Justin Donat is the CEO and founder of True North Restoration. He started the company in 2015 and franchised his brand in 2021. Justin grew up on a small farm in southwest Missouri, went to the University of Arkansas for undergrad, and received his MBA at John Brown University. When he’s not working, Justin loves spending time with his wife and three kids riding bikes, hiking, and skiing.
In this conversation, Justin shares how he built his business from humble beginnings and how he balances entrepreneurship and family life. He dives into his decision to take a risk and pivot to a new business idea, along with lessons learned from the experience. Justin also shares practical wisdom for entrepreneurs on the journey, why the franchise model is growing in popularity, plans to expand his brand, and how capitalism rewards risk takers.
Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 7788664.1 Exp. 3/27
What’s Inside:
- How Justin built True North Restoration from humble beginnings
- Why franchising is growing in popularity
- Practical wisdom for entrepreneurs on the journey
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