you knowI grew up around a lot of really
successful entrepreneurs.
Um, my grandfather was a hugeinspiration to me and he was an
entrepreneur out of Sand Springs, oklahoma, actually in the 70s.

(03:50):
All the way to the moments,final moments of his life and
things like that, his brother'sa very successful entrepreneur,
originally in Oklahoma, now inFlorida, and I kind of always
knew that I wanted to go thatroute eventually and I wanted to
do something that we couldreally build, we could create,

(04:11):
we could kind of mold in ourhands.
I love working with people, Ilove building relationships.
It's kind of just a naturaltalent for me.
And so I went into ministry fora while and then we had a baby.
I went into ministry for awhile and then we had a baby.
Ministry isn't always the mostfiscally lucrative profession.
So I did some other work insales and marketing, business,

(04:34):
business sales and it just gotto a point where I realized that
I had some skills that couldreally translate.
We got to a place in life wherewe were just ready to, you know
, take a leap of faith andreally try to do something that
we could build for ourselves,build for our family, a legacy
for our kids.
And yeah, I don't know if you'dadd anything to that.

Speaker 3 (04:56):
Yeah, I think you know business wise when we're
looking at property management.
We've been renters for a longtime.
We know what it's like to havegood landlords, bad landlords,
and then, on the flip side ofthings, my parents have

(05:16):
investment properties andtalking to owners like there's
skin in the game on both sides,and so we really wanted to
create a environment where it'slike everyone's taken care of,
where we're helping the ownerand we're trying to help them
build and have a successful, youknow, long-term investment

(05:38):
strategy or whatever it is, butat the same time we want to take
care of the tenant too, and andthat's where sincere got its
name is we want to be sincereand all that we do and that goes
on all sides of the business wejust work really hard to have
open communication with ownersand to really try to take care

(05:59):
of the tenants and do what wecan across the board.
So that's, I guess, sincere gotits name because of that kind
of core value.

Speaker 2 (06:10):
Yeah, so you've aligned your business with BBB,
so obviously trust and integrityis really important to you, one
being that our homes are, like,our most important thing, right
.
So, we go to rest andrejuvenate and all of those
things Tell me a little bitabout how that is a foundational
element to your business trustand integrity.

Speaker 1 (06:27):
Yeah, well, our slogan is actually integrity
with innovation.
So, um, it's in the name,obviously, but, no, a big part
of it is, like I said,relationships for us and, like
Alicia was mentioning,relationships on the tenant side
and on the owner side, and abig way that we've found success

(06:49):
in that, and not only success,but fulfillment.
Success in that, um, and notonly success but fulfillment, I
would say too, is through uhworking with programs like the
homeless alliance section a, uhdragonfly homes, which helps uh
victims of sexual traffickingand domestic abuse, and so, um,
placing them in homes, helpingthem get back on track, and

(07:11):
things like that, which which Iknow that PBB is very big on and
does a really good job of.

Speaker 3 (07:16):
And so yeah, I think you know, just in everything
that we do, we strive to havethat sincerity, that integrity.
We want to be beyond reproach,and so if there's a mistake made
, we're going to own it, we'regoing to fix it, we're going to
learn from it and move forward,and I think that that's how we
live our life, but it's also howwe maintain and grow our

(07:39):
business.

Speaker 2 (07:40):
So what tips do you have?
For if we have anybodylistening today who is a
potential property investor,maybe they just brought a home
what should be the kind of theirfirst initial steps to kind of
get set up in the right way.

Speaker 3 (07:53):
Yeah, it can be a variety of reasons, like we
talked about, but generallyspeaking, most people come to us
because they have a home andthey don't want to be a landlord
.
Being a landlord can be hard tonavigate for a variety of
reasons.
Number one is just you have tobe a people person and you have
to deal with tenants and peopleyou know moving in and out.

(08:15):
But then there's also some thelegal side of things as well.
You know we're both real estateagents and are up to date on,
you know, real estate law and weare not lawyers and this is not
legal advice.

Speaker 2 (08:29):
But disclaimer disclaimer.

Speaker 3 (08:32):
But we do have an awareness there and I think that
can be daunting for someone whojust wants to have the property
and has an investment.
So one of the first things theycan do is reach out to property
managers and try to find onethat aligns with their goals and
vision, and and interview them,you know, and try to find

(08:54):
someone that really fits withwhat they're trying to do,
whether that's grow theirportfolio or just find someone
that you have similar values to,whatever it is, and partner
with them, because as propertymanagers, that's our goal is to
be a partner, and when we wantto help further the goals of the

(09:15):
owners and make it a longlasting thing that that works
for them and that they're ableto provide for their own family
with, so, um, I think aconversation is always the way
to start.

