May 2, 2024 • 29 mins
Unlock the secrets of artificial intelligence with me, Casey Farmer, and guest, digital marketing professional, Gunnar Hood, as we delve into AI's transformative power in the business arena. Grasp how even the minutiae of operations can be overhauled, with tasks that once took hours now whittled down to minutes. Gunnar shines a light on how AI like ChatGPT is not just a tool, but a game changer, crafting job descriptions and refining hiring processes with ease, all while mirroring your brand's distinct voice.
As we guide you through AI's practicality, from personal Chrome extensions for summarizing YouTube videos to Microsoft 365's Co-Pilot that turns spreadsheets into a breeze, the horizon of possibility widens. We tackle the myths head-on, dispelling fears of AI in marketing and creativity, and instead championing a synergy that amplifies human talent. Gunnar shares tangible strategies for nurturing AI proficiency within your teams, ensuring your business not only keeps pace with AI evolution but sprints ahead. Join us for a journey into the future of small business, where AI is the trusted sidekick.
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https://www.wsi-summit.com/
https://www.wsi-summit.com/ai-resources
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What might have taken you five or six hours to
produce could be done in 10 to15 minutes.
Speaker 2 (00:18):
Hey friends, welcome back to the Build With BBB
podcast.
I'm Kasey Farmer, your hosthere with Gunner Hood.
Today we're talking about allthings artificial intelligence.
We hear a lot from ouraccredited businesses that this
is something they need resourcesfor, so we brought in an expert
, gunner.
Welcome to the podcast.
Speaker 1 (00:34):
Kasey, thanks so much for having me.
I'm delighted to be here.
Speaker 2 (00:37):
Yeah, so let's start off, Gunner, with tell our
listeners what you do and howyou kind of led into learning
all things AI.
Speaker 1 (00:44):
Sure, so my day job is digital marketing.
We help business to businesscompanies primarily a few
business to consumer companiesunderstand how to get their
business online and be found.
You know, there's nothing morefrustrating for you and me as
consumers, to search forsomething and not be able to
find it, and oftentimes theowner of those companies feels
the same way.
Going people can't find me.
(01:05):
How can I change that?
So that's usually what we do,but I've also subscribed to the
philosophy when it comes totechnology, which I love is that
those who learn new technologythe fastest will succeed more
than those who learn oldtechnology the best, and so AI
fits perfectly into thatcategory, because, while it's
not technically brand new, thedemocratization of it being
(01:29):
available to you and me is muchmore new than what we were used
to before, and we see that as acompetitive advantage for the
companies that want to embraceit.
So happy to talk more in detailabout those things.
Speaker 2 (01:42):
So for a lot of businesses who might be tuning
in listening to this on theirdrive, what is AI?
Let's start there.
Speaker 1 (01:50):
Yeah.
So the easiest way to think ofAI is in terms of what you may
already know it for.
If you have a smartphone and ifI say the word I'm sorry if it
triggers a phone, but maybe ithas Siri or Alexa or things like
that that has AI in thebackbone, but it was at the
(02:17):
machine level, at the corporateenterprise level, and it
required a lot of resources toexecute on that.
Today, we're seeing AI beingbrought down to the individual
level through tools like ChatGPT, through tools like ChatGPT,
and basically it's like givingcomputer programs the ability to
think and learn from experiencethe way that humans do, but do
it in a way that is more taskoriented in some respects than
(02:38):
what we've done.
So, just like we've got appsand stuff on our phone, when
you've used those apps in thepast, they've been very task
specific.
What we're seeing with AI nowis that not only does tasks, but
there's AI bots that will meldtogether several tasks so that
it acts almost like a personalassistant doing things for you,
(02:59):
and we'll talk in more detailabout what some of those tasks
are that could be much moremeaningful for your audience
detail about what some of thosetasks are.
Speaker 2 (03:07):
That could be much more meaningful for your
audience.
Yeah, so what I'm hearing isthere might be an opportunity,
especially for businesses whoare on the smaller side.
They've got one person doing ahundred different things.
Maybe they can lean into AI alittle bit to figure out how to
streamline some of thoseprocesses.
Speaker 1 (03:20):
That's exactly correct.
Speaker 2 (03:21):
Yeah, so let's start with what businesses.
Ai is kind of a vast ocean.
Some people refer to it that'sexactly correct who say I want
to use AM but I don't know whereto start.
Yeah, so I think there's a lotof different opportunities.
Speaker 1 (03:47):
And one way to think about it is what's a problem
that I'm trying to solve as anindividual?
Let's use an example of maybe,as a business owner, I need to
hire somebody, but I've neverwritten a job description before
, or maybe it's been so longthat I it's that's the thing
that's holding me back.
It's like I want to get thisperson but I just don't have the
(04:07):
time because it's going to takeme hours to do this.
Well, that's one place wheresomething like ChatGPT can come
in handy and you can say I needto hire a XYZ, build out a job
description, and its firstresponse is not going to be
perfect, but it's abrainstorming exercise that can
(04:27):
save a lot of time, because ifit gets 95% of the way there for
you, you just have to help itget the other 5%, and what
might've taken you five or sixhours to produce could be done
in 10 to 15 minutes.
And that's where some of thetime savings really comes in.
And so if that's the firstproblem that you're solving,
then you start to get ideasgoing.
(04:50):
Oh, that was actually not veryhard, that wasn't scary.
What else can I solve for withthis tool?
Speaker 2 (04:56):
And I think that you hit on it that AI isn't perfect
yet and so there does need to besome part on the user to kind
of go through that informationand make sure that it is
representative of your company,of your tone and you know this
as a digital marketer how you'representing this information
online and checking through.
Do you have recommendations forthat?
Speaker 1 (05:18):
Yeah.
So the name of it itself, beingChatGPT, implies that it's
meant to be conversational ininteracting.
It's not just ask GPT.
That's what Google is kind offor.
And in fact, if you needanother analogy for how AI works
, think of Google as a searchengine.
The way that you may have usedthe library in the past.
(05:40):
You would go to the library,ask the librarian for
recommendations on a particulartopic.
They would look it up.
They'd point you to library.
Ask the librarian forrecommendations on a particular
topic.
They would look it up.
They'd point you to an aisleand you'd sift through a bunch
of books.
Well, that's kind of like theresponses you get from Google,
and there's multiple responses,but you have to do the research.
Chatgpt, by comparison, is morelike that librarian has read
every book in the library andhas automatic recall for those
(06:04):
topics and you just ask thequestion.
They say, oh, here's the answerand if you need references,
here's the references.
Now, when ChatGPT first came out, it was really horrible about
giving you references, but it'sgotten better over time.
So if you say, if you have adeep expertise in your topic but
you need help from ChatGPT towrite about it, you're going to
(06:25):
be able to identify very quicklywhere it's not correct.
Sometimes they call thathallucinations, and we refer to
the process as the human in theloop, which we think is a very
valuable piece.
