Brandon Turner is a professional skateboarder, longtime member of the legendary Sk8Mafia crew, and protégé of Chad Muska. He’s also the Founder of West Side Recovery, a San Diego-based rehab center helping people overcome addiction through purpose and community—an effort inspired by his own personal journey. In this conversation, we discuss his evolution from skateboarding icon to recovery advocate, his viral “Trick of the Year” switch hardflip, and why mindset is the true prime. We also dive into his upbringing between Japan and the U.S., the difference in skate culture from the ’90s to now, the founding story of West Side Recovery, Lil Wayne’s skateboarding influence, and how Brandon channels authenticity into brand building, wellness, and giving back.
Partners:
JNGL ATHLETICO: https://jnglathletico.com?sca_ref=5391573.ojJfvDfSXJ Use code NICHOLSANDDIMEZ for 25% off
HOSTAGE TAPE: https://www.hostagetape.com/CHRIS28059
PURE HIMALAYAN SHILAJIT: https://www.purehimalayanshilajit.com/?ref=4021 Use code DIMEZ for 40% off
Chapters:
00:00 – Introduction
02:34 – Mindset Is the Real Prime: Trick of the Year & Switch Hardflip
05:58 – Skate Culture Then vs Now: 90s Party Scene, Wellness & Social Media
10:01 – Building a Brand Through Content: Sk8Mafia & Digital Strategy
12:34 – From Japan to the U.S.: Moving as a Teen & Culture Shock
17:40 – Party Culture & Influence: Skating, Family & Environment
20:12 – Founding Westside Recovery: Giving Back to Skateboarding
26:31 – Healing Modalities That Work: Recovery Techniques & ICP
31:18 – Lil Wayne & Skateboarding: Pop Culture Influence & Apparel
34:45 – Managing Multiple Projects: Brands, Recovery Work & Balance
38:31 – Marketing With Authenticity: Identity, Impact & Staying Real
42:21 – Life Hacks for Entrepreneurs: Sleep, Meditation & Breathwork
47:03 – Handling Tough Moments: Conflict Resolution in Recovery
Follow Brandon Turner:
Brandon's Instagram: https://www.instagram.com/bturner_/
West Side Recovery website: https://westsiderecoverysd.com/
Portal EXP IG: https://www.instagram.com/portal.exp/
https://www.youtube.com/@SK8MAFIATV
Follow Chris Nichols:
Instagram: https://www.instagram.com/nicholsanddimez
Podcast Instagram: https://www.instagram.com/builtforlegacypodcast
Website: https://builtforlegacy.buzzsprout.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/built-for-legacy/id1667715105
Spotify: https://open.spotify.com/show/4MAr6sSCwiyU9G1JZgeZxq?si=a7da325d67a64a72
YouTube: https://www.youtube.com/@builtforlegacypodcast
Facebook: https://www.facebook.com/people/nicholsanddimezshow/100090067950005
Contact: chris@nicholsanddimez.com
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