Building Freedom Podcast

Are you building your business or just stuck in it? In this episode of The Building Freedom Podcast, Randy reveals the six types of builders and remodelers he's seen over the years and how each type impacts your team, growth, and freedom.

Learn why some builders scale with speed and strategy while others stall out in fear and indecision. This episode is your wake-up call to find out where you stand, what’s holding you back, and...

Welcome to a high-impact episode of the Building Freedom Podcast with your host, Randy Stanbury. As we kick off Q3, Randy walks you through a powerful quarterly planning session designed to spark real change in your business - starting today.

In this episode, you’ll learn how to use the Dickens Process to reflect on your wins and losses, identify momentum and sticking points, and create a 90-day action plan aligned with your vision ...

In this episode of The Building Freedom Podcast, Randy Stanbury sits down with custom builder Josh McMahon to unpack the key challenges that keep builders stuck—and how to overcome them. They talk about lead generation, pricing for real profit, building a reliable team, and making the shift from technician to entrepreneur. Josh shares how he launched a million-dollar business by focusing on the right actions and systems, and why wo...

In this episode of The Building Freedom Podcast, Randy Stanbury—founder of 4 Level Coach and veteran business coach—dives into one of the most powerful truths in business: your destiny is shaped by the decisions you make every day.

Randy explores how seemingly small choices—whether it's creating a clear vision, mastering your pricing, investing in systems, or going all-in on software—can have a massive compound effect over time...

In this episode of The Building Freedom Podcast, host Randy Stanbury is joined by mindset coach and 4 Level Coach team member Alison Grimley for a powerful conversation about the mental roadblocks that quietly sabotage growth for custom home builders, remodelers, and trades business owners.

Together, they unpack the psychology behind self-sabotage, scarcity thinking, and hustle guilt — and how these subconscious patterns keep you st...

Randy sits down with Nick and Seth from Home Builder Marketers—two marketing pros helping builders and remodelers across North America build trust, generate consistent leads, and scale smarter.

You’ll learn how they’ve helped clients implement a 365-day follow-up system, use video marketing to establish authority, and automate lead nurturing for long-term success. If you’ve ever felt stuck chasing leads that go cold, this episode is...

In this follow-up to last week’s episode, Randy Stanbury is joined by Megan Peyton of the 4 Level Integrators team to go deeper into what it really takes to generate consistent, high-quality leads — especially when you don’t have the time or budget for expensive marketing campaigns.

Together, they unpack why relying solely on SEO, ads, or word-of-mouth is not enough to scale — and why active, intentional relationship-building is the...

In this episode of The Building Freedom Podcast, Randy Stanbury, founder of 4 Level Coach, dives into a transformational strategy that’s helping builders close more deals and scale faster — the One-to-Many Strategy. Randy shares how building the right relationships with architects, designers, realtors, and other industry pros can unlock a steady stream of high-quality opportunities, without relying solely on unpredictable online ma...

In this powerful episode of the Building Freedom Podcast, Randy Stanbury—founder and lead coach at 4 Level Coach—dives deep into one of the most pivotal concepts for business owners in the custom home building and trades space: the transformational difference between management and leadership.

This episode explores how delegating authority, not just tasks, is the key to building a business with limitless potential. You’ll learn why ...

In this episode of the Building Freedom podcast, guest host Joshua McMahon, co-owner of McMahon Custom Homes, takes the mic while Randy enjoys a well-earned beachside break. Joshua dives deep into the power of scoreboards in business — why they matter, how to use them effectively, and how tracking key metrics can transform your team’s accountability, clarity, and overall performance. 

Drawing from real-world experiences in custom ho...

In this episode of the Building Freedom Podcast, Randy sits down with Jeff and Chantel Ballantyne of Ballantyne Builds to explore how they transformed their business and lives by focusing on systems, structure, and true freedom.

Celebrating their 10-year anniversary in business, the Ballantynes open up about the early struggles of wearing every hat, chasing time, and trying to stay afloat. Through intentional systems, focused quarte...

In this powerful episode of the Building Freedom Podcast, host Randy Stanbury dives deep into the critical importance of systems in building a scalable, profitable construction or remodeling business. Randy shares an actionable 8-step framework to identify and eliminate roadblocks, stop cash leakage, and finally jump off the hamster wheel. 

Learn why “profit before growth” and “systems before people” are the keys to freedom — and ho...

In this episode of the Building Freedom Podcast, host Randy Stanbury kicks off Q2 with a powerful breakdown of the 90-day success system he’s used for over two decades. Discover why traditional goal-setting and long-term business plans fall short, and how shifting your mindset to focus on vision, quarterly planning, and “needle-moving” actions can revolutionize your business. 

Randy walks through the 4LC Dickens Process—past, presen...

In this episode of the Building Freedom Podcast, host Randy Stanbury sits down with Michael Swift, founder of Swift Construction Company, to explore what it takes to build a thriving and scalable construction business. They break down the 10 Reasons Builders & Remodelers Fail to Grow—from pricing mastery and time management to systems, team building, and marketing.

Michael, just starting his business, shares his journey and the ...

In this episode of The Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, discusses the importance of client experience—the key to setting yourself apart in the market. Randy breaks down how businesses can deliver WOW at every stage, from marketing and sales to project execution and post-build follow-up. He emphasizes the importance of core values and company culture in shaping exceptional service and explains...

On this episode of the Building Freedom Podcast, host Randy Stanbury sits down with Jeff Claman of Claman Custom Homes to unpack an incredible journey of transformation and massive action. In less than a year, Jeff went from running everything himself to building a powerhouse team, scaling his business, and even acquiring new companies—all while gaining the freedom he never thought possible. If you're looking for inspiration, ...

In this episode of The Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into The Keep System—a powerful strategy for retaining A players and turning B players into top performers. Losing great team members can be costly, but with the right vision, culture, and development strategies, you can create an environment that inspires, motivates, and fosters growth. 

Randy breaks down 13 key principles to help ...

In this episode of The Building Freedom Podcast, host Randy Stanbury welcomes back Megan Peyton, Success Coach and Head of Integration at 4 Level Coach & 4 Level Integrators. Together, they explore the critical role of systems and software in setting and managing expectations for clients, teams, and trade partners. Learn how leveraging project management tools can eliminate costly mistakes, improve communication, and transform ...

In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down the 2-3-2 of Being Stuck—a common challenge for builders and remodelers. He explores why many struggle to scale their businesses and how financial literacy, business savvy, and strategic systems can drive sustainable growth. With practical insights and actionable steps, this episode helps listeners break free from the hamster...