Building A Clear Authentic Brand

We’re continuing our series on idols in business by getting painfully honest about one a lot of us carry quietly: when our business itself becomes an idol.

Not an idol in the form of something obviously evil—but a good thing we’ve elevated to the main thing. A place we run to for hope, security, identity, and worth…before we run to God.

I’m sharing the story of two different seasons in my life where I gave my business everything—my t...

In this episode, we’re kicking off a new series on idols in entrepreneurship—not golden calves or carved statues, but the subtle, modern idols that quietly take God’s place in our lives and businesses. If you’ve ever felt your business owning you, your identity hinging on your performance, or your hope quietly shifting from God to “how well things are going,” this series is for you. 

I’m sharing from my own story over the last 15+ y...

There have been a few times in my life where everything on the outside looked “fine” – even really good – but something deep inside me knew I wasn’t meant to stay where I was.

This episode is me inviting you into one of those seasons.

I’m sharing how God led me from a role I loved, in a company I loved, to uprooting our family and moving to Alaska in a matter of weeks… and how that shift actually started a year and a half earlier wit...

We wrap up our seven-part mini-series on Creating Alignment with Your People by exploring the third dimension of alignment — Contribution.

In this episode of Building a Clear Authentic Brand, I share the lessons I’ve learned about contribution through two major seasons of my life and why people leave companies even when culture and capacity are aligned.

Episode Highlights

• What contribution really is and why it matters
• The four comp...

We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second dimension of alignment — Capacity Alignment.

In this episode of Building a Clear Authentic Brand, I explain how to recognize whether someone has the ability, potential, and bandwidth to truly thrive in their role — not just perform it. You’ll learn why competence isn’t the same as capacity, how to spot the difference between good an...

We wrap up the Culture Alignment dimension in our seven-part mini-series on Creating Alignment with Your People by exploring the final piece — Non-Negotiables.

In this episode of Building a Clear Authentic Brand, I explain why defining what you won’t tolerate is just as important as defining what you value. You’ll learn how to identify the behaviors and attitudes that erode trust, damage culture, and create friction — and how callin...

We continue our seven-part mini-series on Creating Alignment with Your People by exploring the third element of culture — Traits Alignment.

In this episode I explain how identifying the inherent traits of people who will thrive in your business helps you build stronger teams and protect your culture. You’ll learn how to recognize the character and personality traits that align with your company’s values and work style—so you can hir...

We continue our seven-part mini-series on Creating Alignment with Your People by exploring the second element of culture — Work Style Alignment.

In this episode of Building a Clear Authentic Brand, I explain why work style alignment is one of the most overlooked yet powerful drivers of employee engagement and performance. You’ll learn how to define your company’s natural work style, communicate it clearly, and attract people who are...

We continue our seven-part mini-series on Creating Alignment with Your People by starting with the foundation of culture — Values Alignment.

Before you can align your team around how you work or who thrives in your environment, you have to get clear on what you believe.

In this episode, I talk about why most businesses misunderstand values, how to define them as beliefs that actually drive decisions and behavior, and how shared value...

We lay the foundation for a seven‑part mini‑series all about Creating Alignment With Your People —  what it means, why it matters, and how to actually build it within your business.  

In this opening episode, we talk about why the right people, in the right seats, doing meaningful work determines 90% of business success. I walk through the big picture of people alignment and the three dimensions that define it — so you can see how c...

In this episode, I’m talking about one of the hardest — but most defining — parts of leadership: facing opposition when you’re implementing change.

If you’ve been following this three-part mini-series on implementing change, you know we’ve been walking through what it really takes to implement change successfully. In episode one, we talked about ownership and commitment — the foundation every leader needs before change can take root...

In this episode, I talk about what really happens when you start implementing change—whether it’s new technology, processes, culture, or leadership habits. I share the emotional and practical realities of leading through resistance, opposition, and isolation, and what it takes to stay committed long enough to see transformation.

If you’re joining mid-series, this is part two of a three-part series on implementing change. In the prev...

In this episode we're kicking off a three-part series on implementing change.

Whether you’re trying to fix your culture, improve processes, upgrade technology, or roll out a new system, lasting transformation always comes down to two things: ownership and commitment. Without them, no software, strategy, or framework will ever stick.

I share stories from my own experience leading change—everything from launching new technology to...

In this episode we talk about what it really means to build a brand people believe in. Purpose, conviction, and consistency replace shortcuts and pressure, creating loyalty, word of mouth, and peace in leadership.

Episode Highlights

• Defining a brand people believe in beyond logos and taglines
• Clarifying purpose, impact and the kind of workplace you build
• Hiring and leading so employees experience values first
• Alignment bet...

In this episode of Building a Clear, Authentic Brand, I’m diving into what meaningful work really is, why it matters, and what happens when we don’t have it. For a long time, I believed work and calling were separate — that ministry or purpose belonged at church while a 9–5 job was just how we paid the bills. But over the years, I’ve discovered that’s not true. Work is part of our calling, and when it’s aligned with our gifts, pass...

In this episode of Building a Clear, Authentic Brand, I share why authenticity is the foundation of everything we build. Before we can be authentic in our brand, we first have to be authentic in ourselves.

I walk through my own story — from feeling average and lost in a string of jobs, to stepping into entrepreneurship, to nearly losing everything, and finally learning to embrace my God-given gifts and identity. Clear Authentic Bran...

In this episode of Building a Clear, Authentic Brand, I share why accountability is the third pillar of the Clear Authentic Brand Framework and the key to keeping your clarity and alignment strong over time.

We’ve already talked about Clarity (the foundation that defines who we are, why we exist, and how we operate) and Alignment (the bridge that brings that clarity to life through people, processes, and messaging). But even the cle...

In this episode of Building a Clear, Authentic Brand, we dive into the second pillar of the Clear Authentic Brand Framework: Alignment. If clarity defines who you are, alignment ensures your business actually lives it out.

You’ll learn why alignment is the bridge between vision and execution—where your people, processes, and messaging finally match your brand clarity. We share real stories from our work helping companies implement E...

In this episode of Building a Clear, Authentic Brand, I share why clarity is the first and most important pillar of the Clear Authentic Brand Framework. Clarity is the foundation of every strong business and brand strategy—it shapes your marketing, hiring, messaging, and customer experience. Without clarity, you’ll waste time, stall growth, and keep redoing your website, offers, and processes. With it, you can build a brand that at...