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January 5, 2023 43 mins

The Creator Economy, the online space where creators and influencers earn revenue from their creations, is an estimated $100 billion business.  With nearly 1/3 of that revenue coming from YouTube, brands and creators were hungry for a way to measure and monetize engagement.

That's why Rob Gabel from Spotter.la,  a creator economy expert, founded Tubular Labs, the most used audience measurement system in the creator economy. His experience building analytics companies led him to his current position - giving full-time YouTubers a better way to get paid sooner for the content they're creating.

This week's episode takes the concept of market fit to a whole new level - the metaverse.  You won't want to miss it.

Connect with Rob on LinkedIn HERE.

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