Building Brands

A solo-cast with Tim Bouchard, Owner & CEO of Luminus diving into how new privacy restrictions and opt-in settings for device and online platform users are going to affect paid retargeting funnels and how brand building will start to regain traction again as a major strategy consideration for digital marketing.

Alex Keogan, President and Owner at Eaton Brothers shares his story of acquiring Eaton Brothers in 2020 with his partner, what factored into their decision, why they chose to immediately rebrand the company, and the long-term value the rebrand will provide them.

Libby Johnston, Publisher & VP of Media at the National Wood Flooring Association (NWFA) & Hardwood Floors Magazine shares her thoughts on the benefits of having a communications plan, what it entails, and how to enact it. She offers actionable advice on where to get started and how to use your plan moving forward.

Tess Felton, Associate Creative Director at Luminus talks about how building a brand persona and injecting a specific personality, voice, and tone into a company’s marketing communications strategy can help establish trust, lead to sales, and build customer loyalty.

Josh Neuberger - Director of Marketing at Uzin Utz North America talks about how his team dialed up their digital sales interactions when they were forced to adapt during the pandemic and carefully considered how to craft personalized experiences for their customers despite the digital limitations they encountered. The results may surprise you.

Lisa Wood, Owner, Designer at Lisa J Wood Interiors talks about the various elements an interior designer takes into consideration when sourcing a product or material and what manufacturer brands can do to provide value to designers beyond just the aesthetic allure.

Jessica Hickman Fresch, Marketing & Sales Director at Allegheny Mountain Hardwood Flooring talks about her approach to building brand authority through multiple content outlets as a way to reach, educate, and motivate the company’s target audiences.

John Dupra, Co-Founder of Revel Woods talks about Revel’s journey to developing a more modern approach to the digital sales experience of researching and sourcing hardwood floors online. Through creative thinking, research, and even a little failure along the way, Revel was able to create a guided digital experience for their target audience that fully supports their design processes.

A solo-cast with Tim Bouchard, Owner & CEO of Luminus, addressing the mystery that surrounds understanding the value and ROI of branding and strategy. By nature, a strategic engagement is meant to affect future outcomes, so this episode dives into what some of those intangible and even tangible measurable outcomes are along with how to track some of them in order to understand the long-term ROI of branding.

Ryan Menke, SVP of Sales & Marketing at OFS stresses the importance of maintaining and staying true to the brand of a multigenerational company. He points out ways that a family run business can stay objective and avoid tunnel vision throughout its history so that it doesn’t fall behind in the market and continues to meet the needs of its evolving clients and growing team.

Jordan Russin, Co-President of Russin, talks about preserving the legacy of a 50+ year old generational family business as he and his brother sought to modernize and reposition their company’s brand for the new age of digital. He touches on creative ways manufacturers are supporting distributors and retailers and how Russin has made sure that they live up to being resourceful experts in the industry.

Jeff Carlson, Principal at My Resource Library talks about bridging the gap between the A&D community and manufacturers digitally, making designers' lives easier, how to support dealers, and how a strong brand can help elevate the experience with a manufacturer.

Bryce Stuckenschneider, President & CEO of Loftwall, talks about the impact that crafting a differentiated position in the market had on Loftwall’s recent growth surge along with how changing their approach to WHY they do WHAT they do allowed them to deliver complex and rapid solutions for their customers during a pandemic that pushed their team to meet new challenges quickly.

Eric Edelson, Chief Executive Officer of Fireclay Tile talks about Fireclay’s shift from a wholesale distribution model to a direct-to-consumer business model and how taking a very calculated approach to brand strategy helped set the foundation for  building enriched customer experiences that set Fireclay apart in the market and helped grow the company to nearly 20 times the size of where they were before the shift.

A solo-cast with Tim Bouchard, Partner / CEO of Luminus, breaking down the anatomy of a true brand strategy and what makes it so critical to have when approaching conversations and work regarding sales and marketing initiatives for not just building materials companies, but any company or organization.

Christopher Lyon, President of Tournesol Siteworks talks about how Tournesol leveraged growth through a distinct technology that met a budding need in the outdoor market and expanded upon that to reshape how architects, designers, and contractors approached outdoor spaces. From there, he talks about Tournesols path to growth, differentiation in the market, and becoming a go-to partner.

Michael Bustin, Global Chief Growth Officer at Durasein talks about how he and Durasein used brand strategy to differentiate itself as the company entered the American market and what key aspects of the strategy gave Durasein the ability to really connect with its audiences and build a community around the brand allowing it to break through in a commoditized market.

Mitch Lewandowski, Chief Commercial Officer from Brand Technology talks about how to make an impact in the market with a brand new technology by understanding your audiences, understanding their pain points, educating and inspiring them to see greater possibilities in their work. And he even works in a little bit of sales strategy advice.