Tom and Curtis delve deeply this week into the intricacies of content marketing, emphasizing the importance of storytelling, understanding the audience, and the concept of the hero's journey in marketing. The conversation highlights the need for businesses to connect emotionally with their audience and to understand their journey in order to effectively communicate their value proposition. The dialogue explores the significance of storytelling in building trust and authority, the necessity of identifying the target audience, and the strategies for creating impactful content on a budget. They also highlight the distinction between building an owned audience versus “building on rented land.”
N.B.:
Check out Creative Mill here..
Learn more about Collideascope here!
Takeaways:
Companies should focus on “being awesome,” BEFORE they begin to think about selling products.
The hero's journey framework can and should be applied to marketing strategies. But remember: you’re not the hero in the story!
Mapping the customer journey is essential to convert visitors into an audience and it begins by asking existing customers, “Tell us about the journey that led you here…”
Customers aren’t buying the product, necessarily…they’re chasing the outcome. Effective marketing examples from brands illustrate the importance of outcome-focused messaging.
Wait, content isn’t king anymore? Then what is? → Audience first.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.