Life Coach Launchpad
As a business coach and provider of all the online business services you may need, I've created this podcast to be your one-stop-shop to building and growing your life coaching business!
Episodes
How is growing a coaching business just like traveling with young kids?
You have to learn how to do hard things.
Listen to learn how and move faster in your business than you ever have before.
For one of my clients, I launched her first group coaching program with...
1) A sales page
2) A Paypal buy now button
3) Email sending capability
4) A zoom link to meet on
That's it!Â
Her first launch brought in $40k, and her clients had a transformational experience.
You've probably either heard it or thought it before.
Facebook and Instagram ads are too expensive.
But, here's the right question to be asking.
Compared to what?
If you could make $20 on average for every new person on your email list for every $10 you put into ads...
How much would you put into your ads?
The answer?
ALL the money.
But, the thing is ...
I've been told I'm like a business therapist.
But, that role is really just one of the countless ways that I help my clients.
In the end, I guide my life coaches through a process that delivers them a thriving coaching business.
I do this through coaching or done for your services.
Listen in to all that entails.
Every life coach has been at the early stage of their coaching business:
1) You are eager to improve your coaching skills, but...
2) To get coaching clients, you need to start marketing, create sales pages, learn tech automations, and so on.
When you are developing coaching skills (a super vulnerable situation)
AND
Learning business building tactics (also very uncomfortable)...
...
Some business coaches intentionally make getting coaching clients sound hard so that you buy what they are selling.
Or, have you ever felt overwhelmed because of all the conflicting advice on the internet about how to get clients?
It doesn't have to be that way.
Getting coaching clients does not have to be hard.
It comes down to this one cornerstone practice.
Tell people you are a l...
Curious how the eclipse confirmed my belief in B minus work?
The day after coming home late from seeing the eclipse, I went for a run.
I was totally drained, wasn't feeling it. But, I kept going.
I looked at my watch and my pace was at 9:30 min/mile, which is about a full minute faster than my usual slow running pace.
Even though that day I was just showing up, wasn't pushing hard...
I was still making steady and marked improv...
So many life coaches find a never ending supply of reasons not to tell people they are a life coach and offer their coaching.
Today's tool, The Projector, stops the excuses.
You have to understand the pain points and challenges that your ideal client is experiencing...
As well as the hopes and dreams that they want to achieve by overcoming their obstacles.
In short, it's the transformation that you guide people through.
An eas...
When my client decided she was ready to add group coaching, I helped her develop a strategy where...
She got paid $40k to build her program!
Then, she made another $40k launching it for the first time!
Her annual profit tripled to $350k that year.
It was interesting that the plan we put in place actually increased the demand for her individual coaching as well.
Sound good? Listen in.
Has someone ever walked you through creating an ad experiment?
Do you know how to make changes to your ad that continue decreasing your $/subscriber?
Did you know that paid ads are for more than just getting subscribers, leads and sales?
Are you curious what goes into your first ad?
What's REALLY fun is finally creating ads that make more money than they cost you.
Any coach can learn how to do it.
When I got to this part of the consultation, my potential client's eyes widened, smile got so big, and she leaned as far forward as possible without falling over.
I told her the story of how I helped another client start her group coaching program featuring an online training portal... and how she got paid to do it!
I explained her business dreams to her even better than she could.
She was hooked.
This episode is about copywriting...
3/14. My quitiversary. This year marks 5 years from when I quit my 11 year career as a manufacturing engineer.
This episode is about what has made the biggest impact on me being able to...
1) Finally learn what I want to do until I'm 80. Hint: it's teaching you how to make tons of money doing what you love to do.
2) Gain the skills to do it. Hint: I use those skills to help you make tons of mone...
Blurting out on your sales page that you offer X coaching sessions for Y dollars comes from what YOU want.
It does not offer the information that your clients need to hear for them to tackle their issues.
Showing up with a service mindset is offering them the information they need in order to get to where they want to be.
Launches can feel like... a lot. Listen to how to plan and execute your launch while staying organized and avoiding overwhelm.
You can find the exact tool that I use at bjbutler.com/014
"No one will pay me for my coaching"
"Marketing is too hard/expensive"
If these first two myths sound familiar... the next two will probably resonate as well. You need to hear this!
Have you ever committed yourself to a big goal... and then questioned everything when you suffered a setback? It's very easy to write down a goal that you've been dreaming of. Because, we dream of the glory, praise, rewards... NOT the work and pain required to achieve it. Â When you experience a setback...
But, what you do next is what matters.
I messed up. I didn't do my market research. I know it sounds counter-intuitive, but that was actually part of the process.
Not that I planned to have to redo 2 hours of content creation, but I have no regrets about it.
Because, when you plan on doing B minus work, several things happen...
Many coaches find extremely compelling ways to get out of writing their weekly email to their audience (exact frequency is up to you). Daycare fell through, clients needed extra help, computer decided to be super slow... They may all be facts, but they are not the true reason why your email didn't get sent. Find out the real reason and how to get those email open and click rates to go up once you are repeatedly delivering valu...
You probably already use a calendar and a to-do list, but are you using them correctly? I know that sounds ridiculous, but listen to how to get the most out of these tools you are already using. They can be the most powerful tools you use everyday.
A captivating, free lead magnet can lead to an engaged audience that is ready for your help to get them from where they are to where they want to be. But, it's free. And, that leads most coaches to put a commensurate amount of time into creating it. What they naturally want to put the most, nearly all, of their time into is perfectly curating their coaching offer. On the surface, it makes sense. When a client purchases coachin...
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