Episode 39: Combining Humility & Accuracy with Danielle and Matt Noyes

In this episode of Building Interest, Greg is joined by Matt and Danielle Noyes, the Co-Founders of One Degree Outside, a brand new weather app hitting New England. The duo have over 40 years of combined meteorology experience where they've delivered over 200,000 weather broadcasts. They chat with Greg about their love of weather, live broadcast mishaps, and how they share their love of STEM with their community.

Episode Transcript

Greg Farber (00:00):
Whether you're seeking inspiration, wisdom or a

(00:02):
fresh perspective on leadershipand entrepreneurship, the
Building Interest podcast hasyou covered together. We explore
the successes of groundbreakingleaders, the triumphs challenges
and invaluable lessons theylearn along the way. Our
discussions go beyond strategicdecision making and delve into
the personal hobbies andpassions that keep these leaders
inspired and grounded in theirwork. I'm your host. Greg
Farber, let's jump right in.
Today's episode is a special onefor us. We're joined by a

(00:24):
husband and wife duo known asthe power couple of weather here
in New England, together, theyhave delivered more than 200,000
meteorology broadcasts, and in2024 co founded and launched
their own weather company, OneDegree Outside. With a combined
40 years of experience in themeteorology space. I am super
excited to welcome Matt andDanielle Noyes to the Building

(00:44):
Interest podcast.

Matt Noyes (00:46):
Thank you very much.
We're thrilled to be here.
Thanks for having us, Greg.

Greg Farber (00:49):
Oh, super exciting.
This is a new topic for us. Thisis a new direction. We've never
covered the weather on ourpodcast before, although it's
not going to be accurate, by thetime we put this out, the
weather will have changed.

Matt Noyes (01:01):
We'll find out whether we were right or wrong
if you ask us for forecasts.

Greg Farber (01:04):
There you go.
What's it look like outside?

Matt Noyes (01:05):
Yeah, right.

Greg Farber (01:06):
So let's, let's start this by going back a
little bit to when you wereyounger. Was weather always your
dream? Was that always somethingthat you were interested in? Or
how did you get sort of thespark to jump into weather?

Danielle Noyes (01:18):
So I will say, I blame my family, my
grandparents, my parents, werealways, like, a little obsessed
with the weather. So as a child,I grew up, like, interested in
it because of them. That beingsaid, once I was hooked on it,
like when I was probably seven,last hurricane that hit New
England, Hurricane Bob, that waswhen something really clicked

(01:38):
for me. I feel like, as a sevenyear old, I was like, Wait, we
can get hurricanes, you know,here in New England. So living
in Weymouth, which is south ofBoston, I said to my parents,
can we go to the beach? And theysaid, Sure. So they took my
sister and I in the car. We wentdown to West Augusta beach, I
will. They didn't let us get outof the car. But I remember
seeing like the power of MotherNature, the waves, the wind
blowing, and that was kind of itfor me. I loved weather, loved

(02:01):
thunderstorms, loved watchingthe Weather Channel, which we
didn't have cable growing up. Sowhen I went to my friends
houses, that's where I said, Canwe watch the Weather Channel?

Greg Farber (02:08):
And you were you weren't scared at all? You were
just fascinated.

Danielle Noyes (02:11):
No, always fascinated by it.

Matt Noyes (02:12):
And we had a similar kind of start with our love for
weather.

Greg Farber (02:15):
Were you on the beach too, in a different car

Matt Noyes (02:17):
No, I was actually growing up in Haverhill, which
that day?
is very much not on the beach,but near the Merrimack River.
And so for me, it was ahurricane too. But being five
years older than Danielle, itwas Hurricane Gloria, which came
exactly about what, six yearssooner. I guess 1985 is when we
got hurricane Gloria. I justthought it was the most amazing,
awesome, powerful thing to watchmy dad's apple tree split in

(02:37):
half. Our driveway washed out.
We had no power for like, 11days out of that, it was
incredible stuff. But if you hadasked me, then, was I gonna have
our own weather company sometimein the future, I would have told
you absolutely not. Weather'sjust something cool to look at.
You know, at the time.

Greg Farber (02:52):
Now, did you have, like, role models or idols on TV
or something that you sort offollowed as you were developing
this passion for weather? I knowyou said you said you didn't
have the Weather Channel, butmaybe later on?

Danielle Noyes (03:03):
So later on. So I feel like Mish Michaels was
one of the meteorologists that Ialways looked up to, because she
was one of the only femalemeteorologists at the time that
was on TV. That being said,anybody that was on The Weather
Channel when I went to myfriends houses, I thought that's
really cool, because they wereout in these storms in different
parts of the country. MishMichaels, though, was definitely
one of my role models growingup.

Matt Noyes (03:22):
And you know, our role models came within the same
weather center, if you talkabout professional role models.
So when I was growing up, Ididn't want to be meteorologist.
If you had asked Middle School,Matt, are you going to be a
meteorologist someday, I wouldhave said, No, I like the
weather. If you'd asked HighSchool, Matt,

Greg Farber (03:34):
What'd you want to be?

Matt Noyes (03:35):
I wanted to be a State Trooper like my dad, or I
wanted to be a doctor. When Iwent off to high school, I had
decided I had settled okay, Iknow I want to be a doctor. That
was that was it right? In fact,there's even a journal entry
from my sophomore year where youhad to write about what you're
going to be. And I said, I lovethe weather. It's a great hobby,
but it'll never be my career. Iwill never make that my job. And
it was probably sometime aroundjunior to senior year of high

(03:59):
school that I started thinking,Wait a minute, I could actually
make my hobby my job. I couldhave fun every day and get paid
to have fun every day. It hadnever occurred to me. I had just
grown up thinking that your jobis your job, and what you enjoy
in life is something totallyseparate. And it was in that
moment toward the end of highschool that I said, this could
be incredible if I could make myhobby my job. And that's where I

(04:20):
decided, no, I'm gonna makeweather my living my life, you
know, yeah, but Harvey Leonardwas my role model. He when I
sent a letter out to all thestations at the time, and there
were fewer than than there arenow in Boston, I heard back from
all three of the major stations.
Two of them said, Sorry, wedon't take high school kids come
back when you're in college.

(04:40):
Harvey said, Sorry, we don'ttake high school kids. Come back
when you're college, but wait. Iwant you to come into the
station. Come in with yourparents. I'll show you around.
We can spend the day together.
And so then he when I went offto college, followed me there in
terms of sending me an email, Isee that you're studying
meteorology. I'm so proud ofyou. Do you still want that
internship? Justice? Super,super nice. That's always been
my role model since then.

Greg Farber (05:04):
Now, Danielle, You briefly mentioned there they're
going out and standing in thestorm and doing the reporting
and everything. Have either ofyou ever been assigned to that
where you go out and you standin the storm?