You've got knowledge andexpertise to help decipher
what's accurate, what's not,what tone you want to use and so
forth, and through the questionand answer process you can get
(06:46):
there.
So maybe your first question ishelp me write a response to a
review about you?
Know, a customer gave me on thisparticular topic and it comes
back one.
You feed it what the review wasand then it gives you a
response and you go that's notexactly right.
So now you give it morespecific instructions and what
(07:09):
I'll say about that is when youinteract with ChatGPT, the more
specific you can get, the betteranswer you'll get.
An example might be in reallife if you ask for directions
and you tell your GPS hey, Iwant to get to New York from
Oklahoma City.
There's a lot of ways it couldtake you and it's going to make
(07:31):
its own decision about that.
But you go oh, I've gotrelatives in Chicago, so we need
to route through Chicago and Iwant to stop here to go to an
amusement park or something.
Now you're getting morespecific instructions and it can
give you a much better plan andresponse, and ChatGPT is very
similar, like that.
Speaker 2 (07:48):
So I think you're teeing me up perfect, for what
resources can you provide forprompts?
I see a lot of that on socialmedia.
Use this prompt to write yourcontent calendar for the month
of April or whatever it is.
Where can businesses findresources for really specialized
prompts?
Speaker 1 (08:05):
And, like you said, they're everywhere and I think
you can even ask ChatGPT forhelp with prompts, which is
interesting.
In fact, one of the things wesuggest people do is, once
you've entered in whateverprompt and people may be going,
what's a prompt?
It's basically the questionthat you're asking or the
instruction set that you'regiving ChatGPT, and one of the
(08:29):
things you can do is, at thevery end of that, you can ask it
a question to say what otherdetails do I need to provide
ChatGPT to ensure maximumsuccess?
And so when you add thatsentence at the end of your
prompt, you're now asking theartificial intelligence to come
back and say well, if you askthis, this and this, you're
(08:49):
going to get a better example.
So you're training each otherat the same time.
Speaker 2 (08:54):
Yeah, so we've talked a lot about ChatGPT.
You mentioned some apps, Googleand some different things that
kind of lean into AI.
What other tools are available?
And I think you could probablygo on and on and on with things
that are using AI now.
Speaker 1 (09:07):
Yeah, I mean.
I'll give you one example ofone that I love to use
personally.
It's called otterai.
So when I have meetings withclients, my goal is I want to
focus in on the conversation,not on taking notes.
I let my phone record theconversation and then I upload
that into this tool called OtterAI, which then transcribes the
(09:27):
entire conversation for me andbecomes easily referable.
If you participate in Zoomcalls, you may see this as
readai or sybilai.
There's all these differenttools out there that do this,
but the beauty of them is theycan also provide you with
meeting summaries and identifyaction items and things like
that, but, more importantly,they become your collective
(09:50):
memory going what did we agreeto on that?
You know, I'm not sure you cango back and say this is exactly
what was agreed to.
So that's an easy tool, andthere's tons of them out there.
Another tool that I love to useis a Chrome extension that
helps me evaluate YouTube videos.
(10:12):
So I'll give you an example.
I was doing some travel planningrecently.
We were looking at taking acruise and I said, ok, so here's
kind of where we want to go andeverything else, but let me
find out what people had to say,about this cruise ship and this
cruise line.
But there's tons of videos outthere, so I just went and select
the video.
I hit the button on thissummarizer, it grabs the
(10:32):
information and it creates a 15bullet point summary for me on
that video and I can look andthey go.
Do I want to watch?
Do I want to spend 20 minuteswatching this video or not?
Or maybe it's an hour video,and I did that for like 10
different videos in the matterof three minutes and I had a lot
of information.
I could figure out what part ofthe video I actually wanted to
look at and that saved me atremendous amount of time.
Speaker 2 (10:54):
Wow, amazing, yeah.
So now let's talk aboutspecifics.
I'm thinking more if you canprovide an example.
I'm a business owner who needshelp with streamlining my
operating procedures foroperations.
Is there an AI tool for that,or how can businesses lean into
AI tools that already exist tohelp streamline some of their
(11:16):
operations?
Speaker 1 (11:17):
So I think the answer is both.
You're going to find thatthere's a lot of companies that
are constantly evolving theirproducts to incorporate AI.
Look at Microsoft 365 as anexample.
It now has a version that hassomething called Co-Pilot, which
is AI.
So if you hated, if you gotstuck programming spreadsheets,
(11:39):
now with Copilot you can justtell it in plain English this is
what I wanted to do, and itwill help you execute that in a
spreadsheet format for you.
That's one example, and sothat's an easy way for business
owners who are already familiarwith Microsoft products to say I
can pay a little bit more andget a lot more out of this.
Microsoft Edge also has Copilotbuilt into their Bing software
(12:04):
and that's a free version outthere.
But think of other things thatyou use on a daily basis and how
you start seeing AI show up inthem.
The kicker is, you know as AIevolves and it's evolving very
rapidly.
Many of the software sets thatare out there may not evolve as
quickly with AI because they getstuck on a particular version.
(12:26):
They had to do a lot ofprogramming to get there.
So if you can be more fluid andlearn how to use something like
the learning language modellike ChatGPT.
You're going to have anadvantage over being overly
reliant on a specific tool outthere Now, something like
Otterai that I just mentioned.
I'm okay with ChatGPT evolvinga few versions.
(12:49):
It will get better over time.
It's good enough for me rightnow, and I think that's one of
the things going.
Is this thing good enough forme to pay $10, $15, $20 for to
get this task done, versushaving to hire somebody with a
lot of skill sets and pay them alot of money to do it?
Oftentimes it is.
Speaker 2 (13:06):
Yeah, absolutely.
I think that and I mentionedthis a little bit earlier that
sometimes when a new service ornew product launches, it can be
a little scary because there's alot of newness surrounding it.
You're not sure all the thingsthat it can do, You're not sure
how you train your team, and Ithink I've seen some videos and
things like there's a lot ofcommon misconceptions about AI,
(13:28):
so let's talk about thatSpecifically in marketing.
You've worked in digitalmarketing.
Is it going to take over humancreativity?
Have we lost our ability to dosome of the things that we've
done in the past?
Let's talk about where you seethat headed things that we've
done in the past.
Speaker 1 (13:44):
Let's talk about where you see that headed.
So some people will replace theA in AI from artificial to
augmented.
So if you think of it asaugmented intelligence, then it
accentuates some of the thingsthat you bring to the table.
We know humans are infinitelycreative.
We write songs, we take photos,things like that and, yes,
we're seeing AI come in andstart to do some of these things
(14:06):
.
But the important part is thatthere's still the human in the
loop element, meaning thatsomebody has to oversee and
supervise what's going on to getthe outcome.
I mean, for instance, you need aphotograph of something.
You can go to iStock Photo orsomething and say I need a photo
for this application, and youcan.
I'm sure you do this.
(14:26):
You spend a lot of time lookingfor that right photo, Sure, and
it's still not the perfectphoto for that scenario.
