S2.E25: Employer Branding Isn’t Just Marketing, with Nolan Reiter

Curtis and Tom welcome Nolan Reiter, Employer Branding Strategist at Scout Design, to unpack what employer branding really means…and why it matters now more than ever. Nolan shares how he helps companies move beyond job ads and recruitment campaigns to build authentic candidate experiences that align with culture and brand strategy. Nolan shares insights from client projects across industries, discusses candidate “moments that matter,” and highlights the role of AI tools like Paradox’s Olivia in making the hiring process more human, not less. You’ll also hear practical advice on how to audit your candidate journey, what to look for in aligning HR and marketing, and why companies must shift from quick tech fixes to deeper truths about culture and employee experience.

N.B.:

• Learn more at scoutdesign.agency

• Connect with Nolan on LinkedIn

Takeaways:

• Employer branding isn’t just advertising—it’s the candidate experience.

• Authenticity and alignment with company culture are essential.

• Strong employer branding improves application rates, candidate quality, and retention.

• Recruitment marketing and technology work best only after the brand truth is defined.

• Employer branding must connect with the company’s overall brand strategy for maximum impact.

• AI tools like Olivia can enhance, not replace, human touchpoints in the hiring journey.

Find and Follow:

• See all episodes at bullhornsbullseyes.com.

• Follow the show on LinkedIn!

• Learn more about Collideascope and Creative Mill at their respective websites.

• Connect with Curtis and Tom on LinkedIn.

• Check out our newsletter, Amplify and Aim!