Danielle Noyes (05:13):
A few times, I was on the South Shore. One in
particular I remember was inScituate when we had a
nor'easter coming in. I think itwas back in 2015 because I had
just gone to Channel Four, andthere was like a moderate
coastal flooding event, and wehad to sleep over at one of the
like little houses that wasliterally right on the coast.

Greg Farber (05:31):
Not like in a concrete hotel three floors up.
Down, right on the coast, in ahouse that's gonna wash away.

Danielle Noyes (05:35):
No. Like a little bed and breakfast. And I
was in this room, and I rememberthe whole house was like shaking
through the overnight as thewaves were crashing in. We
actually ended up having to moveour vehicles like the next day
back because when the high tidewas coming in. But that night, I
didn't sleep too much becausethe wind was blowing the whole
building.

Matt Noyes (05:51):
Then you went on to find out from her and from other
folks that that's like, that'severyday life for anyone that
lives right there at the beach.

Danielle Noyes (05:58):
100% anytime they have that that's just
regular.

Greg Farber (06:00):
It's just how they live it,

Danielle Noyes (06:01):
Yeah, exactly.

Greg Farber (06:02):
The price you pay for living in that location.

Matt Noyes (06:03):
That's exactly it's beautiful, though. Yeah, right,
it's beautiful. Yeah, for me, mydays of standing out in the
storms ended really early in mycareer here in Boston. I came,
and it wasn't long before I wasin front of the weather. The
weather maps all the time, butthe Merrimack River floods of
2005 I actually went out down tothe river and actually went out
with some of the crews that weremaking these rescues, house to

(06:24):
house, and was on board some ofthe big flatbed trucks. They
went and pulled people out ofthe the apartments and and
really, that's because I'm aMerrimack Valley guy. So it was,
it was folks that I knew thatwere out there doing the work
and making the rescues. So Iwent down there and I gave him
some briefings on the river. Wasout there with him for that.
That might have been the lasttime I think that I was actually
out on location, so to speak,during a storm. The rest of it,
I was always in the weathercenter.

Greg Farber (06:44):
That's kind of exciting, and sounds terrifying,
but also really exciting and agreat way to contribute to the
community, right? If you knowit, you know how to give them
advice.

Matt Noyes (06:52):
That's it. That's been kind of a big thing for
both of us lifelong from aroundhere, you know.

Greg Farber (06:56):
So now, back in the studio for a little bit, as
you're building your careers.
Now, I've heard, and I can onlyimagine that broadcast
meteorology, and I'm going tomess that word up 100 times.

Matt Noyes (07:04):
It's all right.
Everybody does.

Greg Farber (07:05):
Can really be a very high pressure environment.
In other words, I'm suresomething goes wrong sometimes.
So I'm wondering, kind of, asyou're building your careers,
and you're new to this, andyou're kind of making your name
here in the Boston scene, do youhave any memorable moments or
funny stories you can sharewhere you know, yeah, it just
did not work the way that it wassupposed to.

Danielle Noyes (07:26):
I can think of many turning a microphone off
just for a second when you'reeither going to the bathroom or
doing something, and then goback in the studio. Your
microphones off, dropping theclicker,

Matt Noyes (07:37):
Oh, sure. Doing that live on air.

Greg Farber (07:40):
So you control your own stuff?

Danielle Noyes (07:41):
Yes, so you drop the clicker. Oh, hold on. A
second. Gonna pick that up.

Matt Noyes (07:45):
Didn't you have one where you had a fly that was
flying around that go kind ofalmost viral?

Danielle Noyes (07:49):
That was really bad.

Greg Farber (07:50):
Yeah, sounds like a fun one.

Danielle Noyes (07:51):
It was, I don't like bugs, but there was a fly
while I was doing a live weathercast. It came right in my
forehead, and I actually went'aaah' and kind moved out of the
way and it ended up being onYouTube,

Matt Noyes (08:02):
You've had a lot of fun moments like that.

Danielle Noyes (08:04):
You have too, remember that, you have to
remember that time you dancedon, you did like,

Matt Noyes (08:09):
We used to have some fun stuff. When I was on the
morning show, we would have alot of fun with, you know, we
did dance off on Fridays. Thatwas a good time years ago. I'm
thinking of the time that I was,I was new in the business, all
right? I was, I was onlyprobably 21, 22 and I was
talking about how the jet streamwas going to shift south. The
problem was, when I set it onair, the F in shift didn't come
out. And so then I mortified,and I'm like, oh no, oh, folks,

(08:33):
folks, I am so sorry. I did notmean to say that, what I'm what
I and now I'm so nervous, and Igo, what I meant to say, was the
jet streams gonna and I did itagain. No, no, wait, no, no,
it's gonna move south. It'sgonna move south. So that was my
first and only swear, yeah.

Greg Farber (08:50):
Move is a good word. Which was kind of gonna be
the follow up to where I wasgoing with that question. How
did that help you overcome sortof obstacles and roadblocks.
And, I mean, looking at you guysnow, you're so comfortable and
so casual, like, I feel like, ifyou did that now, you would just
roll right on. Is that just amatter of time?

Unknown (09:11):
No, you know, you bring up a really great point. And
this, and this ties into ourbusiness One Degree Outside too,
right? Because you have to makethis this acceptance. I was
always a perfectionist. I mean,I grew up the son of a state
trooper and a school teacher,right? And so they were very you
know, there was right and it waswrong, and I was a
perfectionist. I wanted to doeverything right. Going into
meteorology, being aperfectionist is a really bad

(09:32):
choice, but it can also be areally liberating choice if you
let it so in those moments ofthe jet stream, doing whatever
it was South right at the sametime, you realize that you're
not going to be perfect. You'renot going to speak perfectly
every time, you're not going toforecast perfectly every time.
And that's life, and that'slife. No matter what we do,

Greg Farber (09:51):
It doesn't matter.

Unknown (09:52):
That's it. That's it.
You move past it. So for me,those type of experiences were
really liberating in that Idiscovered early on, which would
go to be things like, youforecast an inch and a half of
snow and you get 13 inches.
Happened to me in upstate NewYork one time. But you realize
you have to let yourself off thehook every now and again, or you
got to drive yourself crazy.

Greg Farber (10:11):
And we'll get into some of the more details. I'm
assuming if the model tells youan inch and a half, what else
are you supposed to do?

Matt Noyes (10:17):
Well, we can talk about that. We can talk about
that.

Greg Farber (10:19):
You can't just imagine it's going to be 13
inches randomly.

Matt Noyes (10:22):
Pretty true.

