In this episode of the Building PA Podcast, co-host Jon O'Brien takes the reins as he interviews his fellow co-host, Chris Martin, who is the president and owner of Atlas Marketing. The episode dives deep into the critical topic of crisis management, a subject that has been requested by listeners and industry members alike.
Chris shares his experiences from recent discussions with industry professionals, revealing that many organizations are reacting to crises rather than proactively preparing for them. He notes that common issues include misinformation, cybersecurity attacks, and even tragic incidents like fatalities on job sites. The episode stresses the importance of defining what constitutes a crisis, as it can vary widely from one organization to another.
As the discussion progresses, Chris outlines the necessary steps for effective crisis planning, including establishing clear roles and responsibilities within a crisis management team. He emphasizes the need for organizations to tailor their crisis plans to their specific size and circumstances, rather than relying on generic templates that may not be applicable.
The episode also touches on the significance of communication during a crisis, with Chris introducing the concept of a "packaged answer" for media interactions. This approach involves delivering a key message supported by facts and closing with a reiteration of that message to ensure clarity and prevent misinformation.
Listeners are encouraged to visit Atlas Marketing's website, where they can access a guide on preventing crises, further enhancing their understanding of this vital topic. The episode wraps up with Jon and Chris reflecting on the importance of being prepared for the unexpected and the value of listening to their audience's needs.
Join us for this insightful episode as we explore the complexities of crisis management in the construction industry and equip yourself with the knowledge to navigate potential challenges effectively.
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