Rudy Marroquin, founder of Atlas Homes in Austin, joins Reece to break down how he went from a $500 startup budget to building luxury homes in Montecito and Malibu. Rudy shares how vertical integration, strategic hiring, and cultural fluency helped him cut costs, maintain quality, and scale fast — including flying his Texas crews out to California to keep margins tight. Whether you're just starting or looking to systematize and scale, Rudy's no-BS insight is packed with practical lessons and unapologetic ambition.
https://www.atlashomesatx.com
Show Notes:
Introduction to Rudy Marroquin and Atlas Homes (0:00)
Vertical Integration (2:43)
Expansion into California (3:51)
Financial Management and Team Dynamics (9:34)
Final Thoughts and Shoutout to Adaptive (30:46)
Find Our Hosts:
Reece Barnes
Matt Calvano
Podcast Produced By:
Motif Media
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