Danielle Noyes (10:23):
Yeah, definitely. I would say it
helped me develop thick skintoo, when I first started.
Similarly, when I first, youknow, the first couple years, I
was on air, I had clammy hands.
And you remember this, everytime I was nervous, I was
fumbling words as well. Andpeople write in, you know, and
say stuff about that, but, andat first was like, oh, no, they
really, you know, they care. I'mgetting all these emails. I need
to change this, this, and itjust makes you think like you're

(10:44):
human. You make mistakes too.
It's a learning process, andmaybe don't care as much about
what others think. And helps youin that respect, in terms of
developing thick skin and justmoving forward.

Matt Noyes (10:57):
How are your hands now? They claim me? No, you're
doing great, awesome.

Greg Farber (11:05):
So let's, let's come to One Degree Outside,
sure. So I got to start with thename. Is there a specific
backstory to this, or is it justthat, conveniently, 75 Degrees
Outside and Sunny was alreadytaken.

Matt Noyes (11:17):
No, you are. You're right on the money with thinking
there's something behind it,because there absolutely is
right. So really, the thoughtprocess behind this is that we
are going to tell you that weare going to be as accurate as
anyone's going to be, and wemean that, right? And we have
the numbers to back it up, butwe also are really honest about
the fact that you're never goingto be perfect all the time in
weather, sometimes you're goingto be one degree outside, right?

(11:37):
So that was a part.

Greg Farber (11:38):
That's what it is that was not outside, it's
outside.

Matt Noyes (11:42):
It's combining humility with accuracy, saying,
Yeah, we're going to beaccurate, but we're humble
enough to say we're not going tobe dead on every single time,
right? Because nobody is theoutside part does play into it,
though, because a lot of people,what are we appealing to right?

Danielle Noyes (11:57):
People who are outside all the time? Right here
in New England, I feel like alot of people you know, are
obsessed and really love theweather, and it revolves around
our daily lives, no matter whatseason we're outside skiing or
we're planting, or we're goingto the beach or, you know, it
really,

Greg Farber (12:11):
Weather here doesn't seem to stop people from
doing what they want to do. Theyjust, they're just part of it.

Danielle Noyes (12:15):
So that's the outside part of that.

Matt Noyes (12:16):
That's right. And you know, I'd love to say that
we thought of it all on our own.
We have three great businessadvisors. One of them is Larry
Galco, has a company brand newday. And so his whole thing is
about branding. And so he wasgreat at guiding and leading our
discussion about, okay, so wheredo you want to be? What do you
want to convey? We would answerthose questions. And then we
kind of all together, landed on,well, this kind of conveys all
those things, and it seems to betaking off. People seem to

(12:37):
really love the name.

Greg Farber (12:39):
Yeah, I love it.
I'm glad, and I'm glad I asked,because I didn't, I mean, I
thought it was just a referenceto temperature. I did not
realize that there was also thishumility data aspect. Now, what
made you want to go off and dothis on your own in the first
place? Or can you say?

Matt Noyes (12:56):
Oh, no, we certainly, I know. Look, it's, I

Greg Farber (12:56):
Oh everyone's on their apps now, or whatever
only look at Danielle and smilebecause she's, she's been, been
wonderful about kind of 100%coming on board and being a part
of this, you know, and at thesame time, though, in the
beginning, it was kind of, youknow, I was at the height of my
career at NBC, and NECN, I'dbeen there for 22 years. 25 in

(13:16):
broadcast, things were goinggreat. But the interesting thing
was that Greg back in 2023 therewas a YouGov poll that came out
that showed that for the firsttime, only 47% were getting
their weather from local news.
And the reason that's importantis because the first time ever
in history, else. Okay.

Matt Noyes (13:34):
Never before had less than half turned to local

Danielle Noyes (13:35):
Let's do it.
YOLO. Now's the time.
television news. So I said,Look, we're at this interesting
crossroads, right? We can, Icould ride this into the sunset
and have a nice, comfortable endof the career, and that'd be
great. That's just not what Ialways love to do. I always love

Matt Noyes (13:46):
That's right. That's right. You kept freelancing for
to be on the cutting edge. Andso, you know, while I cherish
a while longer on television andradio. You're still on WBUR and
all of my years in television,it was absolutely beautiful, and
they're still serving atremendously important need. At
the same time, I said, if folksare going digital, and these are
the people who helped me buildmy career and my life, it seemed
like the right thing to do, totry something, to be on the

(14:08):
cutting edge. And so I thinkthis is the time to do it. And
Danielle is tremendouslysupportive in almost anything
and everything, but particularlywhen it comes to the crazy,
imaginative ideas. And so yousaid, Yeah, let's do it.
all that, right, but, butreally, within the last few

(14:30):
months, you've gotten 100% onboard with this too and we're
charging forward.

Greg Farber (14:35):
Awesome. Now, what have you learned as
entrepreneurs, kind of, alongthe way?

Danielle Noyes (14:42):
I was gonna say it's, it's a balancing act,
right? So we wear many hats as abootstrapped startup, you know,
there are unique challenges. ButI would just say, for me
personally, it's balancing itall. We have three kids. So on
top of that, trying to figureout, you know, who's getting the
kids today, who's taking themto. You know, we pack in the
lunch box. Oh, someone's sickthis week. Balancing the family

(15:04):
and the business has beenprobably one of the most
challenging parts for me.

Greg Farber (15:08):
You're not, you're not just the CEO and the data
guy and the janitor. You're alsothe parents.

Danielle Noyes (15:13):
Exactly.

Matt Noyes (15:13):
That's right. You know that you put it perfectly.
I mean, that, that I think, isthe biggest challenge for us is
that when you know when, when akid, when a kid is sick, you
just lost 50% of your workforce,right, right? So it's like it's
so the the nice thing is,neither one of us ever had a
problem with work ethic. Neitherone of us had a problem
complaining about the fact thatwe had too much workload. We
just take it on and do it. Sofor us to carry load for each

(15:34):
other is not really that big ofa of a change.

Danielle Noyes (15:37):
Well it's easy when you have a teammate like
him.

Greg Farber (15:39):
Do you have a little bit more flexibility and
that you're not tied to a studioschedule?

Danielle Noyes (15:43):
100%

Greg Farber (15:43):
Even though, I mean, the weather still has to
be predicted when it's happeningyou can't just take a whole day
off.

Matt Noyes (15:48):
That's right. No, exactly, right. And so you know,
for example, coming here to seeyou today, we made sure that we
got our videos out before wecame in, right? But one of the
things that, for me has beenreally liberating is when you
have a day that's quiet withsunshine, right? We can focus on
business building after we takecare of the weather. So we're
not still doing 30 or 40 weathercasts in a row all morning into

(16:08):
the afternoon on a quiet day,it's all right, here's your
weather. You've got it. We'llmove on. You know.

Greg Farber (16:13):
So you always have something you can use to build
forward.

Matt Noyes (16:17):
That's right, exactly. So again, to being on
the cutting edge, to movingforward. It's nice to have that
ability to do that, instead ofjust be caught in the loop again
and again, same thing over andover.