Or you can go to chat GPT andask it to create a graphic for
you, and it gives you almostexactly what you want after a
few iterations.
Sure.
The one thing that it doesn't dowell is put words on a graphic.
How many times have you seen itmisspelled?
(14:48):
Too many O's in that word orthings like that I mean.
So it's kind of crazy how itdoes that, but that's today's
version.
A year from now it's probablygoing to be really good, but the
value is you still need a humanto interface with it to say
this is what I need.
So when we think about AI, it'smore about tasks as opposed to
people.
(15:08):
But the value for employeesgoing forward is, as an employer
, you're going to value anemployee with AI skills much
more than you are somebodywithout them.
Speaker 2 (15:19):
With the newness of AI, I think there's a lot of
training that small businessesmight consider doing for their
team to get them ready to startusing it in their processes and
procedures.
Do you have recommendations onhow to make that happen?
Speaker 1 (15:31):
Yeah, and I certainly applaud those that are willing
to do that and make thatinvestment, because I think it's
going to give them a greatpayback.
One is identify the people onthe team who are really excited
about it.
Let them be your champions andhelp you identify sources that
are out there.
There's tons of resources outthere, whether it's that, or you
(15:51):
can even use AI to search forwhat are great training
resources out there.
The thing is that they may notbe customized to your needs, and
there's consultants out there,too, companies like us that will
work with others to say this iswhat you're trying to improve
needs.
And there's consultants outthere, too, companies like us
that you know will work withothers to say this is, you know,
what you're trying to improveupon.
Here's some opportunities, andso our company.
(16:11):
In fact, you know you'll havesome resources.
At the end of this podcast,we've got a guide.
It's 93 pages.
It's a free ebook that walksyou through not only what is AI,
but what are some of the tools,and it has a pretty
comprehensive list of tools.
But more importantly, it's alsogot prompts based on the type
of information that you'relooking for, whether it's
(16:31):
economic analysis or it'swriting job descriptions or
things like that.
It's got a whole series ofprompts that will help you.
I mean prompt maybe that youwant is you want a meal plan for
the week that adheres tocertain dietary restrictions?
It can help you with that too.
So, but and then on top of that,I mentioned workshops.
Getting a workshop that'scustomized maybe to your needs,
(16:55):
or giving people the rightamount of information and not
overwhelming them, is going tobe another key, because you can
overwhelm people very quicklyand then they go.
I don't know what to do withthis, but if you create a list
of things that you're trying tosolve for in your business going
, we just never have enough timeto get this, this and this done
.
That's a great place to look atsomebody to go.
(17:17):
Are there resources that canyou know?
We should learn to help us dothat, and that's a great
starting place, because now it'smeaningful to you as a business
owner and to your employees,because they feel like they get
more accomplished.
Speaker 2 (17:30):
Let's go back to prompts, because I think that
obviously that's gonna have arole in your training as well.
How do you write a good one?
Speaker 1 (17:37):
Yeah, so we said earlier, being specific is one
of those things, and there'svarious models that are out
there that use acronyms to helpyou remember what to put in it.
One of the ones that I havereally embraced says it's the
acronym is RACE, r-a-c-e and itstands for Role, action, context
and Execute.
So the role is a really greatthing because, let's say, the
(18:02):
problem that you're trying tosolve is a data analysis problem
, but you don't have a dataanalyst on your team.
So the role that you're givingChatGPT is to say assume that
you are a data analytics expert,review this spreadsheet and
analyze it for me and give meyour perspective.
(18:24):
I'm very generic in the firstprompt on this, because the
opportunity is it may see thingsin that spreadsheet that you
haven't seen yourself.
From a marketing perspective,we might take an advertising
campaign and roll this up andsay give us your preliminary
analysis on what's working.
And you can even say give mevisualization so it will create
(18:45):
charts and graphs for you.
That would have been reallycomplicated to do you know
working individually with Excelor something like that and so it
will do that.
So that's one thing is the role.
The action is you give itspecifics around what you're
trying to do.
The action is you give itspecifics around what you're
trying to do.
(19:06):
The third is context.
You may want to layer in somecircumstances.
So we talked about reviewsearlier.
So let's say you are an expertdigital marketer, your client
received a negative review andyou want to write a response to
be seen on Google that followsbest practices for review
writing.
Here is the context around whathappened and you give it your
(19:28):
side and you give it thecustomer side of the review and
then the execute is develop aresponse for.
Or actually you can say give methree responses using best
practices so that you have somealternatives to choose from.
And now you've given it a havesome alternatives to choose from
, and now you've given it a tonof data to work with.
(19:50):
You're very explicit.
It knows what its role is andit can respond accordingly.
One of the things to think aboutis how clear were my
instructions to chat, andsometimes maybe it makes sense
to just start over.
One of the developments that'shappened in ChatGPT over the
last several months is now youcan kind of go back up to one of
your earlier prompts and startfrom there instead of starting
(20:12):
all the way over going.
Okay, it was here where it wentoff the rails.
So let's back up to that pointand let me change my prompt, let
me add a few words, let me giveit a little more context around
what I want and how many thingsI want as the outcome.
So if you say I need 10 examplesof topics that I can talk about
, well, maybe what it's missingis we want this content to be
(20:36):
focused in on trade serviceslike HVAC or plumbers or things
like that, and the challengesthat they face in scheduling or
the problems that consumers arehaving.
If somebody's never boughttheir services before, how can
we help them, as a buyer, haveconfidence in buying from us?
What are some of those topics?
(20:56):
And then you'll come up withideas around what are the
questions that consumers mightbe asking that we can help
address and educate them onbefore they pick up the phone to
call one of these agencies orservices.
Speaker 2 (21:08):
And that can go so much deeper than just your
marketing plan.
Because then you can say howcan we change our operations to
fit that need?
Or how can we change some otherservices in the community that
we offer that aren't thisprimary thing that we're selling
, but customers really want tosee us at XYZ place?
How can we use the informationthat ChatGPT has given us to
then kind of change thedirection of our business?
(21:30):
Because I've seen somebusinesses do that very thing
where they can't really take alook at their reviews or kind of
their online reputation andkind of realize what ChatGPT can
, even though we know ourbusiness is better than anybody
else.
But then you say, oh, I'venever thought about it that way,
because ChatGPT opened up thiswhole new side that it's seeing
(21:51):
in a pattern, that it's seeingonline.
Speaker 1 (21:54):
Absolutely, and so that's a great role that it can
do for you is if you have a lotof Google reviews, you can pull
those reviews out of Google, putthem in a spreadsheet and then
ask ChatGPT to actually analyzethat from a sentiment
perspective and break it downinto a table that says you know,
here are the themes that we'reseeing in customer reviews.
That may help you identify, youknow what.
(22:16):
We've got a problem on thescheduling side, or we've got a
problem on the communicationside, or that's what people
value the most about us, and youknow some guidance going
forward on how to makeadjustments to your business to
outperform the competition.
