This episode features an interview with Guneet Singh, Vice President of Customer Experience and Care at AppFolio. Prior to AppFolio, Guneet built customer experience, research operations, and business transformation functions to enable scale and meet the hyper-growth needs of companies like DocuSign, GE, and ADP. Today, he leads AppFolio’s CX strategy, building and driving sustainable experiences for consumers and businesses by accelerating value realization.
In this episode, Kailey and Guneet discuss the role of customer experience in an organization, implementing effective feedback loops, and balancing AI and human interaction.
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Key Takeaways:
- We can use AI to provide instant resolutions to customers. In turn, freeing up agents to have meaningful and empathetic interactions with customers.
- However, AI isn't a magic tool. You have to understand which tasks are low risk enough to automate and grow from there.
- AI also allows customers to get support through LLMs while your agents create emotional connections with customers.
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“Same agent who was going to provide that instant resolution to the customer now is free or is available to now drive more empathy on the high complex or high painful experience. There are tasks which are highly emotional because we don't give our agents enough time to show empathy or to engage in a very emotional way with the customer. You're creating the time for them.” – Guneet Singh
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Episode Timetamps:
*(02:51) - Guneet’s career journey
*(07:14) - Trends impacting customer experience
*(18:33) - The role of customer experience in an organization
*(24:12) - Balancing AI and human interaction
*(41:17) - How Guneet defines “good data”
*(46:24) - Guneet’s recommendations for upleveling customer experience strategies
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Links:
Connect with Guneet on LinkedIn
Connect with Kailey on LinkedIn
Learn more about Caspian Studios
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