Greg Farber (16:29):
After a bit of a rough start today, it's turning
out to be a sunny day. So what'snext for One Degree Outside?
What are you gonna be working onthis afternoon?

Matt Noyes (16:35):
Oh, that's great question. So look, you know,
we've got basically two prongsin our business. One is the part
that you see, the public facingpart, that is where we have our
app and our website and all ofour videos that go out on the
YouTube channel and all that,

Greg Farber (16:48):
And anybody can access those?

Matt Noyes (16:49):
That's it, yeah, and with this being, you know,
there's a lot of, I know folksthat really follow you guys who
are looking at kind of thebusiness angle of things and

Danielle Noyes (16:54):
100%. We've been saving most of our clients, 41%
growth of business, etc. So it'simportant to say that one of the
first questions we always getis, so what's your business
model with this? Because the appis totally free, right? So, so
how do you make money and how doyou survive? So the answer
through that is for the app sideof it, the public facing side.
It's about partnerships andsponsorships. So you will see,

(17:15):
for example, various greatpartners that show up through
the app. Crack X, which is NewEngland, waterproofing, actually
has a great advertisement on ourradar page, and we're really
happy to be partnered with them.
We are the official weather appof Boston Duck Tours for this
year, so you should, beforelong, see the One Degree Outside
duck boat rolling around town,believe it or not. And so we're
happy to provide them withoperational forecasts each day,

(17:35):
and you'll see their their logowhen you launch the app at the
beginning of the day. But theother prong of our business is
private forecasts for clients,right? So these are folks and
companies and businesses andcollege campuses and
organizations who are losingmoney on bad weather forecasts.
And we look at this and say,there's an opportunity here to
make a big difference, and we'vebeen doing that. Haven't we?

(18:01):
on average.

Matt Noyes (18:02):
That's the average savings over their previous
weather providers.

Greg Farber (18:04):
Compared to not, not to trash the mainstream
media, but watching the Morningforecast on TV, you're providing
something that's more what isit? Granular?

Danielle Noyes (18:13):
Specific, you know, for whatever client we
have, it's very pinpoint, right?
So it's like a littlemicroclimate, so it's not a more
general, you know, all of theregion forecast we are
pinpointing to the exact spotand the exact needs of our
client.

Greg Farber (18:26):
So if they're in Acton versus in Auburn, they're
getting totally differentpoints from you.

Matt Noyes (18:30):
Totally different.
You say, Well, can't you do thatwith an app? Yes, our app does
that as a matter of fact. Infact, we've met with folks who
are thinking about, Oh, would Ilike to hire you? We show them
what we have in the app, andthey go, Well, I can just get
that for free. And we say youcan, but what we do to take it
to the next level is we have ourwe call it the One Degree
Outside forecast engine, butbasically we have our own
proprietary data that we've

Greg Farber (18:50):
Drivers and equipment and salt, who knows
built on top of that. We'redoing post processing, and we do
use AI in that process, but theway that we use it is to fine
tune and tailor exactly to thelocation. So let's say you're on
the east side of a hill and yourweather is always different than
the west side of the hill. We'vegot you covered. You get that
kind of improvement. So when wesay that 41% savings, that's
that's not over not havingweather, that's over their

(19:12):
previous weather provider, whichis usually one of these major
national companies, we're ableto save them 40% over that,
which when you talk aboutmunicipalities with $1.2 $1.4
what else.
million budgets.

Matt Noyes (19:26):
So that's actually when folks will ask, What's your
business model? That's thesecret sauce. Just so, you know
that's happening in the wholeother problem. You don't see
that in the app.

Greg Farber (19:34):
So something you just said leads me perfectly
into the next question.
Actually, this question is frommy daughter. Oh, she likes to
listen to the podcast here andthere.

Matt Noyes (19:42):
Oh that's great!

Greg Farber (19:42):
And I mentioned her,

Matt Noyes (19:43):
What's her name?

Greg Farber (19:43):
Avery,

Danielle Noyes (19:44):
Hi, Avery,

Matt Noyes (19:44):
Hi Avery! That's awesome.

Greg Farber (19:46):
And I mentioned to her that you guys were coming in
today. And so she really wantedto know how long it actually
takes to create a forecast. Andthen sort of the follow up to
that is, is there a fundamentaldifference in the underlying
data that you use now versuswhat you had on TV before, and
you already kind of answeredthat you have a repertory model.

Matt Noyes (20:05):
This is great! How old's Avery?

Greg Farber (20:07):
She's gonna be 11.

Danielle Noyes (20:07):
She's hired.

Matt Noyes (20:08):
This is an amazing question from an almost 11 year
old.

Greg Farber (20:10):
Do you intern middle schoolers?

Matt Noyes (20:13):
Hold on, let me give the answer. We don't do
internships, but you can come onin and take a tour, and we'll be
having to show you all aroundthe studio. That's right? No,
I'll let you take that first.

Greg Farber (20:21):
But yeah, how long it takes to create a forecast.
If you have to have one outevery single day,

Danielle Noyes (20:25):
I would say it depends right on what we're
forecasting. So there is adifference between if we're
making a forecast specificallyfor a client or if we're doing
something like a monthlyforecast. The length of time
varies depending on what you'redoing.

Greg Farber (20:38):
I wasn't even thinking of monthly forecasting.

Matt Noyes (20:41):
Oh yeah, so one of the things you have to keep in
mind too is that we're alreadymaking a forecast for all of New
England in the Northeast for thevideos, right? So that's going
to take couple of hours rightout of the gate to answer the
question directly for Avery andthen when you're going to fine
tune that for private partners,that's going to be more of a
kind of a fine tune process thatwe bring in the AI for. So

(21:02):
that's going to be honestlyshorter, because we've already
entered the human made forecast,that took a few hours to build.

Greg Farber (21:07):
And then you're tweaking that exact fine tuning.

Matt Noyes (21:10):
That's right. The question that Avery asked about
our data is a really great one,too. So yes, when we were
working at TV stations, you havethe general forecast data that
either comes from the Americangovernment and the
supercomputers there, theEuropean government, the
Canadian government, right? Whatwe're doing is we're actually
taking in over 120 differentpieces of data from across the
world, and then we're figuringout which ones are performing

(21:32):
best and worst. And we take theworst performing out, we put the
best performing in, so we canget the best solution. That's
what we call our One DegreeOutside prediction system. And
then from there, we can make ourforecast, put it into the
forecast engine, and really getdown, kind of drill down from
there.

Greg Farber (21:45):
It's fascinating.

Danielle Noyes (21:46):
To Avery's point there is so much data, so this
is the best way to be able topick and choose what's best.

