S2.E2: Living in a Post-Search World

Are we already living in a post-search, post-SEO reality? If so, now what?

In this episode, Tom and Curtis explore the evolving landscape of search and marketing in the age of AI. They discuss the rise of zero-click searches, the implications of voice search, and the need for businesses to adapt their SEO strategies. The conversation emphasizes the importance of authentic content and storytelling in marketing, as well as the role of influencers and community engagement in building trust with audiences. 

N.B.: Tom’s AI vs. human storytelling example that just might bring a tear to your eye: https://www.linkedin.com/posts/tnixon16_on-the-next-episode-of-bullhorns-bullseyes-activity-7287127028439425024-VKwx

Takeways:

• The advent of AI has transformed search results, leading to a rise in “zero-click” search results.
• A full 65% of Google searches do not result in a click to a website.
• Voice search is becoming increasingly prevalent and should be considered in SEO strategies.
• SEO is evolving into “search everywhere optimization,” as search occurs across various platforms.
• Authentic content is crucial for connecting with audiences and standing out in a crowded market.
• Storytelling in marketing helps brands connect emotionally with their audience.
• Influencer marketing leverages established trust to tell brand stories effectively.
• Community engagement is essential for understanding customer needs and fostering relationships.
• Brands must prioritize authenticity to resonate with their audience and avoid sounding like marketing.
• The future of marketing lies in meaningful conversations and connections with customers, not necessarily waiting for searches to lead prospects to your doorstep.