8. Growing your LinkedIn and newsletter audience | John Crickett

John Crickett is the creator of Coding Challenges, a newsletter for engineers that has over 54k subscribers. John’s LinkedIn profile grew from 3k to 150k+ followers in a year. In this episode, we dive into the process and mindset that allowed John’s following to grow so quickly.

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Segments

• [00:58] Introduction
• [03:18] Spending a million Euros and a year on an MVP
• [05:54] Coding Challenges
• [08:15] MVP for an info product vs. software
• [13:51] Growth on LinkedIn
• [17:32] Post structure
• [19:48] Comments on posts
• [21:48] Twitter/X
• [25:15] Coding Challenges newsletter
• [27:12] Building a personal brand
• [34:09] Nicheing on LinkedIn
• [41:50] Selling B2B vs. B2C
• [47:18] Tangent on car salesmen
• [50:13] Book recommendations

Where to find John

• John’s LinkedIn
• Coding Challenges
• Coding Challenges newsletter
• Coding Chats podcast
• 30 Day LinkedIn Personal Branding Challenge for Software Engineers (starts on May 20, 2024!)

Links 

• Advent of Code
• Carrd website builder
• AirChat

Podcasts

• My First Million (Jason Cohen episode)

Books

• Stop Asking Questions by Andrew Warner
• Hatching Twitter by Nick Bilton

Get in touch!

• Send us an email at [e-mail]
• Subscribe to newsletter at buildersgonnabuild.com
• Metacast: Behind the scenes - "build in public" style podcast and newsletter at metacastpodcast.com