Matt Noyes (21:52):
That's right. This is a continuation of it always
drove me crazy, and you'll stillsee it when you'll see, you
know, on TV, or you'll see onthe internet. Well, the American
model says this, oh, it made myhead want to explode, and I
never did it, because there arehundreds of different varieties
and versions of computerforecast models that are out
there. It isn't just one forAmerican right for Europe. So

(22:15):
why make it seem that simple? Ifit's not right? So we try to
take it, bring everythingtogether, and then boil it down
to something that's mostspecific.

Greg Farber (22:23):
So I sort of threatened before we got started
that I would math nerd out for amoment.

Matt Noyes (22:27):
I love this.

Danielle Noyes (22:28):
Please do.

Greg Farber (22:29):
So, so I studied, actually, a bit of chaos theory,
which, for the listeners, is abranch of math that sort of
explores this idea of sensitivedependence on initial
conditions, in other words, thatin a chaotic system, even one
small change could greatlyimpact something else. And I
think an example of that thatmight ring true for a lot of

(22:50):
people is you're trying to driveto work, or even you're just
trying to leave your house.
Maybe there was an accident onthe interstate. Now everybody's
gotten off the interstate, andnow they've all found your
little sides. There's a trafficjam in front of your house, and
you have no idea why, becausethis one incident over here
caused this traffic jam on yourstreet.

Matt Noyes (23:08):
That's a great analogy. I might have to steal
it down the line. I'll give youcredit when I do.

Greg Farber (23:11):
Take it! So I guess the question for me is with
weather, which is literally aglobal, chaotic, dynamic system,
how do you even approachforecasting where you know that
even the slightest shift in oneof these variables in one of the
many models that you're lookingat could have such drastic
differences, like you mentioned,the one and a half to the 13

(23:31):
inches of snow.

Matt Noyes (23:32):
Love this question.
So do you want to take you wantme to start out with it?

Danielle Noyes (23:34):
Well, all I will say is that when I go to visit
schools, I say to the kids,imagine you have like this
little bundle of air, and youjust go and you blow it, and
it's already across the room.
Put that on a global scale, andimagine how it impacts weather.
It's pretty fascinating. How fartechnology has come. That's all
I'll say on that.

Matt Noyes (23:50):
Yeah, I think that's a great way to look at it. I
mean, you know, I look at thefact that we are in this, this
spot in society right now, whereit's amazing. You see it on

Greg Farber (23:59):
Which gives you less day to day intel?
social media all the time, thatwe question science, right? And
we question science and say,well, but is it really because
of this? Right? So here's theamazing thing about whether that
a lot of people don't realizethe laws of physics are the laws
of physics. So when, when I talkabout how we pull in 120
different pieces of data, it'simportant to note, that doesn't
mean that those 120 plusdifferent solutions are coming

(24:21):
from different physicsequations. Physics is physics.
There are laws that governscience that doesn't change. So
you say, Well, then why is theforecast wrong? So much right?
Because of exactly what you'retalking about, those 120
different solutions comebecause, if you tweak the
initial condition just a littlebit, that can change the outcome
dramatically. When you get fiveor 10 days down the line where

(24:43):
we're really seeing this andyou're going to see worse
forecasts in the short term. Andthe reason I say that is because
without in any way, shape orform, getting political with the
fact that funding and staffinghas gone down now, with regard
to some of the National Oceanicand Atmospheric Administration,
there are fewer weather balloonsthat are getting launched

Matt Noyes (25:01):
Absolutely. In New England no longer. First, we had
significantly fewer.
Chatham, the weather balloonsite out of Chatham got eroded
due to beach erosion, never gotreplaced. Then we had Gray
Maine, just had to discontinuetheir weather balloons. So what
this means is to cover all ofNew England. There's a weather
balloon out of Albany and aweather balloon out of Caribou

(25:22):
Maine, up in the northern tip ofMaine. That's it. That's your
New England.

Greg Farber (25:26):
And that's supposed to cover Boston?

Matt Noyes (25:27):
That's everything in between is not sampled in the
atmosphere. So the reason thatbecomes important is because of
your chaos theory.

Greg Farber (25:33):
Hold on a second, sampled in the atmosphere? What
is being sampled up there?

Matt Noyes (25:36):
Great. So you have a weather balloon,

Greg Farber (25:38):
I hope you don't have anywhere to go, because
this is fascinating.

Matt Noyes (25:39):
No, I'm glad you like it haha. You have a weather

Greg Farber (25:40):
So when you guys make your first billion to reach
you launch it up as it goes up.
There's an electronic package onthere that's recording
temperature, humidity,barometric pressure, everything
you need to know about thea critical mass. How many of
these balloons would youatmosphere, wind speed,
direction, as it as it goes up.
And it goes up until thatballoon pops, which is basically
personally want to have inlaunch over New England to
up into the stratosphere, allright, and then it comes back

(26:01):
down. And by the way, the wholeway down. It's also recording.
actually, we will know moreaccurate.
That's right, the entire waydown. So what we do is we limit
the effect of chaos theory byputting more of these up,
because now you have a greatersampling, so you know better

Matt Noyes (26:11):
Yeah, we were nowhere close. It would be
what's going on. Now if you takea bunch of those out, because
you just cut staffing sosubstantially, you suddenly
don't have those balloons goingup anymore, and now the door is
open to a tremendous increase inyour Chaos Theory and your
differences in initialcondition. You're not measuring
them. Think about you could havea whole thunderstorm complex

(26:34):
between Albany and Caribou,Maine doesn't get measured by
any balloon or sounding thatgoes up there.
great. And there's been otherthings have been tried. For
example, satellite soundings,where satellites can kind of

(26:55):
interpret what's happeningthrough the atmosphere, but you
have issues with cloud cover andall that.

Greg Farber (27:00):
Like do you need, like, 10 of these in New
England, do you need 50 of them?

Matt Noyes (27:04):
As many as you can get.

Danielle Noyes (27:04):
I was gonna say there's no limit.

Matt Noyes (27:06):
Seriously, because anything that happens between
sites. So maybe another examplewould be surface observing. So
weather stations at, let's sayairports, for example, there's
still, what would you say, 30 to50 miles between each one,
depending on the sight.

Danielle Noyes (27:19):
Depending on the site, depending on the state, in
between each observing, youknow, we have one at Logan
Airport, and then we have one inWorcester. We have one in
Hanscom. Think about the amount,you know, right of space in
between Boston and 128 and 495.

Greg Farber (27:30):
Hyper local weather that's in that space in between.

Matt Noyes (27:32):
That's right. So a lot of you know, what we've seen

Greg Farber (27:33):
And it becomes another subscription model.
already is there's a lot ofcompanies that are trying to
fill those gaps with varioustypes of technology. The

Matt Noyes (27:40):
That's correct, and that impacts research at
interesting thing with that isthat that may be, is that the
universities and so many otherthings.
direction that we end up goingas a nation, because if we end

Greg Farber (27:47):
This is why you need to use your own first
up short staffed on thegovernment side of things,
private sector will have to comein and fill those voids. The
interesting part of thatbecomes, is the data then for
sale, rather than freelyavailable, which has always been
a hallmark.