And think about this If you canget your reviews, couldn't you
(22:38):
also download somebody else'sreviews and analyze?
My biggest competitor is thisperson and this is what we're
seeing.
Why don't we use that?
Speaker 2 (22:46):
as competitive intelligence.
Yeah, I love that and not tosay like we're trying to down
any other business in ourcommunity.
But the goal right is to figureout how we can best serve our
customers and that's reallywhere AI can fill that need,
especially for small businessowners who are trying to wear a
hundred different hats and do ahundred different things.
Speaker 1 (23:05):
And so many times the small business owner is the
salesperson.
So who's their sales coach?
Who's there to help themunderstand how they're doing?
What are they doing in thesales process?
And this is another examplewhere chat GPT can come into
play.
Let you know if you follow aparticular sales process.
You've got a well-definedprocess.
You know if you're a plumber,you've got processes for
(23:26):
plumbing.
You ought to have some forsales too, and so if those are
defined, you can upload thoseprocesses in the chat GPT.
And so, if those are defined,you can upload those processes
in the chat GPT.
You can then use tools likeOtter to record and transcribe
your sales interactions withpeople.
You'd be amazed how many peoplecustomers actually now just use
their front doorbell cam torecord sales interactions with
people at the front door.
(23:47):
Same thing, but in this caseyou're doing it.
Case you're doing it, then youupload that transcript in there
and say evaluate this salesinteraction against the criteria
or the process that I'vealready shared with you and give
me score it give me feedback onareas that you know I'm doing
well and areas where I need todo better.
(24:08):
So, now you kind of have apersonal sales coach, but it
starts with can you define aprocess?
And if you don't have a salesprocess, you can then ask it to
go.
Hey, go out, here's some of themain sales organizations out
there.
Give me a summary of what theirkey processes are for sales and
see which one aligns with yourphilosophy and say that's what I
want to use.
Let's evaluate myself againstthat process for starters.
Speaker 2 (24:32):
I think that could also be really beneficial and
you may use this as well but forpublic speakers to evaluate how
their presentation is going,and here's the information that
they're trying to present, andwhat can AI analyze from that
information.
The transcript right.
Speaker 1 (24:48):
And the great thing is it takes all the subjectivity
out of it.
If it can evaluate you againstknown criteria, then it just has
to be able to understand thetranscript and match that up
against the criteria.
Speaker 2 (25:01):
I love that, gunnar.
You've got my wheels turning onsome things that we can do here
.
Awesome.
What other tips, things thatyou want to share with our
accredited businesses that theymight need to know, about
augmented intelligence orartificial intelligence, as you
said?
Speaker 1 (25:14):
So we've talked about chat GPT a lot, but do know
that's not the only one outthere.
Google has one that's nowcalled Gemini.
It used to be called Bard untiljust recently.
There's one called Perplexity,there's one called well.
We haven't even talked aboutthe image generating things.
Speaker 2 (25:30):
Yeah Bing AI, we use that occasionally.
Yeah, Dali, and.
Speaker 1 (25:32):
Leonardo and Mid Journey these are all things.
Yeah, bing AI, we use that.
Yeah, dali and Leonardo andMidJourney.
These are all things.
There's just tons of things outthere, and, again, our guide
will give you access to a lot ofthese different tools that are
too numerous to mention here,but they can be very task
specific.
The one thing we didn't talkabout was something new, too,
called custom GPTs.
Okay, is that something you'refamiliar with?
Speaker 2 (25:51):
No, bring it on, let's talk about it.
Speaker 1 (25:54):
So we're all familiar with apps on our phone, right?
Sure, and those apps are verytask specific.
I want to do this.
I'm taking a flight on AmericanAirlines.
They have an app for that, butit doesn't work for Southwest,
it only works for American.
Well, chatgpt now allows you tocreate kind of your own
personalized apps that, if youhave the premium version, which
(26:15):
is 20 bucks a month, that allowsyou to create these kind of
bundled tasks.
It could be around clients, itcould be around processes.
So let's say you have a monthlyprocess that you go in and you
analyze your financials, orsomething.
You could then create a customset of instructions that says
this is exactly what you'resupposed to do, so you don't
have to type it in every time.
(26:35):
It now knows this is my monthlyfinancial analysis, gpt, oh wow
.
And then all you do is uploadthe numbers and it follows the
instruction set that you alreadygave it to do that.
Speaker 2 (26:50):
How do you go about creating the instruction set?
Speaker 1 (26:53):
You can actually ask it to help you.
Amazing, by prompting that, howdo you go about creating the
instruction set?
You can actually ask it to helpyou Amazing.
By prompting that.
It has two different ways.
One you can be very explicit oryou can ask it to do it.
And here's a great tip too Onceyou've gone through an exercise
with ChatGPT and it's somethingthat is a repeatable process
for yourself once you've gonethrough that whole chat process
and you've gotten the outcomethat you want, you can then ask
(27:15):
ChatGPT to say summarize theentire thing here into the
prompt that I will need toutilize next time in order to do
this again and get the sameoutcomes.
Speaker 2 (27:24):
Amazing.
Speaker 1 (27:25):
And that's the prompt you want to save.
Speaker 2 (27:27):
Yeah.
Speaker 1 (27:28):
And that's the prompt you can also put into custom
GPTs so that you've got theexact instruction set that you
need.
Speaker 2 (27:34):
Wow.
So for our listeners today,Gunnar does a lot of
presentations and workshops inour community.
If they want to learn more,where can they connect with you?
Speaker 1 (27:43):
Yep, so a couple of different places, and I try to
make this as easy as possible.
The resources that we talkedabout that you'll find is you
can do a quick AI readinessassessment for your business.
On this, you can download this93-page chat GPT book or ebook,
and we also are planning someupcoming workshops, so if you
(28:04):
want to be notified about whenthose workshops are coming up,
you can do all of this.
Easy place to go is justgunnerhoodcom.
It will take you to the rightpage.
My name is spelled G-U-N-N-A-Rhoodcom.
Speaker 2 (28:17):
We'll pop that up on the screen as well, and we can
put that information in thedescription as well.
Speaker 1 (28:22):
Absolutely.
There's also a link there.
If you say, hey, I want to booka 15 minute call with Gunner,
just ask some questions, you'rewelcome to do that there as well
.
The other places I do a lot ofwork on LinkedIn.
I do a lot of training onLinkedIn too, so you can easily
find me there my name is theonly one on it or you can just
go to linkedgunnercom and findme on LinkedIn that way.
Speaker 2 (28:41):
I love it.
Gunner, thank you so much forsharing all of your expertise
with our community.
We so appreciate it.
Speaker 1 (28:46):
There's so much potential out there, we want to
see business owners leverage itand, you know, make the most of
it, because it's tough doingbusiness out there and if
there's something that can helpyou a little bit more, Take
advantage right, Absolutely.
Thanks so much for having me.
Speaker 2 (28:58):
Yeah, thank you for everybody who listened today.
