Episode 39 Behind the Scenes of Digital Marketing with Todd Hockenberry

Join me on Episode 39 of Building With Metal as we delve into the world of digital marketing with our expert guest, Todd Hockenberry. With a career spanning over two decades, Todd shares his journey from sales to becoming a marketing and SEO consultant. We explore the evolution of inbound marketing, emphasizing the shift from interruptive ads to creating valuable content that naturally attracts customers. Todd also sheds light on the role of AI in marketing, its potential, and its limitations. We discuss the importance of SEO, particularly for contractors, and the significance of optimizing Google location pages and managing online reviews. Whether you're a contractor, architect, or building owner, this episode offers insights into enhancing your online presence and connecting with your audience in meaningful ways. Tune in to learn how to leverage digital marketing strategies effectively.