Building Freedom Podcast
This Elite Podcast is designed for Builders and Remodelers to become Business Savvy Entrepreneurs as they evolve from working IN to ON the business. Every Episode focuses on one of the BIG 5 Challenges: Time, Money, Teams, Systems or the Acquisition Machine of Marketing & Sales, along with 10 Reasons why Builders & Remodelers fail to Grow. If you are grappling with mastering any of the BIG 5 or the 10 reasons, you’ll want to tune in. Led by, Randy Stanbury, a two-time #1 Amazon Bestselling Author, Speaker and Coach, who shares insights gathered from his 29 years as a Serial Entrepreneur, from startups to exiting with industry high multiples. With stake in several Building & Remodeling businesses across the country, Randy has become a leading Growth & Scalability expert in the industry. He’s also the founder of 4 Level Coach, the Premier Coaching Program for Builders and Remodelers seeking the “Ultimate Freedom of Time & Money”. Implementing these insights and strategies correctly might just surprise you by creating a well oiled business machine!
Episodes
In this episode, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #4 of the 10 Reasons Builders and Remodelers Fail to Grow — the lack of pricing mastery.
Randy explains why many builders stay busy but never truly scale, and how understanding your numbers changes everything. Learn how to master markup vs. margin, job costing, and breakeven percentages, and turn project management into a profit center.
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In this episode of the Building Freedom Podcast, host Randy Stanbury, sits down with Joe Crisara, America’s Service Sales Coach and founder of Service MVP. Together, they explore how contractors and remodelers can shift from simply selling projects to creating powerful human connections that build trust, loyalty, and long-term success.
Joe introduces his “magic moments” concept—how recognizing your clients’ victories and c...
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, breaks down Reason #3 builders and remodelers fail to grow — lack of financial literacy.
Randy explains why revenue is vanity and profit is sanity, and how becoming percentage-centric changes everything. Learn how understanding your 12 critical numbers turns daily decisions into profit, helps you price with confidence, and build...
In this episode of the Building Freedom Podcast, host Randy Stanbury, founder of 4 Level Coach, dives into Reason #2 why Builders and Remodelers fail to grow: the lack of business savvy. Building on last week’s discussion on vision, Randy unpacks what it really means to transition from being a skilled contractor to an entrepreneurial leader. He shares practical insights on developing business acumen, the importance of mentorship, f...
In this episode of the Building Freedom Podcast, host Randy Stanbury, kicks off a brand-new series diving into the 10 Reasons Why Builders & Remodelers Fail to Grow. Randy shares exciting news about the launch of the 4 Level Coach book series on Audible including The 10 Reasons Why Builders Remodelers Fail to Grow, The Elite Builders Sales System, and Pricing Mastery Simplified.
Today’s focus is Reason #1: Lack of a Clear Vision...
On this episode of Building Freedom, host Randy Stanbury, founder of 4 Level Coach, dives into the transition from builder, remodeler, or contractor to true entrepreneurial leader. Drawing from a recent panel with industry experts, Randy breaks down 10 key transitions—from doer to creator, projects to processes, and short-term grind to long-term vision—that unlock growth, scalability, and true freedom in your business.
If you like w...
On this episode of the Building Freedom podcast, Randy is joined by Rahul Pereira, Marketing Director at 4 Level Coach, to unpack why so many business owners end up overspending and frustrated with marketing. With 15+ years of experience and a data-driven mindset, Rahul explains the top 10 reasons marketing fails, from unclear goals and vanity metrics to expecting instant results or mistaking marketing for sales.
They also...
In this episode of the Building Freedom Podcast, Randy uncovers the hidden truth about in-house labor and why so many builders lose money trying to keep their own teams busy. He shares how to shift your mindset, treat in-house crews like a separate business with their own P&L, and bid work as if you were hiring a subcontractor. You’ll learn how to avoid the trap of filling schedule gaps with unprofitable work, simplify your ope...
In this episode of the Building Freedom Podcast, host Randy Stanbury, shares insights from a recent JobTread webinar on one of the most important shifts for builders, remodelers, and contractors: learning how to get out of your own way. Through the story of Dave, a talented custom home builder who spent nine years stuck at a $5M ceiling, Randy unpacks the misconceptions, blind spots, and roadblocks that keep business owners overwhe...