Make sure to connect withgunnerhoodcom Correct, to
connect with Gunner.
Also, connect with Gunner onLinkedIn.
You can follow BBB on all ofour social channels at BBB
Central all of our socialchannels at BBB Central.
Ok, and make sure to check thedescription box for all of the
resources that we mentionedtoday.
I think it was far too many forus to go over tools and
(29:18):
different things that businessesmight want to check out, so
make sure to look there.
Thank you so much for listeningand we will see you in the next
episode.
Bye friends, we'll see you nexttime.
What might have taken you five or six hours to
produce could be done in 10 to15 minutes.
Speaker 2 (00:18):
Hey friends, welcome back to the Build With BBB
podcast.
I'm Kasey Farmer, your hosthere with Gunner Hood.
Today we're talking about allthings artificial intelligence.
We hear a lot from ouraccredited businesses that this
is something they need resourcesfor, so we brought in an expert
, gunner.
Welcome to the podcast.
Speaker 1 (00:34):
Kasey, thanks so much for having me.
I'm delighted to be here.
Speaker 2 (00:37):
Yeah, so let's start off, Gunner, with tell our
listeners what you do and howyou kind of led into learning
all things AI.
Speaker 1 (00:44):
Sure, so my day job is digital marketing.
We help business to businesscompanies primarily a few
business to consumer companiesunderstand how to get their
business online and be found.
You know, there's nothing morefrustrating for you and me as
consumers, to search forsomething and not be able to
find it, and oftentimes theowner of those companies feels
the same way.
Going people can't find me.
(01:05):
How can I change that?
So that's usually what we do,but I've also subscribed to the
philosophy when it comes totechnology, which I love is that
those who learn new technologythe fastest will succeed more
than those who learn oldtechnology the best, and so AI
fits perfectly into thatcategory, because, while it's
not technically brand new, thedemocratization of it being
(01:29):
available to you and me is muchmore new than what we were used
to before, and we see that as acompetitive advantage for the
companies that want to embraceit.
So happy to talk more in detailabout those things.
Speaker 2 (01:42):
So for a lot of businesses who might be tuning
in listening to this on theirdrive, what is AI?
Let's start there.
Speaker 1 (01:50):
Yeah.
So the easiest way to think ofAI is in terms of what you may
already know it for.
If you have a smartphone and ifI say the word I'm sorry if it
triggers a phone, but maybe ithas Siri or Alexa or things like
that that has AI in thebackbone, but it was at the
(02:17):
machine level, at the corporateenterprise level, and it
required a lot of resources toexecute on that.
Today, we're seeing AI beingbrought down to the individual
level through tools like ChatGPT, through tools like ChatGPT,
and basically it's like givingcomputer programs the ability to
think and learn from experiencethe way that humans do, but do
it in a way that is more taskoriented in some respects than
(02:38):
what we've done.
So, just like we've got appsand stuff on our phone, when
you've used those apps in thepast, they've been very task
specific.
What we're seeing with AI nowis that not only does tasks, but
there's AI bots that will meldtogether several tasks so that
it acts almost like a personalassistant doing things for you,
(02:59):
and we'll talk in more detailabout what some of those tasks
are that could be much moremeaningful for your audience
detail about what some of thosetasks are.
Speaker 2 (03:07):
That could be much more meaningful for your
audience.
Yeah, so what I'm hearing isthere might be an opportunity,
especially for businesses whoare on the smaller side.
They've got one person doing ahundred different things.
Maybe they can lean into AI alittle bit to figure out how to
streamline some of thoseprocesses.
Speaker 1 (03:20):
That's exactly correct.
Speaker 2 (03:21):
Yeah, so let's start with what businesses.
Ai is kind of a vast ocean.
Some people refer to it that'sexactly correct who say I want
to use AM but I don't know whereto start.
Yeah, so I think there's a lotof different opportunities.
Speaker 1 (03:47):
And one way to think about it is what's a problem
that I'm trying to solve as anindividual?
Let's use an example of maybe,as a business owner, I need to
hire somebody, but I've neverwritten a job description before
, or maybe it's been so longthat I it's that's the thing
that's holding me back.
It's like I want to get thisperson but I just don't have the
(04:07):
time because it's going to takeme hours to do this.
Well, that's one place wheresomething like ChatGPT can come
in handy and you can say I needto hire a XYZ, build out a job
description, and its firstresponse is not going to be
perfect, but it's abrainstorming exercise that can
(04:27):
save a lot of time, because ifit gets 95% of the way there for
you, you just have to help itget the other 5%, and what
might've taken you five or sixhours to produce could be done
in 10 to 15 minutes.
And that's where some of thetime savings really comes in.
And so if that's the firstproblem that you're solving,
then you start to get ideasgoing.
(04:50):
Oh, that was actually not veryhard, that wasn't scary.
What else can I solve for withthis tool?
Speaker 2 (04:56):
And I think that you hit on it that AI isn't perfect
yet and so there does need to besome part on the user to kind
of go through that informationand make sure that it is
representative of your company,of your tone and you know this
as a digital marketer how you'representing this information
online and checking through.
Do you have recommendations forthat?
Speaker 1 (05:18):
Yeah.
So the name of it itself, beingChatGPT, implies that it's
meant to be conversational ininteracting.
It's not just ask GPT.
That's what Google is kind offor.
And in fact, if you needanother analogy for how AI works
, think of Google as a searchengine.
The way that you may have usedthe library in the past.
(05:40):
You would go to the library,ask the librarian for
recommendations on a particulartopic.
They would look it up.
They'd point you to library.
Ask the librarian forrecommendations on a particular
topic.
They would look it up.
They'd point you to an aisleand you'd sift through a bunch
of books.
Well, that's kind of like theresponses you get from Google,
and there's multiple responses,but you have to do the research.
Chatgpt, by comparison, is morelike that librarian has read
every book in the library andhas automatic recall for those
(06:04):
topics and you just ask thequestion.
They say, oh, here's the answerand if you need references,
here's the references.
Now, when ChatGPT first came out, it was really horrible about
giving you references, but it'sgotten better over time.
So if you say, if you have adeep expertise in your topic but
you need help from ChatGPT towrite about it, you're going to
(06:25):
be able to identify very quicklywhere it's not correct.
Sometimes they call thathallucinations, and we refer to
the process as the human in theloop, which we think is a very
valuable piece.
You've got knowledge andexpertise to help decipher
what's accurate, what's not,what tone you want to use and so
forth, and through the questionand answer process you can get
(06:46):
there.
So maybe your first question ishelp me write a response to a
review about you?
Know, a customer gave me on thisparticular topic and it comes
back one.
You feed it what the review wasand then it gives you a
response and you go that's notexactly right.
So now you give it morespecific instructions and what
(07:09):
I'll say about that is when youinteract with ChatGPT, the more
specific you can get, the betteranswer you'll get.
An example might be in reallife if you ask for directions
and you tell your GPS hey, Iwant to get to New York from
Oklahoma City.