(28:07):
billion to do it? Because thenyou're gonna make the
subscription model.

Matt Noyes (28:09):
Correct. You got it.
You hit the nail on the head.

Greg Farber (28:12):
So then you mentioned that weather
forecasting might be a littleless accurate in the short term.
Is there kind of a certaintymetric or percentage that you
can apply to weather forecaststoday, where, you know, maybe 10
days out it's 10% accurate, butone day out it's 90% accurate.
Is there anything like that, oris it completely fluid?

Matt Noyes (28:31):
Nope, no. There are answers to that. Absolutely. So
basically, you know, we look atsomething like this winter, for
example, and we did forecastregularly for partners, both in
Boston and also in Worcester.
And so what we did is that'sgreat, because there are climate
sites in both of those places,meaning we can verify and see
how we did exactly right. Okay,so three days out, we were an

(28:52):
inch or less error on snow. Soyou could ask us how much it was
gonna snow in three days, wouldtell you within an inch, which
you're not really findinganywhere else.

Greg Farber (29:01):
That's very reasonable for shoveling or
anything else.

Matt Noyes (29:03):
Yes, wind gusts, all the wind that we had over this
winter and spring, average windgust error for us was four miles
an hour, 4.4 miles an hour. Soyou can get very specific, the
10 day forecast during stableseasons like summer or winter is
about six and a half degreeerror at 10 days out during the
fall and the spring, where weget the big cold fronts and all
that, that's going to be morelike eight degree error. But

(29:25):
even that, you look and saythat's actually really helpful
if you're trying to plan energyload or anything along those
lines.

Danielle Noyes (29:31):
And has improved a lot compared to even this. You
know, 510, obviously, 20 yearsago.

Matt Noyes (29:38):
Totally, yeah. We hear from a lot of folks who've
watched weather for decades andsay it was better back in the
1970s than it is now. Thenumbers show that that's that's
absolutely not true.

Greg Farber (29:49):
Well the only place I ever was that the weather
forecasts were always accuratewas I lived in Arizona for a
number of years, and it was justsunny in 100 for the next eight
days. Never wrong, haha. Solet's, let's move a little bit
to the community. And Iunderstand that you guys have a
program where you go out toschools and you've interacted

(30:11):
with hundreds of thousands ofstudents through this. Tell us a
little bit about this program,what that is it, and why it's
important.

Danielle Noyes (30:17):
So we bring enrichment programs to school,
and this is so fun, you know,it's about inspiring the next
generation of scientists. Iremember being a kid and loving
math and science and loving, youknow, STEM programs. And I feel
like, particularly where we areright now as a country, it's
really important to, you know,get these young kids excited
about math and science andweather. So we go, we do a whole

(30:40):
program, we bring our lightningball and our tornadoes in a
bottle

Greg Farber (30:43):
Wait you have a lightning ball?

Danielle Noyes (30:44):
Yes, we do.

Greg Farber (30:45):
I want a lightning ball? Where do I get a lightning
ball?

Matt Noyes (30:47):
You can come to our come to our office.

Greg Farber (30:49):
That's right.
Avery's gonna get a tour.

Matt Noyes (30:51):
Exactly. She's gotta get to have the lightning ball
too.

Danielle Noyes (30:53):
So that's really something special that we get to
do is go visit these schools,you know, anywhere from
kindergarteners up to collegeage students. We've done adult
group visits to to bring, youknow, kind of math and science
to life.

Matt Noyes (31:05):
Yeah. And Danielle has really led that, led the
charge on that since, sincewe've launched One Degree
Outside, I'm usually in theoffice and working on different
things, and Danielle is alwaysout in the community. How often
would you at least once a week,on average. It's amazing. You do
such a great job.

Unknown (31:20):
At least once a week.
It makes me so happy to see allthese kids, you know, it could
be a small group of just oneclassroom, or it's an entire,
you know, school of several 100kids that are sitting there, and
I just look at their faces andtheir eyes are popping open when
we start to talk about, youknow, the science and
meteorology and everythingbehind it. So it brings me a lot
of joy to be able to do that andhopefully spark some interest
for our future scientists.

Matt Noyes (31:43):
You know, it's, it's funny, because I always, always
defer to Danielle on it, becauseit's, she's done such a great
job. It's become her, her babiesand and does a wonderful job
with it. I can tell you that forme, I look at this and I say,
America used to be number one inscience, technology, engineering
and math when you go back to the1960s. We fell to 24th and so,

(32:03):
you know, when you look at ifyou're like, we are parents of
kids, right? We have to acceptthe fact that we are among the
dumbest generation of Americansrelative to the rest of the
world, not relative to history,but relative to the rest of the
world when it comes to STEMeducation. And so the issue with
that, and again, you see this inso many different arenas, right?
Is that we have this thiscertainty, and we feel like we

(32:27):
we know better, but we actually,relative to a lot of other
developed nations, don't when itcomes to science.

Greg Farber (32:34):
I would challenge one thing that you said, I don't
necessarily think we're thedumbest. We might just be the
least educated. And that goesback to what you were saying.
These kids are not dumb, they'reincredibly smart. And this is
that that outreach that says,hey, instead of sort of choosing
the dumber path, you can choosethe smarter path, yes. And I
think that that that wealth ofsmartness is still there, yes,

(32:56):
right?

Matt Noyes (32:56):
And I apologize,

Greg Farber (32:57):
No, I don't mean it that way, but I think it's a
great segue into this idea oflifting them up rather than
letting it continue down thispath that sort of dumbing down.

Matt Noyes (33:06):
Yes, that is exactly what we're talking about. So for
example, we will hear from folksoftentimes who will see, you
know, plane exhaust in the sky,which is called a contrail, a
condensation trail, and areconvinced that

Greg Farber (33:18):
That's what that stands for?

Matt Noyes (33:19):
Condensation trail.
Yes, convinced this is mindaltering chemicals that are
being released by thegovernment, right? We are under
the control of folks because ofthese, these chemical sprays and
and look, the science behindthat is very determined. It's
very it's very clear what it is,as do with relative humidity,
vapor pressure, dust particlesthat are up there called
condensation nuclei. But wedon't as a society, we haven't

(33:39):
been educated on thesescientific principles.

Greg Farber (33:44):
So we think of it as the same thing as the dark
soot that comes out of a truckeven though it's really not.