Speaker 1 (09:27):
Yeah, I think, um, with any, really with anything
you do in life, but alsoespecially with investments, I
think, just breaking downspecifically like why you're
doing it, where you want it togo and how you're going to get
there, and kind of being like astrategic thinker and a
productive planner, and then apart of that comes to like you

(09:50):
don't have to do anything alone.
We didn't build this businessalone, like I was influenced by
people before me.
We have mentors, we havefriends, we have networking
groups and investing is I mean,that's a huge piece of it is.
There's tons of people outthere with tons of experience
property managers, wholesalers,real estate agents that have a

(10:11):
wealth of knowledge that theywant to provide.
So I think, when you candetermine that specific focus
and then, like Alicia said,start that conversation and
start building your community ofpeople that can help you along
the way, you'll find contractors, you'll find lenders, you'll
find property managers, you'llfind sellers and buyers and

(10:31):
investors that are going to helpyou be really successful, and
that's kind of what we'repassionate about.
Back to that relationship piece.

Speaker 2 (10:38):
It sounds like or at least I'm getting this continued
education and educating yourclients is a big part of what
you do.
Can you tell me a little bitabout that?

Speaker 3 (10:46):
Yeah, there's a lot that goes into investing,
there's a lot that goes intomaintaining the property and I
know we touched on Grant touchedon a little bit the
organizations that we work with.
Working with organizations likeOklahoma Housing Finance
Association, ofa, ocha, thedifferent Section 8 programs,

(11:09):
norman Housing Alliance, thingslike that.
There's some red tape to beable to navigate and we've held
informational trainings for ourowners that are interested in
that stuff, because it isconstantly changing and it is a
little overwhelming if you'venever dealt with it before, and

(11:31):
so that is a big piece for us ishow can we help make this more
accessible to people?
Not only, you know, accessiblehousing to tenants, but how can
we make affordable housing andgrowing a portfolio with that
strategy in mind more accessibleto the owners and investors?
I think a lot of timesinvestors will be shy to go down

(11:54):
that route because there's justa lot involved and it can be a
lot.
So we just work really hard totry to make sure we're a
resource.

Speaker 1 (12:04):
Yeah, I think it's like the old saying there's a
thousand ways to tie a knot,probably, and so a big piece of
it is knowing that there's noone right way.
You just have to get started,and so that's kind of a big.
This is obviously like a verybird's eye view too, because
there's just so much semanticsand specifics that go down to it
to finding that focus andbreaking it down.

(12:25):
But we and then it goes intothe relationship piece we want
to continue having thoseconversations so, like you don't
know what to do with a tenantthat is giving you a headache or
causing problems, like we wantto have conversations about like
okay, what are some strategieswe can make to, uh, fix this

(12:47):
situation, resolve thissituation?
And so it really comes down togiving all of our owners the
time that they need to havethose conversations, to ask us
questions, to provide our advice, and then also, at times, like
being very honest, goes back tothe integrity piece of like.
You know I don't have an answerto that question right now, but
I have people I can call onthat I can get you an answer

(13:09):
with.

Speaker 2 (13:10):
That's always my go-to, because nobody you you'll
look silly for giving them awrong answer yeah, but if you
can take ownership of.
Like you know, I don't know theanswer yeah, and it says a lot
about how you operate yourbusiness yeah and people are
often, you know, reallyreceptive to that.
So let's go down the line.

(13:31):
I don't know that we talkedmuch about it, but what all
services do you offer tolandlords, because I don't know
if it's like a la carte, do youhave kind of like a different
structure depending on what thelandlord needs?
Can you tell me about that?

Speaker 3 (13:43):
Yeah.
So we offer basicallyeverything from when you're
first starting to market thehouse.
So if you have a property thatyou're interested in leasing, we
would visit the property, do awalkthrough with you.
We can help identify thingsthat might need to be done in
order to make it more marketable, depending on who your target

(14:05):
audience is right.
If you are going section eight,that would change how we look
at things, because you have topass certain inspections.
If you're not going Section 8and you just want it to the
general public, we could look atsome different recommendations
for you there.
And then, once it's ready tolease, we do all of the

(14:25):
marketing.
We do all of the pictures andvideo and, you know,
broadcasting it out as available.
We facilitate all the tours andthen, when someone wants to
apply, we do the backgroundchecks, credit checks, make sure
that we're getting a goodtenant that can take care of the
property, because obviouslyit's an investment.
Some people throw their entirelife savings into this, so it's

(14:47):
something we don't take lightly.
And then the owner gets to kindof be a partner with us along
that way.
We're talking to them weekly,we send weekly updates to our
owners so they're able to askquestions and we're able to make
sure they're up to date on thelatest of what's happening.
And then, when it comes time tomove in, we handle the entire
move-in process.