There's a lot of ways it couldtake you and it's going to make
(07:31):
its own decision about that.
But you go oh, I've gotrelatives in Chicago, so we need
to route through Chicago and Iwant to stop here to go to an
amusement park or something.
Now you're getting morespecific instructions and it can
give you a much better plan andresponse, and ChatGPT is very
similar, like that.
Speaker 2 (07:48):
So I think you're teeing me up perfect, for what
resources can you provide forprompts?
I see a lot of that on socialmedia.
Use this prompt to write yourcontent calendar for the month
of April or whatever it is.
Where can businesses findresources for really specialized
prompts?
Speaker 1 (08:05):
And, like you said, they're everywhere and I think
you can even ask ChatGPT forhelp with prompts, which is
interesting.
In fact, one of the things wesuggest people do is, once
you've entered in whateverprompt and people may be going,
what's a prompt?
It's basically the questionthat you're asking or the
instruction set that you'regiving ChatGPT, and one of the
(08:29):
things you can do is, at thevery end of that, you can ask it
a question to say what otherdetails do I need to provide
ChatGPT to ensure maximumsuccess?
And so when you add thatsentence at the end of your
prompt, you're now asking theartificial intelligence to come
back and say well, if you askthis, this and this, you're
(08:49):
going to get a better example.
So you're training each otherat the same time.
Speaker 2 (08:54):
Yeah, so we've talked a lot about ChatGPT.
You mentioned some apps, Googleand some different things that
kind of lean into AI.
What other tools are available?
And I think you could probablygo on and on and on with things
that are using AI now.
Speaker 1 (09:07):
Yeah, I mean.
I'll give you one example ofone that I love to use
personally.
It's called otterai.
So when I have meetings withclients, my goal is I want to
focus in on the conversation,not on taking notes.
I let my phone record theconversation and then I upload
that into this tool called OtterAI, which then transcribes the
(09:27):
entire conversation for me andbecomes easily referable.
If you participate in Zoomcalls, you may see this as
readai or sybilai.
There's all these differenttools out there that do this,
but the beauty of them is theycan also provide you with
meeting summaries and identifyaction items and things like
that, but, more importantly,they become your collective
(09:50):
memory going what did we agreeto on that?
You know, I'm not sure you cango back and say this is exactly
what was agreed to.
So that's an easy tool, andthere's tons of them out there.
Another tool that I love to useis a Chrome extension that
helps me evaluate YouTube videos.
(10:12):
So I'll give you an example.
I was doing some travel planningrecently.
We were looking at taking acruise and I said, ok, so here's
kind of where we want to go andeverything else, but let me
find out what people had to say,about this cruise ship and this
cruise line.
But there's tons of videos outthere, so I just went and select
the video.
I hit the button on thissummarizer, it grabs the
(10:32):
information and it creates a 15bullet point summary for me on
that video and I can look andthey go.
Do I want to watch?
Do I want to spend 20 minuteswatching this video or not?
Or maybe it's an hour video,and I did that for like 10
different videos in the matterof three minutes and I had a lot
of information.
I could figure out what part ofthe video I actually wanted to
look at and that saved me atremendous amount of time.
Speaker 2 (10:54):
Wow, amazing, yeah.
So now let's talk aboutspecifics.
I'm thinking more if you canprovide an example.
I'm a business owner who needshelp with streamlining my
operating procedures foroperations.
Is there an AI tool for that,or how can businesses lean into
AI tools that already exist tohelp streamline some of their
(11:16):
operations?
Speaker 1 (11:17):
So I think the answer is both.
You're going to find thatthere's a lot of companies that
are constantly evolving theirproducts to incorporate AI.
Look at Microsoft 365 as anexample.
It now has a version that hassomething called Co-Pilot, which
is AI.
So if you hated, if you gotstuck programming spreadsheets,
(11:39):
now with Copilot you can justtell it in plain English this is
what I wanted to do, and itwill help you execute that in a
spreadsheet format for you.
That's one example, and sothat's an easy way for business
owners who are already familiarwith Microsoft products to say I
can pay a little bit more andget a lot more out of this.
Microsoft Edge also has Copilotbuilt into their Bing software
(12:04):
and that's a free version outthere.
But think of other things thatyou use on a daily basis and how
you start seeing AI show up inthem.
The kicker is, you know as AIevolves and it's evolving very
rapidly.
Many of the software sets thatare out there may not evolve as
quickly with AI because they getstuck on a particular version.
(12:26):
They had to do a lot ofprogramming to get there.
So if you can be more fluid andlearn how to use something like
the learning language modellike ChatGPT.
You're going to have anadvantage over being overly
reliant on a specific tool outthere Now, something like
Otterai that I just mentioned.
I'm okay with ChatGPT evolvinga few versions.
(12:49):
It will get better over time.
It's good enough for me rightnow, and I think that's one of
the things going.
Is this thing good enough forme to pay $10, $15, $20 for to
get this task done, versushaving to hire somebody with a
lot of skill sets and pay them alot of money to do it?
Oftentimes it is.
Speaker 2 (13:06):
Yeah, absolutely.
I think that and I mentionedthis a little bit earlier that
sometimes when a new service ornew product launches, it can be
a little scary because there's alot of newness surrounding it.
You're not sure all the thingsthat it can do, You're not sure
how you train your team, and Ithink I've seen some videos and
things like there's a lot ofcommon misconceptions about AI,
(13:28):
so let's talk about thatSpecifically in marketing.
You've worked in digitalmarketing.
Is it going to take over humancreativity?
Have we lost our ability to dosome of the things that we've
done in the past?
Let's talk about where you seethat headed things that we've
done in the past.
Speaker 1 (13:44):
Let's talk about where you see that headed.
So some people will replace theA in AI from artificial to
augmented.
So if you think of it asaugmented intelligence, then it
accentuates some of the thingsthat you bring to the table.
We know humans are infinitelycreative.
We write songs, we take photos,things like that and, yes,
we're seeing AI come in andstart to do some of these things
(14:06):
.
But the important part is thatthere's still the human in the
loop element, meaning thatsomebody has to oversee and
supervise what's going on to getthe outcome.
I mean, for instance, you need aphotograph of something.
You can go to iStock Photo orsomething and say I need a photo
for this application, and youcan.
I'm sure you do this.
(14:26):
You spend a lot of time lookingfor that right photo, Sure, and
it's still not the perfectphoto for that scenario.
Or you can go to chat GPT andask it to create a graphic for
you, and it gives you almostexactly what you want after a
few iterations.
Sure.
The one thing that it doesn't dowell is put words on a graphic.
How many times have you seen itmisspelled?
(14:48):
Too many O's in that word orthings like that I mean.
So it's kind of crazy how itdoes that, but that's today's
version.
A year from now it's probablygoing to be really good, but the
value is you still need a humanto interface with it to say
this is what I need.
So when we think about AI, it'smore about tasks as opposed to
people.