Danielle Noyes (33:49):
Well it's funny because our daughter did a

Matt Noyes (33:49):
That's correct. And so it's this, it's this, this
danger zone that we're in. Andso you're right. The word choice
that I had may not have beengreat, but it's this danger zone
little science program at herschool over the winter, and she
that we are in currently wherewe either are going to accept
and understand that we need toraise our level of STEM
made a tornado in the in abottle. So we bring that to the
education awareness, or we'renot going to remain competitive
on a national level. And so Ilove that you're doing this

(34:11):
school visit too. And I tellthis story, and I say, she ran
because you are out thereinspiring.
out and she said, Mom, look whatI made. And I always ask the
kids, I said, Do you think sheknow what it? Knew what it was.
And they say, No. I said, Ofcourse she did. She's got a
parents who are meteorologists.
But the somewhat disturbing partwas there was a little boy

(34:33):
behind her, and he said, Dad,look what I made. And he goes,
Wow, look at that hurricane. Itwas a tornado in a bottle, but
it was just slightly eyeopening. It's like, okay,
there's still some confusionabout many things, about
contrails, about the differencebetween a hurricane and a
tornado. We don't watch much TV,but we watch some sometimes just
relax at night. And there was ashow the other day, and someone

(34:54):
was talking about how, you know,auras and being. And how that,
you know, she heard that maybesomeone could, you can control
the weather yourselves,remember? So, so back to your
point. It's just, it's educationis key.
Yeah, right, yep,yeah. We're in a bit of a danger
zone right now. So that's a wayto put it danger zone. So I
mean, our hope is that we can atleast do our small part, whether

(35:17):
it's through our podcast that wedo, whether it's through our
videos that we do to try andkind of bring that science in
weather, education, awareness toall ages.

Greg Farber (35:27):
Awesome. Yeah, all right, we're going to jump to a
segment we call, what would youchoose? And so this is a little
rapid fire thing. And theinteresting thing I think now is
going to be, are you going toanswer these as your like,
parent people selves? Are yougoing to answer them as your
professional weather selves?
Right? But no wrong answers.

(35:49):
It's just kind of a quick whatwould you prefer? A nor'easter
or a heat wave?

Danielle Noyes (35:56):
Heat wave.

Matt Noyes (35:56):
Nor'easter.

Greg Farber (35:57):
See, I was going, I was thinking nor'easter because
I was thinking you were going togo professional like this is
more interesting andchallenging. Interesting and
challenging. You talking aboutbeing on the beach and watching
it happen. But you want the heatwave. You want the nice sunny
days.

Danielle Noyes (36:08):
Yeah I lived in Florida for a couple years that
was nice having the heat andhumidity. I like it.

Matt Noyes (36:13):
I wonder if you'd answer different August.

Danielle Noyes (36:14):
I know I might, it's true.

Greg Farber (36:16):
That's what I always tell my wife when she
complains. She's like, I promiseI won't complain in the summer,
when it's she loves it. Are youmore early birds or night owls?

Danielle Noyes (36:26):
Neither.

Matt Noyes (36:27):
Neither. You're just in the middle?

Greg Farb (36:28):
Just up all the time.

Danielle Noyes (36:30):
I guess night owl. I don't like getting up
early.

Matt Noyes (36:33):
Okay, and I'm an early bird. I love getting up
early, seeing the sunrise, crispair in the morning.

Greg Farber (36:36):
See I was thinking early bird, because you have to
get up and get your your stuffout.

Matt Noyes (36:39):
That's right.

Danielle Noyes (36:40):
I said I don't like getting up early, but I do.

Greg Farber (36:41):
Ah, you don't like it, but you have to.

Matt Noyes (36:43):
Just more painful for one of us than the other.
Yeah, that's very true.

Greg Farber (36:47):
Now, outside of the spaghetti models we talked
about, are you more data drivenor you more gut instinct?

Matt Noyes (36:53):
Oh,

Danielle Noyes (36:55):
Data driven.

Matt Noyes (36:56):
Data driven when it comes to professional, yeah, gut
when it comes to personal.
Well, it's and I think you'dagree.

Danielle Noyes (37:04):
Yeah, 100%.

Matt Noyes (37:05):
But in there sometimes you have to make that
divide, right? You have to knowwhen to be data driven and when
to be done.

Greg Farber (37:10):
That's a good point. Is your favorite part of
your day, when you're behind thecamera or when you're behind the
scenes?

Danielle Noyes (37:17):
Behind the scenes.

Matt Noyes (37:17):
Yeah, same for me.
Yeah.

Greg Farber (37:19):
Yeah. So all that time in the camera, and really
what you prefer doing is thecool behind the scenes stuff.

Matt Noyes (37:26):
Love it. Love it.
And that's not say we don'tenjoy the camera part.
Obviously, we both made a careerout of that. But I think we
both, you know, you've kind ofheard us talk about today. We
both really love kind ofthinking about new ways to
construct things, and new waysto be able to posit things for
folks and and so doing thathappens, most of the good work
for that happens behind thescenes.

Greg Farber (37:45):
And you both answer that very quickly, yeah, this is
my answer. All right. Last one,this is, this is a bit to the
dynamic of husband and wife duoworking together, divide and
conquer or tackle as a team?

Danielle Noyes (37:59):
Tackle as a team.

Matt Noyes (38:00):
Yeah, and I would say both. Tackle as a team is
what we do for whenever there'sa big task that needs to be
done, it's always tackled as ateam.

Danielle Noyes (38:08):
Although you're right.

Matt Noyes (38:09):
When there's smaller stuff, we divide and conquer. We
may go, there be certain days,we may go the whole day without
barely talking to one another,because you're either in your
office or in the studio.

Danielle Noyes (38:17):
Even just yesterday, when I was in, we
were both at the office. Yeah, Iwas in the studio part. He was
doing business stuff, and I waslike, All right, I'm leaving to
get the kids see you later.

Matt Noyes (38:24):
Yep, but when it comes to any type of major
steering focus for our company,that's always tackled as a team,
and that's going to be that way,right? We just recently had a

Greg Farber (38:30):
That collaborative approach.
new member of the team come onboard, Vice President of Brand
Integration, Annie Peters. Shewas for 30 years at NECN and NBC
Boston, doing VP of sales there,and now has come on board with
us is brand integration, and wemake sure we're all in a text
group together. All the ideas wehave, we're bouncing off her,
vice versa. So I think that foras long as we've got our company

(38:54):
going, which we hope is a longtime, that'll always be part of
it.

Matt Noyes (38:59):
That's it. It's always better that way.

Greg Farber (39:01):
I love it. You guys did great. You were like, really
quick on the answer. Sometimeswe get, ooh, I'm not sure, yeah,
I like both. But you guys werelike, This is my answer. You
guys understand what rapid firemeans.

Matt Noyes (39:13):
Oh, absolutely, we're ready to go. We're ready
to go.

Greg Farber (39:15):
All right, one more segment that we do, and this is
the one where we give you a bitof homework and we ask you to
bring or share with us somethingcould be a memory. It could be
something material. Could bewhatever that brings you
inspiration.

