This episode features an interview with Mark Boothe, Chief Marketing Officer at Domo. Previously, Mark spent more than a decade working in Customer Relations and Marketing at Adobe, and worked at Instructure as the Senior Director of Customer Marketing. At Domo, he is responsible for driving business growth through marketing initiatives.
In this episode, Kailey sits down with Mark to discuss how community can improve LTV and your bottom line, the role of AI in ensuring customer data security and privacy, and the importance of listening to customer feedback.
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Key Takeaways:
- Investing in customer-centric initiatives like community engagement and customer success programs is pivotal to reducing churn.
- AI can provide quick insights to business users without requiring deep technical expertise, but it’s important to use data responsibly and securely to drive business decisions.
- Building a strong community is a critical element of the customer experience strategy.
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“At the end of the day, it all comes back to are your customers successful and are they getting value out of your product? I think that too often, not only marketers, but companies in general can get shortsighted by the sale. You get them to a deal and then you're good. No, that's when the real work actually happens.” – Mark Boothe
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Episode Timestamps:
*(02:32) - Mark’s career journey
*(07:36) - The importance of community in customer retention
*(16:22) - Leveraging AI and data for business insights
*(21:24) - Challenges in creating great customer experiences
*(29:46) - How Mark defines “good data”
*(35:10) - Mark’s recommendations for upleveling customer experience strategies
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Links:
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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Sponsor
Good Data, Better Marketing is brought to you by Twilio Segment. In today’s digital-first economy, being data-driven is no longer aspirational. It’s necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com
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