(15:08):
But the value for employeesgoing forward is, as an employer
, you're going to value anemployee with AI skills much
more than you are somebodywithout them.
Speaker 2 (15:19):
With the newness of AI, I think there's a lot of
training that small businessesmight consider doing for their
team to get them ready to startusing it in their processes and
procedures.
Do you have recommendations onhow to make that happen?
Speaker 1 (15:31):
Yeah, and I certainly applaud those that are willing
to do that and make thatinvestment, because I think it's
going to give them a greatpayback.
One is identify the people onthe team who are really excited
about it.
Let them be your champions andhelp you identify sources that
are out there.
There's tons of resources outthere, whether it's that, or you
(15:51):
can even use AI to search forwhat are great training
resources out there.
The thing is that they may notbe customized to your needs, and
there's consultants out there,too, companies like us that will
work with others to say this iswhat you're trying to improve
needs.
And there's consultants outthere, too, companies like us
that you know will work withothers to say this is, you know,
what you're trying to improveupon.
Here's some opportunities, andso our company.
(16:11):
In fact, you know you'll havesome resources.
At the end of this podcast,we've got a guide.
It's 93 pages.
It's a free ebook that walksyou through not only what is AI,
but what are some of the tools,and it has a pretty
comprehensive list of tools.
But more importantly, it's alsogot prompts based on the type
of information that you'relooking for, whether it's
(16:31):
economic analysis or it'swriting job descriptions or
things like that.
It's got a whole series ofprompts that will help you.
I mean prompt maybe that youwant is you want a meal plan for
the week that adheres tocertain dietary restrictions?
It can help you with that too.
So, but and then on top of that,I mentioned workshops.
Getting a workshop that'scustomized maybe to your needs,
(16:55):
or giving people the rightamount of information and not
overwhelming them, is going tobe another key, because you can
overwhelm people very quicklyand then they go.
I don't know what to do withthis, but if you create a list
of things that you're trying tosolve for in your business going
, we just never have enough timeto get this, this and this done
.
That's a great place to look atsomebody to go.
(17:17):
Are there resources that canyou know?
We should learn to help us dothat, and that's a great
starting place, because now it'smeaningful to you as a business
owner and to your employees,because they feel like they get
more accomplished.
Speaker 2 (17:30):
Let's go back to prompts, because I think that
obviously that's gonna have arole in your training as well.
How do you write a good one?
Speaker 1 (17:37):
Yeah, so we said earlier, being specific is one
of those things, and there'svarious models that are out
there that use acronyms to helpyou remember what to put in it.
One of the ones that I havereally embraced says it's the
acronym is RACE, r-a-c-e and itstands for Role, action, context
and Execute.
So the role is a really greatthing because, let's say, the
(18:02):
problem that you're trying tosolve is a data analysis problem
, but you don't have a dataanalyst on your team.
So the role that you're givingChatGPT is to say assume that
you are a data analytics expert,review this spreadsheet and
analyze it for me and give meyour perspective.
(18:24):
I'm very generic in the firstprompt on this, because the
opportunity is it may see thingsin that spreadsheet that you
haven't seen yourself.
From a marketing perspective,we might take an advertising
campaign and roll this up andsay give us your preliminary
analysis on what's working.
And you can even say give mevisualization so it will create
(18:45):
charts and graphs for you.
That would have been reallycomplicated to do you know
working individually with Excelor something like that and so it
will do that.
So that's one thing is the role.
The action is you give itspecifics around what you're
trying to do.
The action is you give itspecifics around what you're
trying to do.
(19:06):
The third is context.
You may want to layer in somecircumstances.
So we talked about reviewsearlier.
So let's say you are an expertdigital marketer, your client
received a negative review andyou want to write a response to
be seen on Google that followsbest practices for review
writing.
Here is the context around whathappened and you give it your
(19:28):
side and you give it thecustomer side of the review and
then the execute is develop aresponse for.
Or actually you can say give methree responses using best
practices so that you have somealternatives to choose from.
And now you've given it a havesome alternatives to choose from
, and now you've given it a tonof data to work with.
(19:50):
You're very explicit.
It knows what its role is andit can respond accordingly.
One of the things to think aboutis how clear were my
instructions to chat, andsometimes maybe it makes sense
to just start over.
One of the developments that'shappened in ChatGPT over the
last several months is now youcan kind of go back up to one of
your earlier prompts and startfrom there instead of starting
(20:12):
all the way over going.
Okay, it was here where it wentoff the rails.
So let's back up to that pointand let me change my prompt, let
me add a few words, let me giveit a little more context around
what I want and how many thingsI want as the outcome.
So if you say I need 10 examplesof topics that I can talk about
, well, maybe what it's missingis we want this content to be
(20:36):
focused in on trade serviceslike HVAC or plumbers or things
like that, and the challengesthat they face in scheduling or
the problems that consumers arehaving.
If somebody's never boughttheir services before, how can
we help them, as a buyer, haveconfidence in buying from us?
What are some of those topics?
(20:56):
And then you'll come up withideas around what are the
questions that consumers mightbe asking that we can help
address and educate them onbefore they pick up the phone to
call one of these agencies orservices.
Speaker 2 (21:08):
And that can go so much deeper than just your
marketing plan.
Because then you can say howcan we change our operations to
fit that need?
Or how can we change some otherservices in the community that
we offer that aren't thisprimary thing that we're selling
, but customers really want tosee us at XYZ place?
How can we use the informationthat ChatGPT has given us to
then kind of change thedirection of our business?
(21:30):
Because I've seen somebusinesses do that very thing
where they can't really take alook at their reviews or kind of
their online reputation andkind of realize what ChatGPT can
, even though we know ourbusiness is better than anybody
else.
But then you say, oh, I'venever thought about it that way,
because ChatGPT opened up thiswhole new side that it's seeing
(21:51):
in a pattern, that it's seeingonline.
Speaker 1 (21:54):
Absolutely, and so that's a great role that it can
do for you is if you have a lotof Google reviews, you can pull
those reviews out of Google, putthem in a spreadsheet and then
ask ChatGPT to actually analyzethat from a sentiment
perspective and break it downinto a table that says you know,
here are the themes that we'reseeing in customer reviews.
That may help you identify, youknow what.
(22:16):
We've got a problem on thescheduling side, or we've got a
problem on the communicationside, or that's what people
value the most about us, and youknow some guidance going
forward on how to makeadjustments to your business to
outperform the competition.
And think about this If you canget your reviews, couldn't you
(22:38):
also download somebody else'sreviews and analyze?
My biggest competitor is thisperson and this is what we're
seeing.
Why don't we use that?
Speaker 2 (22:46):
as competitive intelligence.
Yeah, I love that and not tosay like we're trying to down
any other business in ourcommunity.
But the goal right is to figureout how we can best serve our
customers and that's reallywhere AI can fill that need,
especially for small businessowners who are trying to wear a
hundred different hats and do ahundred different things.
