Building Unbreakable Brands

What makes a brand strong enough to last for generations? On Season 2 of Building Unbreakable Brands, we’re sitting down with the leaders who know what it takes — because they’ve lived it. Co-hosts Meghan and Henry Lynch will be asking the tough (and fun!) questions to get stronger stories and deeper insights to help you build a brand that endures.

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In today's episode, hosts Meghan Lynch and Henry Lynch sit down with Andrew Morgans, an expert in e-commerce and founder of the full-service Amazon agency, Marknology. Andrew shares invaluable insights on the importance of setting clear, achievable goals for both personal and professional success. He draws parallels between tailored fitness plans and customized business strategies, emphasizing the need for generational bra...

Welcome to Building Unbreakable Brands, the podcast for business leaders with a generational mindset, hosted by Meghan Lynch. Meghan, a brand strategist and advisor to generational family businesses, interviews the stewards of enduring brands to uncover what makes the difference between fleeting success and a lasting legacy.

In this episode, Meghan welcomes Matt Nielsen, a fifth-generation steward of Nielsen-Massey Vanillas...

In this episode of Building Unbreakable Brands, host Meghan Lynch, brand strategist and advisor to generational family businesses, interviews Ruth Lund, co-founder and CEO of True North Culture Advisors. Ruth, who also serves as a Vistage Chair for a leading CEO peer group in the Greater Boston area, brings a wealth of experience in working with companies that have a generational mindset.

Ruth and Meghan delve into the impo...

In this episode of Building Unbreakable Brands, Meghan Lynch sits down with Diana Fitzpatrick, attorney, runner, and board president of the Western States 100 Mile Endurance Run, the world's oldest 100-mile trail race. Since its inception in 1974, the Western States 100 has become one of the ultimate tests of endurance, embodying a rich history and a deep-rooted culture of community and volunteerism.

Diana provides an in-de...

In this episode of Building Unbreakable Brands, Meghan Lynch speaks with Valonda Banks, a seasoned hiring practitioner with nearly 30 years of experience and the founder of Liberty Employment Solutions. Valonda’s expertise lies in employer branding, hiring strategy, and organizational development, making her a vital resource for generational business leaders looking to attract and retain the best talent.

During their conver...

Join Meghan Lynch on Building Unbreakable Brands as she engages in a captivating
conversation with Ira Bryck, a former fourth-generation clothing business owner turned
family business educator and advisor.

With over 25 years of firsthand experience in running his family's business and now
coaching business leaders, Ira shares his unique insights on navigating generational
brands.

In this episode, Meghan and Ira e...

Welcome to Building Unbreakable Brands, where Meghan Lynch, a seasoned brand strategist and advisor to generational family businesses, engages in insightful conversations with the stewards of enduring brands. 

Today, Meghan sits down with Katie Rucker, co-owner and president of MacKenzie, a second-generation consumer insights research firm. Katie, alongside her twin sister Jenny, also co-founded the Next Generation Collabor...

In this episode, we talk with Avi Siegel, the dynamic CEO of Vital Signs, who entered a family business that his mother-in-law founded as an administrative assistant, but she had ideas that he would become her succession plan. Avi's story exudes passion and unwavering dedication, as he built legitimacy along with the growing company an industry that could easily consider him an outsider. We learn how Avi fell in love with ...

Growing up, Sally Ekus had a unique childhood—one that simmered with the legacy of culinary media. Yet, when it came time to take over the family business, she found herself navigating a path she hadn't originally planned to follow. In our conversation with Sally, she shares her personal story of transition, revealing how she embraced leadership and infused the company with a vision for the future. We discuss the blend of ...

When Andrea Bordenca took the reigns of her parents' medical equipment repair business decades ago, she assumed that she needed to be the same kind of leader they were, with the same style and structure. She never expected doing so would hurt her relationships and undermine her legitimacy with her team. Now Andrea has embraced her own unique leadership style as CEO of DESCO, and helps other women and nonbinary leaders do t...

Meghan and Henry talk to Beth Spong, the new CEO of Dean's Beans Organic Coffee. Beth recently oversaw the transition from founder Dean Cycon to a worker-owned cooperative, ensuring that the brand continue using fair-trade organic coffee as a vehicle for positive change. Beth discusses how the company prepared for this transition, its growth strategy, and the emerging vision for its future.

You can learn more about Dean's ...

Meghan Lynch is an advisor to family businesses, and founder of Six-Point, a brand strategy agency that helps generational companies honor their past while evolving for the future. Henry Lynch is a budding lawyer, comedian, and kid. Together, they talk to leaders of generational brands to get tips and insights on how to build a legacy that endures. In this first episode, Meghan and Henry talk about what listeners can expec...

It seems like everyone is starting a business (and a podcast!) these days. But starting is the easy part. Sustaining that business so that it truly endures is much more difficult.

Welcome to Building Unbreakable Brands, a podcast for leaders with a generational mindset. Your hosts, Meghan Lynch (Co-Founder and CEO of Six-Point) and Henry Lynch (her inquisitive 8-year-old son) will talk to people who consider themselves "bra...