Matt Noyes (39:34):
Oh, you put it in your bag. So I haven't even seen
this, by the way, she did nottell me what it was that
Danielle was bringing.

Danielle Noyes (39:48):
So the first is a little heart compass. Do you
remember this?

Matt Noyes (39:51):
I've seen that above our kitchen sink.

Danielle Noyes (39:52):
Follow your heart. I actually gave this to
Matt. Oh, gosh, many, many yearsago.

Greg Farber (39:56):
You said it's a compass, aahh.

Danielle Noyes (39:58):
Yup, it has a little compass on the back. It
says, Follow your heart. I justfeel like it's a reminder that I
see every day that's on ourwindowsill, and it speaks to
everything in life, right fromfrom relationships to our
business. Just gotta follow yourheart. The other thing is a
little metal piece that says joyon it. And this reminds me of my

(40:19):
friend Christine, who passedaway from cancer last year, and
my counsin's son who passed awayfrom pediatric brain cancer.
Terrible stuff, right? But theywere both such about joy, and I
just feel like it's an importantreminder for perspective.

Greg Farber (40:37):
Right, just to carry that with you.

Danielle Noyes (40:38):
For everything.
So I keep both of these on thewindow. So yeah, those are the
two little things I brought in.

Greg Farber (40:45):
I love that. Do you want to change your answer from
data driven and gut instinct.
That is not at all data driven,that is beautiful.

Matt Noyes (40:54):
Well, that's, that's the interesting part about us,
right? Is it, remember I saidyou have to have that divider
between when to be data drivenone to be guts. So do for me,
it's funny, because I do have aphysical thing that's kind of a
motivator that I keep but I cantell you that my two biggest
motivators, one is right besideme, which is Danielle, because
she is tremendously motivatingto become a better person and to

(41:14):
continue to be morecompassionate and thoughtful.
The other one I wear around myneck, which is my cross. So
again, not data driven, right,right at the same time, you
know, really, for me throughoutlife, you know God, and belief
in God has been a reallyimportant motivating factor. And
then the final thing, and thisone you might enjoy, let's see
if I can pull it out of my bag,because I did bring it, because

(41:35):
you asked us to bring forhomework, my can of Moxie.
So have you ever hadMoxie? I have not. Have you ever

Greg Farber (41:39):
Oh, my.
had Moxie? Anybody behind thescenes? Yes, okay, Sydney, you
have no Eddie hasn't, okay, soyou're gonna have to try this.
In fact, I dedicate to, youknow, I dedicate my can of
Moxie. So Moxie is aquintessential, a quintessential
New England. No, you have tofake like you like

(41:59):
quintessential New England soda.
So the word, do you know whatthe word Moxie means? Like to
have Moxie, right? He's got,he's got gusto. So the word
Moxie came from the soda. Itdidn't go the other way around.
This is a Maine creation here inNew England. In fact, there you
go. Here we go. Let's see yourreaction.
That's good.

Matt Noyes (42:18):
You like it? Great.
You know, my thing for me, whenI first came to Boston in my
20s, I was scared to death. Iwas this young guy coming into a
big, major TV market. So for me,I found a lot of comfort in
Moxie, because it was a reminderthat in order to survive in this
industry, you got to have Moxie.

(42:38):
You got to have spunk. So I keepthese in my office at all times.

Danielle Noyes (42:42):
I never knew that that was the reason. And
now, looking at the can, itsays, distinctively different.

Matt Noyes (42:48):
That's right. So here we are launching a brand
new company that's digitalfirst. That's the first of its
kind in New England to do this,and we have to have Moxie in
order to make it. So when thingsget stressful, or I'm like, are
we gonna do this? Are we gonnacrack open that Moxie? I take a
sip and I go, we're good.

Greg Farber (43:05):
It's got, like, a little like, orange soda with
root beer, kind of flavor to it.

Matt Noyes (43:13):
Well, you should look it up honestly, the Moxie
day in Maine, because there's awhole Moxie Day Parade. There's
a celebration. It's fantastic.
If you look it up, you will see.

Greg Farber (43:25):
And this is just available anywhere? I can just

Matt Noyes (43:27):
Absolutely, go to your local, you know, go,
supermarket. You'll get it. I'vegot a Ted Williams, an old tin
sign in my office, Ted Williams.
It says Ted Williams, says youshould drink Moxie. And it's got
him right on there. So it'sbecome a big part of my career,
and kind of professional side of

Danielle Noyes (43:42):
I love that, because I never knew.
me.

Greg Farber (43:44):
What do you think?
What do you think of the hairDanielle?

Danielle Noyes (43:47):
it looks good.
It's very similar. You know,

Greg Farber (43:50):
Definitely you've been inspired.

Matt Noyes (43:51):
That's right, that's right. So none of our motivation
is data driven. So there you go.

Greg Farber (43:55):
There you go. Well, this has been really fun. This
has been an awesome time. Ilearned a lot. I think it's
absolutely fascinating. I'vealways enjoyed like this concept
of chaos and weather andeverything, and you guys do a
really nice job of breaking itdown and making it tangible and
understandable.

Matt Noyes (44:14):
We hope, we hope that we'll be able to come back
in another year or two and beable to show you the big weather
Empire that's been built andhave served the community.

Greg Farber (44:22):
New levels of certainty and everything.

Matt Noyes (44:24):
That's right, that's right. You know, our big goal,
folks say, what is your what'syour goal in terms of revenue,
in terms of growth? Look, ourgoal is just to continue to
serve the community in a waythat will make the community
smarter, stronger, better andmore ready for weather. So if we
can do that in the next severalyears, we're gonna be thrilled.

Greg Farber (44:39):
And for what I hear. I mean, you know, we see
this at the Bank, as well asthis adaptability, this changing
environment, like there's,there's a different method of
people interacting withcompanies now, whether it's
banking or whether it's gettingyour weather forecast, and to
have something new and uniquefor folks, I think is awesome,
and I'm inspired by it.

Matt Noyes (44:59):
Thank you very much we appreciate you having us on.

Danielle Noyes (45:01):
Thank you so much. Thank you.

Greg Farber (45:02):
Don't forget to subscribe and rate our show. The
Building Interest podcast islive on all podcast platforms
and YouTube. We want to hearwhat you think of each episode,
and encourage you to submit yourquestions that you want us to
cover. So please find us onYouTube or wherever you prefer
to listen to podcasts andcomment your thoughts, all
opinions expressed by Matt andDanielle Noyes are their own and
not the opinions of Leader BankNA. Leader Bank is not

(45:23):
affiliated with One DegreeOutside. For more information on
today's subject, visitleaderbank.com in addition to
past episodes, you can find ourLearning Center blog for more
insights. This podcast is aproduction of Leader Bank, an
equal housing lender, memberFDIC, NMLS number 449250.