(15:07):
We handle the lease itself andexecution of that lease, and
then we have an option forowners to sign up for additional
inspections, where we dowalkthroughs and we make sure
that everything's being takencare of Air filters are being
changed, Batteries and smokedetectors are working, things
like that.
So, yeah, it's pretty much apackage deal.
When you sign up for it, youget the whole shebang.

(15:29):
The inspection part is anadd-on that you can choose to do
for us personally.
But other than that I mean wehandle move-outs, we handle any
issues that the tenant has, allthe maintenance, coordinating
and facilitating and any kind ofinspection.

Speaker 1 (15:47):
We'll help facilitate renovations.
If you buy a property thatneeds a renovation.
We help with the unfortunateside of renting, which is if
there's ever an eviction oranything like that or a lease
break.
We help walk an owner throughthat process, which is I mean
it's a sad process and then it'salso a stressful process for
all parties involved.

(16:08):
And so having expertise in thatand having someone to call on
is very helpful and thensomebody that is willing to have
those conversations which we doso my hope is that, um, if
there's anybody else saying,maybe some tips that you guys
have shared throughout theepisode.

Speaker 2 (16:23):
That have been helpful what other things would
you like to share with anybusinesses or consumers
listening today?

Speaker 1 (16:30):
uh, we, we kind kind of have a motto in our business
that has helped us grow and Ithink it could be reframed for
any business.
But one thing we said from thebeginning is if we can't do it
at a thousand doors which islike a term in property
management if we can't do it ata thousand doors or a thousand
units, we shouldn't be doing itat one, and that was kind of our

(16:52):
whole purpose to scale and grow.
The second one is Mai Tais onthe beach, which is just a
reminder for us that we'realways working for something
else in life and eventuallyyou'll get there and eventually
we can watch the businessflourish and just be drinking
Mai Tais on the beach.

Speaker 2 (17:15):
I think that's what we all need sometimes.
So for a brand new businessowner, what?

Speaker 1 (17:19):
would be your number one tip I would say honor your
time.
It's really easy to want to doeverything and to want to take
care of everything, and that wasanother thing that we started
from the very beginning issetting boundaries for ourselves
and honoring our time, that thereason we're doing this is to
have more wealth for our family,and one of the biggest pieces

(17:42):
of wealth is having time and sohonor your time.
Take your kids to the zoo, getthem out of school early, get
your stuff done, but haveboundaries yeah, I love that.

Speaker 2 (17:52):
I think that's how grant and I connected at the
coffee because he said somethingI was like time is money
exactly exactly so many, I think, so many new businesses and
entrepreneurs.

Speaker 3 (18:03):
There's so much to do and it can be really
overwhelming, and so it's reallyeasy and and I I see it happen
all the time where you getsucked in because there is so
much to do.
We actually have a mentor thatwe've talked to about business
and he was like you have to beokay with letting fires burn,
and that was something I waslike I needed to hear that,

(18:25):
because I hate letting firesburn and you know there's
definitely a balancing act there.
You know you do need to beurgent and timely and take care
of things Absolutely, but at theend of the day like if you
can't set it down and go havedinner with your family, then we
feel like we're missing it.
So that's been a big thing forus and I would encourage all new

(18:46):
business owners is like youhave to prioritize your time
because no one else is going todo it for you.

Speaker 2 (18:52):
I love that.
For anybody listening who wantsto connect with you offline,
where's the best place?

Speaker 3 (18:57):
to do that.
They can get to our website andthere's a connect option down
at the bottom that will send anemail to us.
We also have social media sothey can reach out there.
What's your handle?
It's sincere property, mgmt,okay.
We'll link all the things inthe show notes Perfect yeah.

Speaker 1 (19:14):
Facebook, Instagram, LinkedIn.

Speaker 3 (19:15):
Yep and our website has all of our contact
information and social media too.
So if and it has informationfor property owners and renters,
like if you're looking for aproperty to rent or if you're
interested in looking at aproperty manager, like, all of
that information's on there.
So I always direct people likehey, if you're curious, check
out the website.

(19:36):
It's a great place to getstarted.
Yeah, resources.

Speaker 2 (19:38):
It's always good, right?
Thank you so much.

Speaker 1 (19:40):
Thank you so much.
It's been awesome.

Speaker 2 (19:42):
Thank you for all of our listeners who are still with
us at this point.
Make sure to check out the shownotes and description below for
all of the connectioninformation to Sincere Property
Management.
If you have a question abouttoday's episode, you can leave
it down below in a comment.
Otherwise we will see you inthe next episode.
Bye, friends.
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