Speaker 1 (23:05):
And so many times the small business owner is the
salesperson.
So who's their sales coach?
Who's there to help themunderstand how they're doing?
What are they doing in thesales process?
And this is another examplewhere chat GPT can come into
play.
Let you know if you follow aparticular sales process.
You've got a well-definedprocess.
You know if you're a plumber,you've got processes for
(23:26):
plumbing.
You ought to have some forsales too, and so if those are
defined, you can upload thoseprocesses in the chat GPT.
And so, if those are defined,you can upload those processes
in the chat GPT.
You can then use tools likeOtter to record and transcribe
your sales interactions withpeople.
You'd be amazed how many peoplecustomers actually now just use
their front doorbell cam torecord sales interactions with
people at the front door.
(23:47):
Same thing, but in this caseyou're doing it.
Case you're doing it, then youupload that transcript in there
and say evaluate this salesinteraction against the criteria
or the process that I'vealready shared with you and give
me score it give me feedback onareas that you know I'm doing
well and areas where I need todo better.
(24:08):
So, now you kind of have apersonal sales coach, but it
starts with can you define aprocess?
And if you don't have a salesprocess, you can then ask it to
go.
Hey, go out, here's some of themain sales organizations out
there.
Give me a summary of what theirkey processes are for sales and
see which one aligns with yourphilosophy and say that's what I
want to use.
Let's evaluate myself againstthat process for starters.
Speaker 2 (24:32):
I think that could also be really beneficial and
you may use this as well but forpublic speakers to evaluate how
their presentation is going,and here's the information that
they're trying to present, andwhat can AI analyze from that
information.
The transcript right.
Speaker 1 (24:48):
And the great thing is it takes all the subjectivity
out of it.
If it can evaluate you againstknown criteria, then it just has
to be able to understand thetranscript and match that up
against the criteria.
Speaker 2 (25:01):
I love that, gunnar.
You've got my wheels turning onsome things that we can do here
.
Awesome.
What other tips, things thatyou want to share with our
accredited businesses that theymight need to know, about
augmented intelligence orartificial intelligence, as you
said?
Speaker 1 (25:14):
So we've talked about chat GPT a lot, but do know
that's not the only one outthere.
Google has one that's nowcalled Gemini.
It used to be called Bard untiljust recently.
There's one called Perplexity,there's one called well.
We haven't even talked aboutthe image generating things.
Speaker 2 (25:30):
Yeah Bing AI, we use that occasionally.
Yeah, Dali, and.
Speaker 1 (25:32):
Leonardo and Mid Journey these are all things.
Yeah, bing AI, we use that.
Yeah, dali and Leonardo andMidJourney.
These are all things.
There's just tons of things outthere, and, again, our guide
will give you access to a lot ofthese different tools that are
too numerous to mention here,but they can be very task
specific.
The one thing we didn't talkabout was something new, too,
called custom GPTs.
Okay, is that something you'refamiliar with?
Speaker 2 (25:51):
No, bring it on, let's talk about it.
Speaker 1 (25:54):
So we're all familiar with apps on our phone, right?
Sure, and those apps are verytask specific.
I want to do this.
I'm taking a flight on AmericanAirlines.
They have an app for that, butit doesn't work for Southwest,
it only works for American.
Well, chatgpt now allows you tocreate kind of your own
personalized apps that, if youhave the premium version, which
(26:15):
is 20 bucks a month, that allowsyou to create these kind of
bundled tasks.
It could be around clients, itcould be around processes.
So let's say you have a monthlyprocess that you go in and you
analyze your financials, orsomething.
You could then create a customset of instructions that says
this is exactly what you'resupposed to do, so you don't
have to type it in every time.
(26:35):
It now knows this is my monthlyfinancial analysis, gpt, oh wow
.
And then all you do is uploadthe numbers and it follows the
instruction set that you alreadygave it to do that.
Speaker 2 (26:50):
How do you go about creating the instruction set?
Speaker 1 (26:53):
You can actually ask it to help you.
Amazing, by prompting that, howdo you go about creating the
instruction set?
You can actually ask it to helpyou Amazing.
By prompting that.
It has two different ways.
One you can be very explicit oryou can ask it to do it.
And here's a great tip too Onceyou've gone through an exercise
with ChatGPT and it's somethingthat is a repeatable process
for yourself once you've gonethrough that whole chat process
and you've gotten the outcomethat you want, you can then ask
(27:15):
ChatGPT to say summarize theentire thing here into the
prompt that I will need toutilize next time in order to do
this again and get the sameoutcomes.
Speaker 2 (27:24):
Amazing.
Speaker 1 (27:25):
And that's the prompt you want to save.
Speaker 2 (27:27):
Yeah.
Speaker 1 (27:28):
And that's the prompt you can also put into custom
GPTs so that you've got theexact instruction set that you
need.
Speaker 2 (27:34):
Wow.
So for our listeners today,Gunnar does a lot of
presentations and workshops inour community.
If they want to learn more,where can they connect with you?
Speaker 1 (27:43):
Yep, so a couple of different places, and I try to
make this as easy as possible.
The resources that we talkedabout that you'll find is you
can do a quick AI readinessassessment for your business.
On this, you can download this93-page chat GPT book or ebook,
and we also are planning someupcoming workshops, so if you
(28:04):
want to be notified about whenthose workshops are coming up,
you can do all of this.
Easy place to go is justgunnerhoodcom.
It will take you to the rightpage.
My name is spelled G-U-N-N-A-Rhoodcom.
Speaker 2 (28:17):
We'll pop that up on the screen as well, and we can
put that information in thedescription as well.
Speaker 1 (28:22):
Absolutely.
There's also a link there.
If you say, hey, I want to booka 15 minute call with Gunner,
just ask some questions, you'rewelcome to do that there as well
.
The other places I do a lot ofwork on LinkedIn.
I do a lot of training onLinkedIn too, so you can easily
find me there my name is theonly one on it or you can just
go to linkedgunnercom and findme on LinkedIn that way.
Speaker 2 (28:41):
I love it.
Gunner, thank you so much forsharing all of your expertise
with our community.
We so appreciate it.
Speaker 1 (28:46):
There's so much potential out there, we want to
see business owners leverage itand, you know, make the most of
it, because it's tough doingbusiness out there and if
there's something that can helpyou a little bit more, Take
advantage right, Absolutely.
Thanks so much for having me.
Speaker 2 (28:58):
Yeah, thank you for everybody who listened today.
Make sure to connect withgunnerhoodcom Correct, to
connect with Gunner.
Also, connect with Gunner onLinkedIn.
You can follow BBB on all ofour social channels at BBB
Central all of our socialchannels at BBB Central.
Ok, and make sure to check thedescription box for all of the
resources that we mentionedtoday.
I think it was far too many forus to go over tools and
(29:18):
different things that businessesmight want to check out, so
make sure to look there.
Thank you so much for listeningand we will see you in the next
episode.
Bye friends, we'll see you nexttime.
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