In this episode of the Building Freedom Podcast, guest host Josh McMahon welcomes back SOP specialist Jeremy Belleau to share how the right systems can unlock growth and efficiency in your business. They dive into creating SOPs for where you want to be, not just where you are now, plus why “SOPs between SOPs” are critical for smooth handoffs.
You’ll hear how breaking big roles into focused functions, treating teammates like interna...
In this episode of the Building Freedom Podcast, guest host Josh McMahon talks with 4 Level Coach Success Coach Jeremy Belleau about navigating change and building effective SOPs. They explore why most people resist change, how to earn genuine and lasting team buy-in, and the owner’s critical role in driving and sustaining transformation.
Josh and Jeremy share practical strategies on creating a culture of accountability, engaging y...
In this episode of the Building Freedom Podcast, Randy Stanbury shares the 7 most common growth killers that keep builders and remodelers stuck in survival mode. From being the bottleneck in your own business to hiring too late, dealing with chaos on the job site, and lacking financial clarity, these issues are holding you back.
You’ll learn how these problems compound, why they’re blocking your scalability and profitability, and wh...
In this episode of the Building Freedom Podcast, host Randy Stanbury dives into what it takes to build exceptional relationships with your subtrade partners. Are your subs truly treated as part of your team or just a means to an end? Randy challenges you to reflect, scorecard your approach, and implement powerful onboarding systems that create alignment, accountability, and long-term success.
From setting expectations and minimum s...
In this episode of the Building Freedom Podcast, host Randy Stanbury breaks down what it really takes to prepare your business for a high-value exit, even if selling feels years away. Randy shares real-world insights on how to grow your valuation, boost EBITDA, and build a business that runs without you.
Discover the T.E.A.M. method (Transfer, Elevate, Automate, Multiply), the importance of leadership structure, financial consistenc...
Are you building your business or just stuck in it? In this episode of The Building Freedom Podcast, Randy reveals the six types of builders and remodelers he's seen over the years and how each type impacts your team, growth, and freedom.
Learn why some builders scale with speed and strategy while others stall out in fear and indecision. This episode is your wake-up call to find out where you stand, what’s holding you back, and...
Welcome to a high-impact episode of the Building Freedom Podcast with your host, Randy Stanbury. As we kick off Q3, Randy walks you through a powerful quarterly planning session designed to spark real change in your business - starting today.
In this episode, you’ll learn how to use the Dickens Process to reflect on your wins and losses, identify momentum and sticking points, and create a 90-day action plan aligned with your vision ...
In this episode of The Building Freedom Podcast, Randy Stanbury sits down with custom builder Josh McMahon to unpack the key challenges that keep builders stuck—and how to overcome them. They talk about lead generation, pricing for real profit, building a reliable team, and making the shift from technician to entrepreneur. Josh shares how he launched a million-dollar business by focusing on the right actions and systems, and why wo...
In this episode of The Building Freedom Podcast, Randy Stanbury—founder of 4 Level Coach and veteran business coach—dives into one of the most powerful truths in business: your destiny is shaped by the decisions you make every day.
Randy explores how seemingly small choices—whether it's creating a clear vision, mastering your pricing, investing in systems, or going all-in on software—can have a massive compound effect over time...
In this episode of The Building Freedom Podcast, host Randy Stanbury is joined by mindset coach and 4 Level Coach team member Alison Grimley for a powerful conversation about the mental roadblocks that quietly sabotage growth for custom home builders, remodelers, and trades business owners.
Together, they unpack the psychology behind self-sabotage, scarcity thinking, and hustle guilt — and how these subconscious patterns keep you st...
Randy sits down with Nick and Seth from Home Builder Marketers—two marketing pros helping builders and remodelers across North America build trust, generate consistent leads, and scale smarter.
You’ll learn how they’ve helped clients implement a 365-day follow-up system, use video marketing to establish authority, and automate lead nurturing for long-term success. If you’ve ever felt stuck chasing leads that go cold, this episode is...
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